First 2013 Dodge Dart off the Line

First 2013 Dodge Dart off the Line

  • Dodge brand ranks highest for overall satisfaction in J.D. Power and Associates 2012 Manufacturer Website Evaluation StudySM
  • Jeep® brand ranks among top five industry brands
  • Study reflects car shopper opinions of automaker websites for content, navigation, appearance and speed

2012 Dodge Charger Blacktop

2012 Dodge Charger Blacktop

August 2, 2012 , Auburn Hills, Mich. – The Dodge brand website ranks highest in the industry for overall satisfaction among new-vehicle shoppers surveyed in the J.D. Power and Associates 2012 Manufacturer Website Evaluations StudySM (MWES) – Wave 2.

The Jeep brand’s website ranked among the top five brands in the industry and the Chrysler brand ranked eighth among 34 listed brands.

“Consumers increasingly research vehicle purchases online, but the challenge is the variety of online options whether it’s from a tablet, cell phone or computer. We’ve made significant updates to simplify the design, improve the navigation and help shoppers get to the product information faster whether it’s from a computer screen or mobile device.”

-Tom Laymac

Head of Interactive Marketing
Chrysler Group LLC

Although the ChryslerJeepDodge,  Ram and Fiat websites each have a unique, brand-specific appearance, recent upgrades include common navigation strategies, more intuitive shopping-tool functions and enhanced speed. The upgrades to the Ram and Fiat websites were implemented after the study’s survey began in May.

The semiannual study measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process by surveying consumers’ views about the content, navigation, appearance and speed, according to J.D. Power and Associates. It is based on survey responses from new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months.

2012 Dodge Grand Caravan

2012 Dodge Grand Caravan

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on response from millions of customers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces ChryslerJeepDodge,  Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & CountyJeep Wrangler, all-new Dodge Dart,  Ram 1500Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

2012 Dodge Challenger Rallye Redline

2012 Dodge Challenger Rallye Redline

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