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One-off 2013 Chrysler 300S in matte “Turbine Bronze”

One-off 2013 Chrysler 300S in matte “Turbine Bronze”

Chrysler 300 Motown Edition and a one-off 300S in “Turbine Bronze” debut at Detroit auto show

  • Arriving this spring, the new limited-edition 2013 Chrysler 300 Motown pays tribute to the Motor City’s resurgence and determination through unique style and sounds from original Motown recording artists
  • Commemorating the 50th anniversary of the 1963 Chrysler Turbine, a one-off Chrysler 300S painted in matte “Turbine Bronze” pays homage to the brand’s Imported from Detroit roots and the legacy of Motor City’s ingenuity

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2012 Chrysler 300 Luxury Series

2012 Chrysler 300 Luxury Series

March 1, 2012 , Auburn Hills, Mich. – Just days after earning the National Highway Traffic Safety Administration’s (NHTSA) highest 5-star safety rating, the new 2012 Chrysler 300 flagship sedan is chalking up another accolade, Kelley Blue Book’s kbb.com “10 Best Family Cars of 2012” award. For the last five years, the expert editors at kbb.com have awarded the 10 Best Family Cars that cater to unique family specifications and situations.

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Today we bring you another edition of the Brandl Media Minute. This week we’re working with a 2012 Chrysler 300S.  LT the Media Manager gives you the rundown on the the Beats by Dre Audio System found in select Chrysler Group LLC vehicles.

The Beats by Dre Audio system features a 522 watt 12 channel Amplifier that powers 10 speakers, including an 8″ Dual Voice Coil Subwoofer.

Stay tuned as we will be doing more Brandl Media Minute Videos, explaining more of the great things these vehicles can do! If you have any questions about how to operate any of the features on your Chrysler Jeep Dodge Ram Vehicle, or have suggestions on other topics we should cover, send me an email at LT@BrandlMotors.com

Thanks to everyone that’s checked out the Brandl Media Minute Videos so far! Thanks again for checking out Chrysler Catchall!

Chrysler See It Through

Chrysler See It Through

  • TV and print campaign showcases Detroit and Chrysler’s resolve to ‘See It Through’ the rough times and celebrate a comeback
  • Award-winning, luxurious new Chrysler 300 embodies the spirit of hard work as the truest path to success
  • TV ad airs nationally Thanksgiving Day during Lions-Packers football game; features metropolitan Detroit neighborhoods and people
  • ‘Imported from Detroit’ message continues to resonate with people nationwide

November 21, 2011 , Auburn Hills, Mich. – Words written nearly 100 years ago by a Michigan poet laureate about never quitting or running from adversity are just as true today in capturing the resolve of the people of Detroit and Chrysler to overcome obstacles and prove their best days lie ahead.

Edgar A. Guest’s 1917 “See It Through” poem is featured in a new Chrysler 300 television spot and print ads launching Thanksgiving week. The 60-second television spot weaves the luxury, craftsmanship and best-in-class capabilities of the 2012 Chrysler 300 with the hard-working spirit and toughness of the people of Detroit. As the “See It Through” spot proclaims: the new Chrysler 300 is “more than just our flagship” vehicle, it exemplifies the comeback of Detroit and Chrysler.

The spot can be viewed on the Chrysler brand You Tube channel http://www.youtube.com/chrysler and Chrysler brand Facebook page http://www.facebook.com/Chrysler.

“This new ad is a humble thanksgiving nod to everyone who has believed in Chrysler’s resurgence. Year-over-year Chrysler brand sales were up 28 percent last month, the best October sales since 2007, and Chrysler 300 retail sales more than doubled. Chrysler has taken Guest’s words to heart, ‘seeing it through’ with sales growth and award-winning products like the best-in-class 31 mpg 2012 Chrysler 300. The 300 represents so much more than just our flagship vehicle.”

-Saad Chehab
President and CEO – Chrysler Brand
Chrysler Group LLC

The latest spot in Chrysler’s “Imported from Detroit” campaign opens with Muddy Waters singing “Mannish Boy.” As the song continues in the background, a voiceover recites Edgar Guest’s “See It Through” poem as a Chrysler 300 drives through Detroit-area neighborhoods past the people and faces proudly calling Detroit home, including Detroit Lions defensive lineman Ndamukong Suh standing in front of his Chrysler 300. It ends with “The New Chrysler 300. More Than Just Our Flagship” and an “Imported from Detroit” title card.

“The ‘Imported from Detroit’ message that hard work pays off has resonated nationwide,” said Chehab. “Ever since the ‘Born of Fire’ spot debuted in the 2011 Super Bowl, people everywhere tell us they are proud of what it represents. The campaign captures the spirit of the country in addition to the comeback of the Chrysler brand and Chrysler Group.”

Chrysler See It Through

Chrysler See It Through

See It Through poem excerpts:

When you’re up against a trouble,

Meet it squarely, face to face,

Lift your chin, and set your shoulders,

Plant your feet and take a brace,

When it’s vain to try to dodge it,

Do the best that you can do.

You may fail, but you may conquer –

See It Through!

