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Red Wings Edition Ram 1500 Express

Red Wings Edition Ram 1500 Express

  • Ram named ‘Official Truck of the Red Wings’ for 2011-12 NHL season.
  • Red Wings forward Johan Franzen and goalie Jimmy Howard featured in campaign

November 15, 2011 , Auburn Hills, Mich. – Chrysler Group LLC’s Ram Truck brand, Great Lakes Business Center and Southeast Michigan Ram dealers have expanded their partnership with the Detroit Red Wings, one of America’s most successful professional sports franchises.

The business center and local Chrysler, Jeep®, Dodge and Ram dealers are enhancing their Red Wings partnership this year with new elements inside and outside the Joe Louis Arena. Ram has been named the “Official Truck of the Red Wings” and to celebrate, local Ram dealers are selling a limited number of special Red Wings Edition Ram trucks.

The trucks are based off the newly introduced Ram 1500 Express 4X4 Crew Cab model and include Red Wings logoed front-seat headrests, optional Red Wings embroidered leather seats, “Detroit Red Wings Edition” graphics on the tailgate and rear bed sides, and other features. Colors available are red, white, and black.

As another new element of the expanded partnership, Red Wings forward Johan Franzen is featured in television spots and billboards, and goalie Jimmy Howard is featured in a Ram mural inside the Wings’ home, Joe Louis Arena.

Jimmy Howard Mural

Jimmy Howard Mural

“The Red Wings and Ram share the same values of hard work, toughness, and the determination to win. It is this passion that the brand captures in new creative elements produced specifically for our partnership and built off of Ram’s successful Guts Glory campaign.”

John Plecha
Director of the Great Lakes Business Center

In the TV spot, “Ram vs. Mule,” the power and toughness of Franzen – nicknamed “Mule” – is compared to that of the Ram truck as both face off on center ice.

In the mural, a determined Howard is pictured under the Guts Glory headline wearing a special Ram branded goalie mask. The mural was painted live at Joe Louis Arena Nov. 9 – 12 by renowned hockey artist David Arriggo of Toronto. The one-of-a-kind hand-painted mask will be auctioned for charity later this year.

“As the Official Truck of the Red Wings, Ram understands the value of activation at every level of the sponsorship. We are proud of the relationship and appreciate the energy Ram brings to our team.”

Tom Wilson
Olympia Entertainment President

Ram vs. Mule

Ram vs. Mule TV Spot

Out-of-arena Campaign Elements

Television – 30-second spot
A 30-second Ram TV spot titled “Ram vs. Mule” opens at center ice of Joe Louis Arena with a Ram 1500 parked to the left of the center line and Franzen standing to the right. After an opening title that says Ram vs. Mule, the camera cuts back and forth between Franzen and the Ram truck as the voiceover describes common qualities they share such as Ram great on snow/ Mule great on ice, handles hostile road conditions/handles hostile road games, menacing grille/menacing grille and even a bit about how they both have serious contracts. It’s all a fun play on their names that ends with a beauty shot of the Ram 1500 and a voiceover and title that names the Ram 1500 as “The Official Truck of Hockeytown.”

Radio – 60-second spots
“Ode to Hockeytown” captures the sights and sounds inside Joe Louis Arena and why Ram is proud to be a part of Hockeytown. “Road Warrior” refers to the tenacity of Ram trucks and the Detroit Red Wings stating “whether you’re miles away from civilization or inches away from the glass, Ram trucks and the Red Wings make the road their home.” The ads are narrated by Sam Elliott, the voice of Ram.

The "Ram Meet Mule" Billboard

The "Ram Meet Mule" Billboard

Billboard –
Ram Meet Mule” proclaims Ram the Official Truck of the Detroit Red Wings with an image of Franzen standing on the ice in front of the Red Wings Ram Edition 1500.

Newspaper –
Ram: Official Truck of the Detroit Red Wings” print ads will run throughout December on the back sports pages of the Detroit Free Press, Detroit News, Oakland Press and Macomb Daily newspapers.

"Good Things Come in Eights" Arena Curtain

"Good Things Come in Eights" Arena Curtain

In-arena Campaign Elements

Additional expanded in-arena campaign elements include a second mural – with the headline “Good Things Come in Eights” promoting the 390 horsepower HEMI® V8 Red Wings Edition Ram and referencing the days when the Red Wings won the Stanley Cup championship in eight games – concourse curtains of the Ram truck grille, in-game virtual signage and in-ice Ram logos, exclusive Ram sponsorship of the popular “Score-O” intermission promotion and the “Stars of the Game” feature, and fan-engagement promotions throughout the season. There will also be a 30-second big screen video encouraging fan participation and involvement through intermission chants around “HEMI. POWERED. HOCKEY.”

