Mopar's New Buddies

Mopar's New Buddies

April 13, 2011 , Center Line, Mich. – Last year, more than 2.6 million customers with competitive vehicles visited Chrysler Group dealerships for light maintenance, including oil changes and tire rotations. Today, Chrysler Group’s Mopar division announced a strategic agreement with Magneti Marelli and Shell Lubricants that will give its dealership network the ability to fully service competitive vehicles.

Pietro Gorlier, President and Chief Executive Officer, MOPAR

Pietro Gorlier, President and Chief Executive Officer, MOPAR

“After introducing a number of initiatives to improve service for our customers, including brand-specific customer-care lines, extended service hours during weekdays and weekends and a push for Mopar Express Lanes, taking care of owners with competitive vehicles is the next frontier. For customers with competitive vehicles, Mopar’s agreement with Magneti Marelli and Shell Lubricants effectively creates one-stop service shops at our Chrysler Group dealerships. And with the addition of 3,000 quality-tested parts, our dealership network will now have the ability to fully service customers who drive into our service lanes with competitive vehicles. In addition to customers with competitive vehicles, our dealers will now be able to supply independent repair facilities with a full line of premium parts,” said Gorlier. “With this unique collaboration, this move further positions Mopar as a leader in customer care.”

Pietro Gorlier, President and CEO of Mopar
Chrysler Group’s service, parts and customer-care brand

Beginning this month, Magneti Marelli will begin supplying Mopar and Chrysler Group dealerships with brakes, shocks, struts, oil filters, air filters, fuel filters and cabin filters for competitive makes. Other product lines will gradually phase into the Chrysler Group dealership network.

“Over the past few months, we have worked closely with Mopar on distribution synergies and our parts range proposition. We are ready to develop our presence in the U.S. aftermarket, bringing our product expertise and becoming the brand source for the company’s all-makes parts.”

-Dino Maggioni
CEO of Magneti Marelli Aftermarket

In addition to Magneti Marelli, Mopar is also working with Shell Lubricants in order to further bolster the company’s move to offer dedicated express-lane services in its dealerships. Shell Lubricants provides dealer-level program and marketing support and supplies the Mopar oil program with premium Mopar and Pennzoil® motor oils for Chrysler Group vehicles and competitive makes.

Magneti Marelli hits the Shelves

Magneti Marelli hits the Shelves

In addition to Pennzoil passenger-car motor oils, Mopar’s oil program will feature Shell Rotella® heavy-duty engine oils. Both Pennzoil and Shell Rotella are the most preferred brands in the US in their respective categories and will be featured components of Mopar’s Express Lane program.

“We are very pleased to be working with Chrysler Group, the Mopar brand and its dealers. Chrysler Group builds some of the finest vehicles in the US, delivering cutting-edge design and performance, and we are proud to provide their dealers with our leading Pennzoil® and Shell Rotella® motor oils for the vehicles they service.”

Lisa Davis– President
Shell Bulk Fuels and Lubricants, Americas

For more information, Check out the Chrysler News Release. In the spirit of announcements, Dodge has also released a Dodge Avenger Rally Car that they’ve built for this special occasion. Click here to read more! Thanks again for checking out Chrysler Catchall!

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