Even hope may seem but futile,

When with troubles you’re beset,

But remember you are facing

Just what other men have met.

You may fail, but fall still fighting;

Don’t give up, whate’er you do’

Eyes front, head high to the finish.

See It Through!

The “See It Through” spot makes its network television debut Thanksgiving Day, Thursday, Nov. 24, during the nationally televised Detroit Lions vs. Green Bay Packers NFL football game on FOX.

The spot makes its digital debut Monday, Nov. 21, embedded in a Chrysler ad on the USAToday.com homepage. Website visitors can watch the commercial and learn more about the Chrysler 300.

Additional elements of the new Chrysler 300 campaign include a Wednesday, Nov. 23, USA Today newspaper cover wrap featuring Suh and his Chrysler 300, and a Friday, Nov. 25, two-page USA Today print spread featuring the “See It Through” poem, the 2012 Chrysler 300, and images of the Detroit neighborhoods and people in the TV spot.

The campaign was created in partnership with Wieden+Kennedy of Portland, Ore.

Chrysler See It Through

Chrysler See It Through

About Edgar A. Guest (1881 – 1959)

Edgar Allen Guest was an English-born American poet popular in the early 20th century and became known as the “People’s Poet.” His family moved to the United States in 1891 and settled in Detroit, Mich. Guest started his career as a copy boy at the Detroit Free Press and became a reporter three years later. He first covered the labor beat, then the waterfront and police beats. The paper published his first poem in 1898. For the next 40 years, Guest’s optimistic poems were syndicated throughout America in nearly 300 newspapers and they have been collected in more than 20 books. He hosted a popular Detroit radio show from 1931 – 1942 and, in 1951, a NBC television series, Guest in Your Home. He was named Poet Laureate of Michigan and remains the only poet to have been awarded this title. Guest died in Detroit in 1959.

About the 2012 Chrysler 300

Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and delivers up to 31 best-in-class highway mpg. And with the most advanced all-wheel-drive system in the E-segment, the all-new Chrysler 300 V-6 AWD models deliver best-in-class city and highway fuel economy (18/27) and even more year-round grand-touring performance.

With more standard equipment than its direct standard full-size segment competitors, the 2012 Chrysler 300 is well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 horsepower, world-class ride and refinement, and the segment’s largest touchscreen infotainment system — Uconnect® Touch — all at an extraordinary value.

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features –including the studio quality sound experience of Beats by Dr. Dre technology.

Chrysler See It Through

Chrysler See It Through

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Luxury Series takes the Chrysler 300C model further, integrating ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI V-8 engine with Fuel Saver Technology.

The vehicle is available with more than 70 safety and security features and was named a Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). The Chrysler brand was named the ‘Most Ideal Popular Brand’ in AutoPacific’s 2011 Ideal Vehicle Awards based on owners’ ratings of their 2011 cars and trucks.

The 2012 Chrysler 300 sedan has a U.S. Manufacturer’s Suggested Retail Price of $27,995 (including $825 destination charge).

You can check out the commercial above. As always click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Dodge Challenger SRT8 ACR

Dodge Challenger SRT8 ACR

Ram, Dodge, Chrysler, Jeep®, SRT and Fiat Brand Vehicles Get Mopar® Treatment

  • Company’s 28,400-sq.-ft. exhibit to showcase more than 30 “Moparized” Chrysler Group vehicles and more than 500 Mopar accessories
  • Sketches of image vehicles released

October 25, 2011 , Auburn Hills, Mich. – Chrysler Group LLC will have a major presence at next week’s 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.

This year, the 28,400-square-foot exhibit will include more than 30 Mopar®-modified vehicles from the company’s Ram, Dodge, Chrysler, Jeep®, SRT and Fiat brands. More than 500 Mopar accessories will be showcased in the exhibit.

“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer. At Mopar, we believe in giving our customers a lot of choices when they go to personalize their vehicles. And that is why we offer extreme personalization for every single car in our showrooms. In addition to head-turning image vehicles at the SEMA show, we also will introduce new must-see product and technology.”

-Pietro Gorlier, President and CEO of Mopar,
Chrysler Group LLC’s service parts and customer-care brand

Mopar image vehicles that will be on display at SEMA include:

Chrysler 300 SF6

Inspired by Chrysler 300 “Spring Festival” owners who participate in the Southern California owners’ gathering, the Mopar Underground Team designed the Chrysler 300 SF6 image vehicle with discrete styling and Mopar performance parts and accessories for the sixth-annual event.

Enhancing the “born-with-attitude” look of the Chrysler 300, the 300 SF6 is bolted with hardcore enthusiast hardware. Staggered 22-inch-by-9.5-inch and 22 inch-by-10.5-inch Savini Mono Di Forza SM3 aluminum wheels are wrapped with 265/35 R22 (front) and 295/30 R22 (rear) performance tires. For improved cornering and braking, this 300S model features a custom Mopar/KW coil-over-spring kit, front and rear strut-tower braces and larger SRT8® performance brakes.

