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2012 Chrysler 300 Luxury Series

2012 Chrysler 300 Luxury Series

  • Chrysler, Jeep®, Dodge, Ram Truck and FIAT brands all have vehicles recognized as Consumer Guide Automotive ‘Best Buys’ or ‘Recommended Picks’ for 2012 model year
  • Quality and craftsmanship of 16 all-new and significantly-refreshed models launched in 2010 and 2011 are reflected in new Consumer Guide awards
  • Chrysler Group sales were up 26 percent in 2011 versus 2010 Read the rest of this entry »
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All-new 2013 Dodge Dart

All-new 2013 Dodge Dart

The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge’s Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan

  • All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture
  • 2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics
  • Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments
  • Three state-of-the art, fuel-efficient powertrains with available MultiAir® technology power the fun-to-drive 2013 Dodge Dart Read the rest of this entry »
2012 Dodge Journey

2012 Dodge Journey

  • Latest testing by Insurance Institute for Highway Safety (IIHS) names 11 Chrysler Group models as Top Safety Picks for 2012
  • Dodge Journey and Avenger Top Safety Pick four straight years
  • Eight other 2011 models return as Top Safety Picks

Read the rest of this entry »

This week’s “Under the Pentastar” is a special extended 2011 Rewind Edition looking back at some of the major stories at Chrysler Group LLC from the past year.

Thanks again for checking out Chrysler Catchall!

Mopar will open 10 Express Lanes in the Middle East

Mopar will open 10 Express Lanes in the Middle East

Move Effectively Positions Mopar® to Support Growth Markets and Provide Improved Service to Existing Customers in Region

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  • New spot, ‘Elegance,’ begins to air Thursday, November 17 on national broadcast and cable networks
  • Features all-new limited edition ‘2012 Fiat 500 by Gucci,’ arriving to FIAT Studios in Q1 2012

November 17, 2011 , Auburn Hills, Mich. – The FIAT brand is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez’s song “Until It Beats No More,” from her new album, “Love?”(Island Def Jam), the commercial will be shown on national and cable networks on Thursday, November 17th.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car.

“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver. To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”

Olivier Francois
Head of FIAT Brand and Chief Marketing Officer
Chrysler Group LLC

FIAT 500 Elegance

FIAT 500 Elegance

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking “GG” on the shift knob, the ad tells the story of the model’s elegance, originality and performance seamlessly.

“The collaboration between FIAT and Gucci bring together two of Italy’s most respected brands. Inspired by FIAT’s rich heritage and design and customized by Gucci Creative Director Frida Giannini, the vehicle makes the perfect modern travel statement,” Francois said.

A 60-second and a 30-second version of ‘Elegance,’ can be viewed above or at the FIAT brand Facebook page and on the FIAT brand YouTube channel. The commercial was created in partnership with Doner of Detroit.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in Q1 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit http://www.fiatusa.com/gucci.com.

In September, the FIAT brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” a 30-second trailer of the video and the first ever Fiat commercial featuring Lopez, both of which aired on local and national broadcast networks.

FIAT 500 Elegance

FIAT 500 Elegance

About Jennifer Lopez

Actress, entertainer, film, TV and producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.

She has sold over 55 million records worldwide and starred in multiple box office No. 1 films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

FIAT 500 Elegance

FIAT 500 Elegance

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories from Chrysler Group LLC for the week ending November 4, 2011, include Chrysler Group LLC monthly sales soar in October 2011; a trunk full of Mopar performance “goodies” are unveiled at SEMA in Las Vegas; Fiat invites you to tell your story in a new campaign called “AlternateRoutes”; eight Chrysler Group vehicles make Consumers Digest’s list for “Best Buys” for 2012; and the Chrysler Town & Country and Dodge Grand Caravan minivans receive the International Institute for Highway Safety’s Top Safety pick status.

Dodge Challenger SRT8 ACR

Dodge Challenger SRT8 ACR

Ram, Dodge, Chrysler, Jeep®, SRT and Fiat Brand Vehicles Get Mopar® Treatment

  • Company’s 28,400-sq.-ft. exhibit to showcase more than 30 “Moparized” Chrysler Group vehicles and more than 500 Mopar accessories
  • Sketches of image vehicles released

October 25, 2011 , Auburn Hills, Mich. – Chrysler Group LLC will have a major presence at next week’s 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.

