Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: The launch of a new national advertising campaign for Ram 1500, a 15-story Ram wrap on Chrysler World Headquarters, and words of wisdom from Chrysler Group LLC Chairman and CEO Sergio Marchionne on the creative process and mentality that led to the two acclaimed TV commercials that ran in the NFL Championship games in 2011 and 2012.

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