The television, billboard and newspaper ads were created in partnership with Doner, Detroit. The radio spots, murals, program advertising, arena video and other in-arena elements were created in partnership with The Richards Group in Dallas.

Joe Louis Arena Curtain

Joe Louis Arena Curtain

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

Ram vs Mule TV Spot

Ram vs. Mule TV Spot

About Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories for the week ending September 30, 2011, include Ram Truck brand reveals extended RamBox, the Crew and Quad Cab 1500 Express and the Ram 1500 Tradesman Heavy Duty at the Texas State Fair; Ram Truck launches a new Hispanic ad campaign; the 2012 Dodge Charger Pursuit police car sets fastest lap time in Michigan State Police Vehicle Evaluation test at Michigan’s Grattan Raceway; and 2011 Dodge Viper ACR recaptures production car lap record at Germany’s famed Nürburgring road course.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

August 9, 2011 , Auburn Hills, Mich. –

WHAT: Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC, and Marissa Hunter, Head of Advertising – Ram Truck Brand, discuss the brand’s “Code of the West” advertising campaign and answer questions in a live web chat.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Participants will see a sneak preview of two new “Code of the West” spots set to debut in the fall.

Taking place in a Western-themed setting, the Ram Truck brand’s “Code of the West” national advertising campaign focuses on the proven capabilities and superiority of the entire product line and introduces the brand’s new tagline, “Guts. Glory. Ram.”

WHEN: Thursday, August 11 at 10 a.m. ET

HOW: In order to view the event, go to http://blog.chryslerllc.com/blog.do?p=entry&id=1502

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. You can also check out the other Ram Brand Guts and Glory Commercials below. Thanks again for checking out Chrysler Catchall!

2011 Ram 1500 Express

2011 Ram 1500 Express

July 18, 2011 , Auburn Hills, Mich. – U.S. News & World Report has named the 2011 Ram 1500 the best full-size pickup. In the magazine’s ranking of top vehicle choices, Ram 1500 scored the highest among the eight full-size pickups available to U.S. buyers.

The rankings are based on an in-depth analysis by U.S. News editors of all published vehicle ratings, reviews and test drives.

“This honor recognizes, in aggregate, the consistent, positive reactions we’ve been getting since we launched the current Ram 1500 model. In developing the Ram 1500, our team worked hard to understand what truck customers want. Ram Truck is committed to being the truck technology and innovation leader, and that commitment will guide us as we continue to improve what is already the most awarded Ram truck ever.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico

Ram drew praise for its interior comfort, class-leading handling and HEMI® V-8 performance.

“The 2011 Ram 1500’s smooth, car-like ride, well-designed and comfortable interior and powerful V-8 engines make it a top pick in its class,” said the U.S. News editors.

“When Ram’s designers updated the Ram 1500 for 2011, they managed to make improvements to an already-impressive truck,” the magazine went on to say. “The result is a full-size pickup truck that many in the auto press say is the best in its class.

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

““Reviewers love the Ram 1500’s ride, handling, power, and interior, even on less expensive trim levels. The Ram 1500 offers many convenient cargo solutions, such as storage cubbies underneath the rear seats on Crew Cab models. Other models offer the RamBox, lockable storage containers built into the truck bed above the wheel housings.”

The magazine cites other third-party accolades in naming the Ram 1500 the best full-size pickup:

“The Ram 1500‘s interior is as good as it gets in the pickup segment.” — Edmunds

“The available V-8s are impressive performers, the chassis is well suited to heavy work and the Ram‘s cabin is a class leader in terms of design, ergonomics and materials.” — Edmunds

Ram earns high marks for ride comfort, creative storage options, and abundant available power. Impressive cabin trappings are a nice bonus as well. Chevy, Ford, and Toyota loyalists would do well to have a look. You may well be won over by this Best Buy.” — Consumer Guide

“When towing various size trailers on a short loop, the HEMI-powered Ram acted as if nothing was attached to the rear. It just chugged along, getting up to 60 mph with ease, even with a 9,000-pound Air Stream attached on a simple hitch” — Detroit News

“There are lots of nooks and crannies (more than 40) to hold cell phones, gloves, tools, folders and just about anything else. There are even two floor storage bins that include removable containers for easy cleaning.” — Detroit News

“Storage spaces abound: under the rear seats; in the doors, the center console, and the dual glove boxes; and within the new drainable, lockable ‘RamBox‘ bins in the bed walls.” — Car and Driver

2011 Ram 1500 Tradesman with Chrome Appearance Group

2011 Ram 1500 Tradesman with Chrome Appearance Group

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer.

