2011 Ram Adventurer

2011 Ram "Adventurer"

The Ram Truck Brand today announced that it would launch a new Ram 1500 model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

2011 Ram Adventurer

2011 Ram "Adventurer"

The as-yet-to be-named Ram 1500 model has been developed under the code name “Adventurer,” and borrows the formula of the highly acclaimed 2011 Ram Tradesman.

2011 Ram 1500 Tradesman with Chrome Appearance Group

2011 Ram 1500 Tradesman with Chrome Appearance Group

The Ram Tradesman — unveiled Feb. 9, at the Chicago Auto Show — is a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability. The unnamed new Ram 1500, like the Ram Tradesman, offers buyers a standard HEMI V8 engine with its 20 mpg rating for the same price competitors are charging for their V6 engines.

HEMI 5.7L V8

HEMI 5.7L V8

“We know we have the formula right,” said Ram Truck President and CEO Fred Diaz. “Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability.”

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

Ram Truck executives had planned to introduce the new Ram 1500 model later in the 2011 calendar year, but based on an overwhelming response to the Ram Tradesman, pulled ahead launch plans and opened the dealer ordering process with only a code name – Adventurer – to work with.

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

“This is going to be a great-looking, sports truck.” added Diaz. “A buyer will be able to drive off in a new HEMI-powered Ram Truck with money left over for other things, like Mopar accessories. There’s nothing in the market – and that includes other trucks, as well as cars — that can compete with this truck’s blend of style, exhilarating performance and value.”

Check out the Press Release to learn more about the Ram Tradesman, or the Press Release for the Ram “Adventurer.”

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