Chrysler Brand President/CEO Olivier Francois combined personal reflection with a nostalgic look back during the Monday morning news conference at the North American International Auto Show in Detroit.

At the start, Francois recalled thoughts of an uncertain future for Chrysler as he left the 2010 NAIAS in his Chrysler 300. He said, this year, it’s time for Chrysler to make a “comeback to the automotive stage.”

His tone quickly changed as he talked about the work and redesign that went into the brand’s flagship vehicle, the all-new 2011 Chrysler 300 Series; the brand’s most-awarded vehicle in history.

With an investment that exceeded $1 billion in developing the new 300, Francois showcased the 300‘s fuel efficiency — nearly 30 mpg — and its interior that “wraps passengers with the softest interior in its class.”

Other 300 highlights include:

  • 8.4-inch Uconnect touch screen — “an iPad in your car,” Francois said.
  • Francois: “Chrysler 300 is a great car to be driven in, but a better car to drive.”
  • Francois: “Perfect noise control.”
  • Dodge President/CEO & Head of Chrysler Group Design Ralph Gilles: “Chrysler 300 had to be more mature, luxurious…but still respect where it came from.”
  • Chrysler 300 has a new grill, but Mopar will still offer the  previous, “Bentley” style grill for those who prefer it, according to Gilles.
  • Gilles: Chrysler 300 is “more functional without losing its spirit.”

 

2011 Chrysler 300

2011 Chrysler 300

2011 Chrysler 300 Interior

2011 Chrysler 300 Interior

2011 Chrysler 300 Sun Roof

2011 Chrysler 300 Sun Roof

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