As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they’d like to see. Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.

For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.

Also for 2012, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500 / 3500 Heavy Duty pickups get new safety, fuel efficiency and convenience features.

Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

2011 Ram 1500

2011 Ram 1500

Ram trucks now boast these segment exclusives:

• Coil spring rear suspension on Ram 1500 for best-in-class ride and handling

• Available RamBox® lockable and lighted bedside storage

• In-floor storage on all Ram crew cabs

• The largest cab in the market – Ram HD Mega Cab

• Standard six-speed manual transmission on all diesel models

• 3,600-lb. towing for Class 1 cargo vans

The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck‘s leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.

Equipped with a choice of engines, including the legendary 5.7-liter HEMI V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

Ram Trucks

Ram Trucks

The Ram Truck Brand yesterday released a series of six videos that show various 2011 Ram Truck Vehicles. You can see the 2011 Ram 2500 Laramie Longhorn, 2011 Ram 1500 Express2011 Ram 3500 Chassis Cab with Dakota Bodies service body upfit, 2011 Ram 3500 Max Tow2011 Ram 5500 Chassis Cab with Knapheide dump body as well as the 2011 Ram 5500 Chassis Cab with Terex aerial device and Dakota body in the videos below.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

Thanks again for checking out Chrysler Catchall!

Ram Trucks

Ram Trucks

June 30, 2011 , Auburn Hills, Mich. – The Ram 1500 offers a variety of models for customers who rely on their trucks for work and play.

“The Ram 1500 lineup has a truck for everyone,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales — Chrysler Group LLC. “From the value priced Tradesman with a standard V-8 to the loaded Laramie Longhorn, Ram Truck brand will continue to answer our customers’ needs with products that hit high marks for durability, innovation and appearance.

5.7L HEMI V8

5.7L HEMI V8

Capability

In addition to the 5.7-liter HEMI® V-8 which produces 390 horsepower (283 kW), 407 lb.-ft. (548 N•m) of torque and 20 mpg, the 2012 Ram 1500 offers a flex-fuel capable 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N•m) of torque; five and six-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the HEMI, the 2012 Ram R/T regular-cab 4×2 model with a short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.

The 2012 Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab models, with three box lengths: 8-foot (Regular Cab), 6-foot-4-inches (Regular Cab and Quad Cab), and 5-foot-7-inches (Ram 1500 Crew Cab). Eleven trim levels are available, each with a unique appearance: Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn.

A frame design incorporating high-strength steel supports segment-exclusive, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to 1,850 pounds) and towing capability (up to 10,250 pounds).

RamBox Holster

RamBox Holster

Convenience

The 2012 Ram 1500 Crew Cab, Quad Cab and short bed Regular Cab features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another segment-first innovation for the Ram 1500 Crew Cab is a pair of “store in the floor” bins with removable liners that offer even more versatile storage — large enough for ten 12-ounce beverages and ice. Locking lids are available from Mopar.

There are many other convenient storage locations throughout the Ram 1500 including a large upper glove box, map pockets in door panels and a configurable center console.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices, includes a media center with a 30-gigabyte hard drive, navigation system and a rear-seat DVD entertainment system available in the Quad Cab and Crew Cab. Also available is segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control.

2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

Craftsmanship

In addition to the exterior, the interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, controls, chrome accents, premium seating with bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available. All Ram 1500 interiors feature “soft-touch” materials with premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for select models.

On the exterior, the Ram 1500 features an aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips. Attractive 20-inch wheels are available. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out.

Safety

On the safety and security front, the Ram 1500 offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, side seat airbags, knee bolsters, seat belt pretensioners, anti-lock brake system, BeltAlert® system, and electronic stability control; and available adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up camera.

2011 Ram 1500 Express

2011 Ram 1500 Express

Manufacturing

The Ram 1500 is built in two locations: Quad Cab and Crew Cab 1500 models are built at the Warren (Mich.) Assembly Plant, and Regular Cab models are built at the Saltillo Assembly Plant in Mexico.