This year, the 28,400-square-foot exhibit will include more than 30 Mopar®-modified vehicles from the company’s Ram, Dodge, Chrysler, Jeep®, SRT and Fiat brands. More than 500 Mopar accessories will be showcased in the exhibit.

“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer. At Mopar, we believe in giving our customers a lot of choices when they go to personalize their vehicles. And that is why we offer extreme personalization for every single car in our showrooms. In addition to head-turning image vehicles at the SEMA show, we also will introduce new must-see product and technology.”

-Pietro Gorlier, President and CEO of Mopar,
Chrysler Group LLC’s service parts and customer-care brand

Mopar image vehicles that will be on display at SEMA include:

Chrysler 300 SF6

Inspired by Chrysler 300 “Spring Festival” owners who participate in the Southern California owners’ gathering, the Mopar Underground Team designed the Chrysler 300 SF6 image vehicle with discrete styling and Mopar performance parts and accessories for the sixth-annual event.

Enhancing the “born-with-attitude” look of the Chrysler 300, the 300 SF6 is bolted with hardcore enthusiast hardware. Staggered 22-inch-by-9.5-inch and 22 inch-by-10.5-inch Savini Mono Di Forza SM3 aluminum wheels are wrapped with 265/35 R22 (front) and 295/30 R22 (rear) performance tires. For improved cornering and braking, this 300S model features a custom Mopar/KW coil-over-spring kit, front and rear strut-tower braces and larger SRT8® performance brakes.

A Mopar cold-air intake, custom Mopar long-tube headers, and Mopar/Corsa custom exhaust system combine to deliver even more performance from the legendary 5.7-liter HEMI® V-8 engine. The Chrysler 300S model’s black-accented headlamps and monotone Tungsten Metallic look provide a ready-for-the-streets appearance, while unique body-color grille, front-chin and trunk spoilers provide an even more aggressive touch. Topping off the unique look is a gloss black painted roof that accentuates the clean lines of the Chrysler flagship sedan.

The interior of the Chrysler 300 SF6 exudes an athletic-luxury theme with Mopar/Katzkin performance seats trimmed in black with black/blue perforated leather and Mopar blue accent stitching.

The use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door-panel elements provide a uniquely lacquered and highly detailed appearance.

The Mopar audio by Kicker system in the Chrysler 300 SF6 features a dual 10-inch subwoofer enclosure mounted in the trunk; two, two-way speakers with domed tweeters mounted on the rear deck; 6-inch-by-9-inch midbass speakers mounted in each front door; and two 3.5-inch, two-way speakers with domed tweeters mounted in the left and right corners of the instrument panel.

Mopar performance parts and accessories on the Chrysler 300 SF6 include: (Item & Part number)

  • Front strut-tower braces- P5155950
  • Strut-tower brace caps- P5155763
  • Rear strut-tower braces- P5155951
  • Rear strut-tower brace close out panels- 68145039AA
  • Cold-air intake- 77070044
  • Illuminated door-sill guards- 82212284
  • Kicker audio system- 77KPK316

Dodge Challenger SRT8 ACR

For the 2011 SEMA show, the Chrysler Group’s Mopar Underground team created a Challenger image vehicle with some cool ties to modern history. Influenced by the success of the Mopar Drag Pak Challenger and more recently, the Dodge Viper SRT10® ACR resetting the production car lap record at the Nürburgring Nordschleife track in Germany, Mopar Underground created the Dodge Challenger ACR based on the stellar Challenger SRT8 392. Some of Dodge’s and SRT’s best handling vehicles of all-time come with the ACR acronym attached to them, and the Challenger ACR is no different. The Challenger ACR is a no-frills homage to the original option-delete cars of the 1960s and 70s.

Equipped with Mopar parts, such as a coil-over suspension, front-and rear-strut tower braces, short-throw shifter, front splitter, cat-back exhaust, custom exhaust headers and a set of Goodyear F1 Supercar performance tires, the Challenger ACR is an animal that has as much bark as its cornering bite. Performance enhancements in the interior include carbon fiber door panels, front race bucket seats with openings for a racing harness and the rear seat is removed and replaced by a roll bar and fire extinguisher. An SRT three-spoke flat-bottom steering wheel, SRT gauge cluster, custom bright pedal kit, Mopar Drag Pack center stack and a carbon fiber center console finish off the interior modifications.

