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Digital-to-drive campaign showcases cross-platform innovation and highlights the power of Mom in the vehicle purchase process
- Dodge Dart Blends Alfa Romeo DNA and Dodge’s Passion for Performance, Resulting in a Groundbreaking Car with the Ultimate Blend of Power, Fuel Economy, Handling and Style
- The Dodge brand is back in the U.S. compact sedan segment – in a big way – as the all-new 2013 Dodge Dart will make its world debut at the 2012 North American International Auto Show in Detroit, Mich., on Jan. 9, 2012
- Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines, including the 1.4L MultiAir® Turbo
- Dodge delivers exceptional craftsmanship with class-leading technology and style
December 6, 2011 , Auburn Hills, Mich. - Dodge redefines performance in the compact car segment with an all-new, state-of-the-art four-door sedan delivering class-leading aerodynamics – the 2013 Dodge Dart.
With Alfa Romeo DNA and Dodge’s passion for performance at its core, the all-new 2013 Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted, agile and brings fun back to driving in the segment.
Similar to the Dodge Dart of the late 1960s, the 2013 Dart offers a special blend of style, performance and innovation. The Dodge brand leveraged its nearly 100-year history of passion for building high-quality, innovative vehicles that stand apart in performance and style, as well as from its partner Fiat’s global compact car expertise, to develop the all-new Dodge Dart.
ALFA ROMEO DNA
The all-new Dart is the first Chrysler Group vehicle based upon a Fiat architecture – adapted from the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding, agility and safety, with exceptional driving dynamics. The Dart leverages all of these attributes within a lengthened and widened platform delivering segment-leading levels of interior roominess.
The all-new Compact U.S. Wide (CUSW) architecture underpinning the Dart is a state-of-the-art architecture with an industry-leading 68 percent of the body composed of high-strength steel, resulting in a very strong and rigid structure. Combined with responsive steering, four-wheel independent suspension, and available 18-inch wheels, the Dart brings fun back to driving in the compact car segment.
The all-new 2013 Dart marks the Dodge brand’s re-entry into the compact sedan segment, hitting the bulls-eye with a modern, unmistakable Dodge design that builds upon its performance heritage while evoking emotion, efficiency and fluidity of movement.
Eye-catching exterior proportions are set off from every angle by dynamic lines and curves, along with advanced technology, to deliver class-leading aerodynamic performance. The personality-packed front view is instantly recognizable as an all-new Dodge with its tailored split-crosshair grille, projector headlamps and fog lamps and accentuated fenders. Signature Dodge full-width LED ‘racetrack’ tail lamps and class-exclusive integrated dual exhaust – both inspired by Dodge Charger – accentuate the athletic and muscular stance of this dynamic and passionate new design.
THREE SOPHISTICATED, FUEL-EFFICIENT & POWERFUL ENGINES
Drivers can select from a new Tigershark 16-valve 2.0-liter engine, a 16-valve 1.4-liter MultiAir Intercooled Turbo engine, and a new Tigershark 16-valve 2.4-liter MultiAir four cylinder engine. These three engines, combined with three transmission choices, combine to redefine performance by providing the most diverse powertrain lineup in its class.
MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque, a 7.5 percent improvement in fuel efficiency and a 10 percent reduction in C02 emissions.
THE ALL-NEW DART – BUILT IN AMERICA
The all-new Dodge Dart will be made in America at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. The Company is in the process of investing $600 million dollars to support the production of future products, including the 2013 Dodge Dart. The investment includes the construction of a 638,000-square-foot body shop, as well as the installation of new machinery, tooling and material handling equipment. Work on the expansion began in the summer of 2010 and will be completed this year.
The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics. Consumers can follow www.Dodge.com/Dart for additional photos and more information about the all-new 2013 Dodge Dart.
About Dodge Brand
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.
July 18, 2011 , Auburn Hills, Mich. - U.S. News & World Report has named the 2011 Ram 1500 the best full-size pickup. In the magazine’s ranking of top vehicle choices, Ram 1500 scored the highest among the eight full-size pickups available to U.S. buyers.
The rankings are based on an in-depth analysis by U.S. News editors of all published vehicle ratings, reviews and test drives.