Features

Check out some of the great features that come equipped with Ram Trucks:

  • New six-speed automatic transmission calibration with Electronic Range Select (ERS)
  • New torque converter with increased efficiency for improved fuel economy
  • New steering wheel with cruise control buttons
  • New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
  • Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
  • Factory spray-in bed liner available on all models
  • Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
  • Bold, powerful, “get-out-of-the-way” Ram design
  • Best-in-class aerodynamics – an estimated .419 Cd
  • 5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
  • Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
  • Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
  • Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
  • Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
  • RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
  • First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
  • First-in-segment heated and ventilated front seats
  • Heated rear seats also available
  • First-in-segment surround-sound audio system
  • More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
  • Side seat airbags (late availability)
  • Unsurpassed powertrain limited warranty: 5 years/100,000 miles
  • New six-speed automatic transmission calibration with Electronic Range Select (ERS)
  • New torque converter with increased efficiency for improved fuel economy
  • New steering wheel with cruise control buttons
  • New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
  • Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
  • Factory spray-in bed liner available on all models
  • Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
  • Bold, powerful, “get-out-of-the-way” Ram design
  • Best-in-class aerodynamics – an estimated .419 Cd
  • 5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
  • Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
  • Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
  • Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
  • Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
  • RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
  • First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
  • First-in-segment heated and ventilated front seats
  • Heated rear seats also available
  • First-in-segment surround-sound audio system
  • More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
  • Side seat airbags (late availability)
  • Unsurpassed powertrain limited warranty: 5 years/100,000 miles
As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!
The Assembly Line at Warren Ram Truck Plant

The Assembly Line at Warren Ram Truck Plant

 Robert Schwarzli/President of the Ontario Ram Diesel Owners Association- “A once in a lifetime experience.” It’s a term used far too often as a general description. For a small group of Ram enthusiasts, touring the holy grail of all things Ram was literally a once in a lifetime experience! One-hundred lucky members of the Turbo Diesel Register (TDR) got a chance to tour the Warren truck plant, Dodge City, in Warren, Michigan where Dakota and Ram Trucks are built.

So what is the plant like? Picture this: 4.2 MILLION square feet and almost a mile long! More than 900 Ram Dakota and Ram 1500 trucks come off the line EVERY DAY! To top it off, this is a closed plant; meaning even most of Chrysler’s own staff is denied entry. It’s locked down tighter than a vault at Fort Knox and we’re getting a tour! But I am getting ahead of myself as usual. Let’s get back to the start of the story.

Ram Trucks Plant Tour

Ram Trucks Plant Tour

The Turbo Diesel Register is a Ram/Cummins pickup club. The club’s Ontario, Canada chapter was able to book a tour for 100 people. Registration was on a first come, first serve basis and the tour booked in less than 36 hours! Club members from Michigan, Ohio, Indiana, Maine, Virginia, Florida, Ontario, New York, Minnesota, Connecticut, Georgia, and even California and Washington showed up for the tour.

The group started early Wednesday morning with the destination of Warren set in everyone’s GPS. In the case of your author, I would be driving my heavily modified 1990 W250 Ram on the five-day tour, covering over 1500 miles. Our Ontario group convoyed to Michigan, and when we arrived at the plant, the parking lot was already buzzing with TDR members from all over the continent.

Vehicles in the parking lot consisted of Ram trucks ranging from original 1989 Cummins Rams, right up to the new 2011 trucks. Upon arrival, we checked in and proceeded to the plant auditorium, where a few Ram trucks were waiting. The truck mix consisted of a 3500 Cummins cutaway show truck, a new 1500 Long Horn, and a 1500 rolling chassis with no body, to allow for maximum chassis inspection. It was just amazing to see all of the engineering that is normally covered up by the body in person.

Q & A at the Warren Truck Plant

Q & A at the Warren Truck Plant

Around 2:00 PM, a large group of Ram engineers arrived to join us and answer in-depth questions regarding the trucks; they were joined by a special guest – Ram CEO Fred Diaz. You don’t get to meet an automaker’s CEO every day. Once everyone had arrived, the group had a photo shoot on the front lawn of the plant to remember the occasion.

Once the photos were done, we watched a presentation on the history of the plant, and we were shown a map of the plant layout. The plant does its own stamping, painting, welding, and assembly, and was originally opened as a Dodge truck plant back in 1938. Talk about a flexible, well built plant to still be in use over 60 years later!