The exterior has design cues similar to those found on the Viper SRT10 ACR, including a white body, charcoal painted roof, carbon fiber hood, rear deck lid, rear spoiler and tail lamp surround and an offset flame red stripe that runs the length of the car. Red painted mirror caps and brake calipers, unique black painted five-spoke 20-inch alloy wheels and red “ACR” fender badging finish off the exterior design details. The white and red theme carries over to the interior with white accents on the carbon fiber door panels, red armrest bars with white foam padding, red door latch release tethers, red painted roll bars and red accents on the carbon fiber racing seats covered in black Katzkin leather.

Mopar performance parts and accessories on the Dodge Challenger ACR include: (Item & Part number)

  • Coil-over suspension- P5155942
  • Front-strut tower brace- P5155950
  • Front-strut tower brace caps- P5155763
  • Rear-strut tower brace- P5155751
  • Rear-strut tower brace close out panels- 68095921AA
  • Short-throw shifter- P5155458
  • Cat-back exhaust- P5155957
  • Front-strut tower brace- P5155950
  • Drag Pack center stack- P5155250
  • I/P and shift bezel kit- carbon weave design- 82211876
  • Door sill entry guards- 82211234
  • Mopar fuel door- 82212406
Dodge Durango Tow Hook

Dodge Durango Tow Hook

Dodge Durango Tow Hook

Dodge will be turning heads at this year’s SEMA show with a special Dodge Durango Tow Hook image vehicle designed by Mopar Underground. The Tow Hook infuses a healthy dose of eye-catching style to the already-sporty Durango design. The vibrant four-coat orange and satin-black color scheme is executed both inside and out to make this Durango one of the most unique and exciting vehicles at the show.

The exterior features a muscle-car inspired four-coat orange paint scheme, with satin-black roof, fascia accents and hood graphics, along with blacked-out lighting and twin-spoke 22-inch-by- 9.5-inch forged Superalloy wheels wrapped in Pirelli tires. A custom mandrel bent exhaust system featuring Corsa components increases performance and belts out an unforgettable tone. To finish off the exterior, the Dodge Durango Tow Hook wears a piano black split-crosshair grille and has a 25 mm reduced ride-height for a more aggressive stance.

Tow Hook’s interior features carry over the theme from the exterior and uses high-quality Mopar components, such as Durango logo door sill guards, aluminum pedal kit and premium carpeted floor mats to add a strong sense of sport to the cabin. The black, perforated Mopar Katzkin leather seats feature orange leather trim on the tops of the seat bolsters and are decorated with orange stitching and piping. Perforated Barracuda suede covers the seat inserts, while smooth suede bolsters with orange accent stitching and piping make the seats pop. Orange leather trim, stitching and piping is found on the center front armrest as well. The door panels also feature orange stitching and silver metal brush trim that is shared on the dash just above the glove box. Finishing off the interior modifications are an SRT steering wheel, black chrome trim around the vents, and piano-white trimmed radio/HVAC and center console bezels.

Mopar performance parts and accessories on the Dodge Durango Tow Hook include: (Item & Part Number)

  • Durango logo door sill guards- 82212281
  • Pedal kit- 82212055
  • Premium carpet mats- 82212326AB
Fiat 500 Titanium

Fiat 500 Titanium

Fiat 500 Titanium

Created for the performance enthusiast who wants a discretely “tuned” Fiat 500, the Mopar® Underground Team designed the Fiat 500 Titanium image vehicle with even more aggressive styling and premium sport-luxury details.

Below its Matte Titanium ‘whiskers and logo’ face, an aggressively sculpted front fascia is more pronounced and features large honeycomb grilles for maximum engine cooling. A satin black fascia insert with integrated LED fog lamps delivers a technical look. Above, circular projector headlamps are finished in gloss black to match the Fiat 500 Titanium’s exterior paint. From the side, 16 –inch-by- 6.5-inch Matte Titanium wheels feature a two-piece design. Custom Mopar lowering springs provide a lowered ride height and Matte Titanium front-and rear-brake calipers with larger rotors deliver improved stopping performance. Aggressively styled side skirts provide a more vertical profile and highlight the iconic curves of this performance Cinquecento. Matte Titanium exterior door handles and mirror caps add contrast to the deep-tinted glass. A large liftgate spoiler adds down force for improved stability at higher speeds, while a more aggressively styled rear fascia features a diffuser insert for improved aerodynamics. Additional exterior details on the Fiat 500 Titanium model include a Matte Titanium license plate brow and center-mounted trapezoidal exhaust tip. And to make sure the Fiat 500 Titanium delivers improved power, a Mopar cold-air intake and Mopar cat-back exhaust have been installed.