“This honor recognizes, in aggregate, the consistent, positive reactions we’ve been getting since we launched the current Ram 1500 model. In developing the Ram 1500, our team worked hard to understand what truck customers want. Ram Truck is committed to being the truck technology and innovation leader, and that commitment will guide us as we continue to improve what is already the most awarded Ram truck ever.”
-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Ram drew praise for its interior comfort, class-leading handling and HEMI® V-8 performance.
“The 2011 Ram 1500’s smooth, car-like ride, well-designed and comfortable interior and powerful V-8 engines make it a top pick in its class,” said the U.S. News editors.
“When Ram’s designers updated the Ram 1500 for 2011, they managed to make improvements to an already-impressive truck,” the magazine went on to say. “The result is a full-size pickup truck that many in the auto press say is the best in its class.
““Reviewers love the Ram 1500’s ride, handling, power, and interior, even on less expensive trim levels. The Ram 1500 offers many convenient cargo solutions, such as storage cubbies underneath the rear seats on Crew Cab models. Other models offer the RamBox, lockable storage containers built into the truck bed above the wheel housings.”
The magazine cites other third-party accolades in naming the Ram 1500 the best full-size pickup:
“The Ram 1500‘s interior is as good as it gets in the pickup segment.” — Edmunds
“The available V-8s are impressive performers, the chassis is well suited to heavy work and the Ram‘s cabin is a class leader in terms of design, ergonomics and materials.” — Edmunds
“Ram earns high marks for ride comfort, creative storage options, and abundant available power. Impressive cabin trappings are a nice bonus as well. Chevy, Ford, and Toyota loyalists would do well to have a look. You may well be won over by this Best Buy.” — Consumer Guide
“When towing various size trailers on a short loop, the HEMI-powered Ram acted as if nothing was attached to the rear. It just chugged along, getting up to 60 mph with ease, even with a 9,000-pound Air Stream attached on a simple hitch” — Detroit News
“There are lots of nooks and crannies (more than 40) to hold cell phones, gloves, tools, folders and just about anything else. There are even two floor storage bins that include removable containers for easy cleaning.” — Detroit News
“Storage spaces abound: under the rear seats; in the doors, the center console, and the dual glove boxes; and within the new drainable, lockable ‘RamBox‘ bins in the bed walls.” — Car and Driver
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer.
As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they’d like to see. Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.
For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.
Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.
Ram trucks now boast these segment exclusives:
• Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
• Available RamBox® lockable and lighted bedside storage
• In-floor storage on all Ram crew cabs
• The largest cab in the market – Ram HD Mega Cab
• Standard six-speed manual transmission on all diesel models
• 3,600-lb. towing for Class 1 cargo vans
The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck‘s leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.
Equipped with a choice of engines, including the legendary 5.7-liter HEMI V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).
Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.
June 6, 2011 , Auburn Hills, Mich. - In celebration of this milestone and to keep the Jeep® brand momentum alive, the full-line of Jeep 70th Anniversary Edition models – Grand Cherokee, Liberty, Compass, Patriot, Wrangler/Wrangler Unlimited – were presented against the red rock and glistening waters of the Colorado River.
Showcasing the evolution and innovation of the legendary 4×4 leader, seven key historical models illustrated important milestones in the Jeep brand’s history – not in a museum, but in the rugged outdoors where they belong:
- 1944 Willys-Overland “Jeep” MB
- 1945 Willys-Overland Jeep CJ-2A
- 1949 Willys-Overland Jeep Station Wagon
- 1963 Jeep Wagoneer
- 1984 Jeep Cherokee
- 1987 Jeep Wrangler
- 1993 Jeep Grand Cherokee
In addition, five customized Jeep vehicles fresh from the 45th annual Moab Easter Jeep Safari provided a taste of new potential Jeep production and customization ideas in a true Jeep setting. The Jeep “image” vehicles included were the Wrangler Pork Chop, Wrangler Renegade, Compass Canyon, Cherokee Overland and the Grand Cherokee Off-Road Edition. More than 30 percent of the people who are in the market for a new vehicle are influenced by the vast selection and availability of aftermarket Mopar® accessories, which fit a variety of lifestyles.
This international media event produced outstanding photography and b-roll that features Jeep brand vehicles with the breathtaking landscape in Moab. To see more photos from the event as well as photos of Chrysler Dodge Jeep Ram Vehicles, click on any of the images in the post. Thanks again for checking out Chrysler Catchall!