With the plant history fresh in our minds, out onto the plant floor we went. Now, when you tour a plant of this size, it takes a long time to walk from one end to the other. So for our tour, we all got to ride on oversized golf cars. This also prevented us from walking into walls or other people due to the distraction from the assembly line!

TDR at the Warren Truck Plant

TDR at the Warren Truck Plant

So what did we see? What we saw was beyond words. We started off in the cab welding area. Here, robots take multiple sides of the cab and box, brings them all together automatically, and then welds them into one solid piece. Next up, doors and remaining sheet metal go on the body, then the body heads for paint.

Next stop was the frame assembly. The bare frame comes into the plant on railcars and is then placed onto the assembly line, where it is fitted with axles, suspension, brakes, fuel tank, wiring, steering components, and even the motor with transmission attached. Remember that body that went to paint? Well, once the chassis is complete, the body is dropped down from the ceiling by a special crane and lowered onto the truck frame.

From this point they install the interior, and any remaining body items like headlights, taillights, and under hood components are connected. By the end of the assembly line, the trucks are 100% finished and even have fuel filled into the tanks. Last stop for the trucks is a rolling chassis test to ensure that the truck accelerates smoothly and everything functions as it should. After the test, each truck goes out the door and is loaded onto a truck to head to your nearest dealer!

Touring the Warren Ram Trucks Plant

Touring the Warren Ram Trucks Plant

With the tour complete we went back into the auditorium and had a question and answer session with the Ram and Cummins engineers. Questions covered everything from body components to driveline changes – there were even a few relating to future product.

By this time the pizza had arrived, and dinner commenced with engineers, plant managers, Chrysler staff, and a few plant workers – all eating alongside the members of the TDR. With dinner coming to an end, the TDR expressed their thanks to the people of Ram for allowing this opportunity to take place. Before your author left, I made one last stop. My truck had come off the very assembly line that we toured, but on October 23, 1989. It had come home to its birthplace, so a few special photos were in order to commemorate the occasion!

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram 1500 Express

2011 Ram 1500 Express

April 7, 2011 , Dallas- The Ram 1500 Express — originally announced Feb. 15, 2011 under the code name Adventurer — is a new Ram Truck model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

“We’re excited about the addition of this new model to the Ram 1500 lineup. There’s nothing that compares to the high-performance value represented by the Ram 1500 Express. Ram 1500 Express combines great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price. It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package.”

-Fred Diaz
Ram Truck President and CEO
Head of National Sales – Chrysler Group LLC

 

2011 Ram 1500 Express

2011 Ram 1500 Express

Plans to launch the new Ram 1500 Express were pulled ahead after company executives saw a groundswell of support for the then-just-announced Ram Tradesman.

The Ram Tradesman — unveiled Feb. 9, 2011 at the Chicago Auto Show — is a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability.

The new Ram 1500 Express — like the Ram Tradesman — offers buyers a standard HEMI V8 engine with a 20 mpg rating for the same price competitors are charging for their V6 engines.

Mopar has announced that it will have hundreds of accessories available for buyers who are looking to personalize their Ram 1500 Express.

2011 Ram 1500 Express

2011 Ram 1500 Express

“Given that the Ram 1500 Express is an aggressively priced truck, owners will have plenty left over to personalize and customize their ride. For this truck, Mopar will offer more than 300 quality-tested accessories from which to choose.”

-Pietro Gorlier
President and CEO of Mopar

2011 Ram 1500 Express

2011 Ram 1500 Express

Loaded with Features

In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 Express comes loaded with features that emphasize its high-performance character.

The first thing drivers will notice is the Ram 1500 Express’ racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors and rear wheel-well liners.

Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire.

Inside, the 1500 Express will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.

Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.

Ram 1500 Express is available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.

2011 Ram 1500 Express

2011 Ram 1500 Express

Options for Personalization

Buyers can choose their own options. In addition to a Class IV receiver hitch, Ram 1500 Express is available with long list of options.

Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps, spray-in bedliner and under-rail bedliner.

Inside, buyers can choose a cloth 40/20/40 split-bench seat, Uconnect voice command with Bluetooth, rear-view auto-dim mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and either carpet or rubber floor mats.

There’s also choice of two optional rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater and trailer brake controller.

Ram 1500 Express comes as a regular cab, short-bed model, with a choice of 4×2 or 4×4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,450 lbs.

Manufacturer’s Suggested Retail Price for the new Ram 1500 Express will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! I’ve also included the most recent edition of “Under The Pentastar” below. Thanks again for checking out Chrysler Catchall!

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