Inside, the Fiat 500 Titanium continues the athletic look with a black environment highlighted by Titanium Metallic accents. High-performance front seats are designed to be lightweight, and feature massive side bolsters and a racing-harness pass through for at-the-limit driving. Both front and rear seats are wrapped in smooth black leather and accented with Titanium Metallic vinyl seat centers. For added detail, all four seating positions feature a black leather center stripe with Metallic Gray accent stitching for a precise look. Titanium Metallic vinyl door bolsters feature accent stitching and pair with the Matte Titanium instrument panel and gauge cluster brow. Black floor mats with Titanium Metallic “500” logo and edge binding complete the look.

Mopar performance parts and accessories on the Fiat 500 Titanium include: (Item & Part Number)

  • Cold-air intake- 77070046
  • Strut-tower brace- P5155954
  • Cat-back exhaust- P5155986
  • Lowering spring kit- TBD

Fiat 500 Carbon

Adding even more style to the new 2012 Fiat 500 Sport, the Mopar® Underground Team designed the Fiat 500 Carbon image vehicle with Anodized Azzurro (blue) paint and unique blackened exterior and interior appointments – all designed to amplify the hatchback’s athletic Italian styling, craftsmanship, and nimble handling.

Enhancing the Fiat 500 Sport front fascia, the 500 Carbon integrates satin carbon fiber fog-lamp bezels and chin spoiler. For a more aggressive appearance, its signature ‘whiskers and logo’ face and circular projector headlamps are lacquered in Dark Hyper Black. Larger 17 –inch-by- 7-inch Dark Hyper Black aluminum wheels with wider 205/40 R 17 performance tires and exterior door handles are paired with satin carbon fiber mirror caps and tinted glass on the side profile. For greater cornering and performance, custom Mopar lowering springs, strut-tower brace and cold-air intake have been installed.

A more aggressive satin carbon fiber liftgate spoiler improves the Fiat 500 Carbon’s aerodynamic efficiency while adding down force for improved handling. Below, a powder-coated carbon fiber exhaust tip with Mopar cat-back exhaust provides an aggressive sound. Satin carbon fiber rear fascia bezels and valance provide additional detail, while a Dark Hyper Black license plate brow and tail lamp bezels continue the Fiat 500 Carbon’s serious look.

The interior of the Fiat 500 Carbon continues the blacked-out look and is highlighted by Anodized Azzurro accents. For a contemporary look, black leather sport seats feature embossed fabric with a textured geometric pattern in the seat centers. Azzurro accent piping on the seats, accent stitching on the sport-steering wheel and binding on the floor mats are color-matched to the Anodized Azzurro instrument panel bezel. Black chrome replaces traditional chrome on the Fiat 500 Carbon’s interior accents, while a carbon fiber instrument panel accents and shift knob provide added detail.

Mopar performance parts and accessories on the Fiat 500 Carbon include: (Item & Part Number)

  • Cold-air intake- 77070046
  • Strut-tower brace- P5155954
  • Cat-back exhaust- P5155986

Ram 392 Quick Silver

Ram 392 Quick Silver

Ram 392 Quick Silver

The Ram 392 Quick Silver began life as a 2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the SRT lineup was dropped in and mated to the R/T’s 4.10 gear set and a high-stall converter. For additional performance, the Ram 392 is equipped with a cold-air intake kit and headers featuring an electronic exhaust cutout for maximum power and sound at the track.

For normal driving, a cat-back dual exhaust system intensifies the HEMI rumble. To improve braking performance, discs and calipers are replaced with a Brembo big brake kit, featuring 15-inch vented rotors and bright silver six-piston calipers in the front and rear. With the exception of a gloss black roof, the body is finished in a three-stage bright silver while the wheels, grille inserts, mirrors and select interior trim components are coated in anodized red paint.

A Mopar Underground, reverse deep-cowl aluminum hood design with functional heat extractors is inspired by the new Dodge Charger SRT8 and smoked lenses cover all exterior lighting. The Ram 392 Quick Silver is lowered 2 inches with the help of a custom suspension kit. The “slammed” look is made more evident by a Mopar body kit, consisting of sill and box pieces, finished up with a chin spoiler.

Mopar Underground added their 22-inch wheels wrapped in 275/45R22 tires up front and 305/40R22 tires in the rear. A Mopar hard tonneau cover with a unique integrated spoiler redirects the air for additional down force at high speeds and Mopar’s Bed Rug protects the paint. The interior features high-bolster SRT seats covered in Katzkin leather with red stitching and accents to match the steering wheel, instrument panel and Laramie Longhorn inspired leather shift knob, door panels and center console trim.

A set of Mopar Pedals and door sills are installed giving the interior an additional splash of functional aesthetics. Music is blasted through Kicker speakers, including tweeters in the instrument panel, mids in the doors and in the back, and woofers in the doors leaving plenty of room for gear behind the seats. Simply put, the Ram 392 Quick Silver is designed to be a truck that would appropriately share a garage with a Dodge Viper.

Mopar performance parts and accessories on the Ram 392 Quick Silver include: (Item & Part Number)

  • Tonneau cover- 82212215
  • Body kit- 82211365
  • Bed rug- 82209888
  • Door-sill guards- 82212427
  • Katzkin leather seating- LTHROCS1DU
  • Premium carpet floor mats- 82211003
  • Pedal kit- 82212138

Mopar-First Features

Mopar has introduced numerous industry-first features including:

Camper trailers: first to introduce off-road camper trailers

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers

• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format

• Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters

2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot

• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep, Dodge, Ram and SRT vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge, Ram and SRT vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s stories include: Top Safety Picks, Sterling Heights Assembly investment, Chrysler Group’s 2010 sustainability report and Jeep Grand Cherokee SRT8 building wrap.

  • New body shop adds more than one million square-feet to current footprint
  • Facility will build future products, beginning in 2013
  • Body shop to include state-of-the-art technology
  • Company’s total investment in U.S. facilities grows to nearly $3.5 billion since June 2009
Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

October 18, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today that it will invest $165 million to add a new one million square-foot body shop to its Sterling Heights (Mich.) Assembly Plant. This follows an announcement in December 2010 that the Company would invest nearly $850 million in a new paint shop for the plant and brings Chrysler Group’s total investment in its U.S. facilities to nearly $3.5 billion since June 2009.

“Today marks another milestone in the rags to riches story of the Sterling Heights Assembly Plant. A plant that was slated to close nearly two years ago will now be a state-of-the-art facility that will play an integral role in the success of this company by building the next generation of all-new vehicles.”

-Scott Garberding,
Senior Vice President and Head of Manufacturing
Chrysler Group LLC

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

The investment includes the construction of the new body shop as well as the installation of equipment and conveyors that will be some of the most advanced in the industry.

In December 2010, Chrysler Group announced that it would invest nearly $850 million in the construction of an all-new, state-of-the-art 425,000 square-foot paint shop. In addition, some of the $850 million will be invested in the local stamping facilities in Warren and Sterling Heights.

“Last year, Chrysler made the decision to continue operating the Sterling Heights Assembly Plant indefinitely, maintaining good manufacturing jobs in Michigan and securing the future for more than 1,200 employees. Today, the plant is thriving with 900 new employees and additional investment that recognizes the commitment and dedication of this highly skilled workforce toward building a successful Chrysler Group.”

-General Holiefield,
Vice President, UAW/Chrysler Department

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Since June 2009, Chrysler Group has invested nearly $3.5 billion in its U.S. facilities and has made significant progress toward building a successful enterprise, including:

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

About the Sterling Heights Assembly Plant

The Sterling Heights Assembly Plant was built in 1953 as a jet engine plant and was operated by the Army as the Michigan Ordinance Missile Plant with Chrysler serving as contractor building Redstone and Jupiter missiles. It was converted to an automobile plant in 1980 by Volkswagen and purchased by Chrysler Corporation in 1983.

Production of Chrysler LeBaron GTS and Dodge Lancer began in September 1984. Dodge Shadow and Plymouth Sundance production began in 1985, and Dodge Daytona production began in 1991. Through the end of the 1991 model year, the facility had produced nearly 1.3 million vehicles. Production of the 2001 Dodge Stratus and Chrysler Sebring sedans began in the fall of 2000, followed by the Chrysler Sebring Convertible. The all-new 2007 Chrysler Sebring Sedan launched in August 2006, followed by the all-new 2008 Dodge Avenger and 2008 Chrysler Sebring Convertible. The new 2011 Chrysler 200, featured in the award-winning Super Bowl spot with Eminem, and Dodge Avenger began production in December 2010. The Chrysler 200 Convertible launched in February 2011.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep®, Dodge, Ram, SRT, Fiat and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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