A Mopar cold-air intake, custom Mopar long-tube headers, and Mopar/Corsa custom exhaust system combine to deliver even more performance from the legendary 5.7-liter HEMI® V-8 engine. The Chrysler 300S model’s black-accented headlamps and monotone Tungsten Metallic look provide a ready-for-the-streets appearance, while unique body-color grille, front-chin and trunk spoilers provide an even more aggressive touch. Topping off the unique look is a gloss black painted roof that accentuates the clean lines of the Chrysler flagship sedan.

The interior of the Chrysler 300 SF6 exudes an athletic-luxury theme with Mopar/Katzkin performance seats trimmed in black with black/blue perforated leather and Mopar blue accent stitching.

The use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door-panel elements provide a uniquely lacquered and highly detailed appearance.

The Mopar audio by Kicker system in the Chrysler 300 SF6 features a dual 10-inch subwoofer enclosure mounted in the trunk; two, two-way speakers with domed tweeters mounted on the rear deck; 6-inch-by-9-inch midbass speakers mounted in each front door; and two 3.5-inch, two-way speakers with domed tweeters mounted in the left and right corners of the instrument panel.

Mopar performance parts and accessories on the Chrysler 300 SF6 include: (Item & Part number)

  • Front strut-tower braces- P5155950
  • Strut-tower brace caps- P5155763
  • Rear strut-tower braces- P5155951
  • Rear strut-tower brace close out panels- 68145039AA
  • Cold-air intake- 77070044
  • Illuminated door-sill guards- 82212284
  • Kicker audio system- 77KPK316

Dodge Challenger SRT8 ACR

For the 2011 SEMA show, the Chrysler Group’s Mopar Underground team created a Challenger image vehicle with some cool ties to modern history. Influenced by the success of the Mopar Drag Pak Challenger and more recently, the Dodge Viper SRT10® ACR resetting the production car lap record at the Nürburgring Nordschleife track in Germany, Mopar Underground created the Dodge Challenger ACR based on the stellar Challenger SRT8 392. Some of Dodge’s and SRT’s best handling vehicles of all-time come with the ACR acronym attached to them, and the Challenger ACR is no different. The Challenger ACR is a no-frills homage to the original option-delete cars of the 1960s and 70s.

Equipped with Mopar parts, such as a coil-over suspension, front-and rear-strut tower braces, short-throw shifter, front splitter, cat-back exhaust, custom exhaust headers and a set of Goodyear F1 Supercar performance tires, the Challenger ACR is an animal that has as much bark as its cornering bite. Performance enhancements in the interior include carbon fiber door panels, front race bucket seats with openings for a racing harness and the rear seat is removed and replaced by a roll bar and fire extinguisher. An SRT three-spoke flat-bottom steering wheel, SRT gauge cluster, custom bright pedal kit, Mopar Drag Pack center stack and a carbon fiber center console finish off the interior modifications.

The exterior has design cues similar to those found on the Viper SRT10 ACR, including a white body, charcoal painted roof, carbon fiber hood, rear deck lid, rear spoiler and tail lamp surround and an offset flame red stripe that runs the length of the car. Red painted mirror caps and brake calipers, unique black painted five-spoke 20-inch alloy wheels and red “ACR” fender badging finish off the exterior design details. The white and red theme carries over to the interior with white accents on the carbon fiber door panels, red armrest bars with white foam padding, red door latch release tethers, red painted roll bars and red accents on the carbon fiber racing seats covered in black Katzkin leather.

Mopar performance parts and accessories on the Dodge Challenger ACR include: (Item & Part number)

  • Coil-over suspension- P5155942
  • Front-strut tower brace- P5155950
  • Front-strut tower brace caps- P5155763
  • Rear-strut tower brace- P5155751
  • Rear-strut tower brace close out panels- 68095921AA
  • Short-throw shifter- P5155458
  • Cat-back exhaust- P5155957
  • Front-strut tower brace- P5155950
  • Drag Pack center stack- P5155250
  • I/P and shift bezel kit- carbon weave design- 82211876
  • Door sill entry guards- 82211234
  • Mopar fuel door- 82212406
Dodge Durango Tow Hook

Dodge Durango Tow Hook

Dodge Durango Tow Hook

Dodge will be turning heads at this year’s SEMA show with a special Dodge Durango Tow Hook image vehicle designed by Mopar Underground. The Tow Hook infuses a healthy dose of eye-catching style to the already-sporty Durango design. The vibrant four-coat orange and satin-black color scheme is executed both inside and out to make this Durango one of the most unique and exciting vehicles at the show.

The exterior features a muscle-car inspired four-coat orange paint scheme, with satin-black roof, fascia accents and hood graphics, along with blacked-out lighting and twin-spoke 22-inch-by- 9.5-inch forged Superalloy wheels wrapped in Pirelli tires. A custom mandrel bent exhaust system featuring Corsa components increases performance and belts out an unforgettable tone. To finish off the exterior, the Dodge Durango Tow Hook wears a piano black split-crosshair grille and has a 25 mm reduced ride-height for a more aggressive stance.

Tow Hook’s interior features carry over the theme from the exterior and uses high-quality Mopar components, such as Durango logo door sill guards, aluminum pedal kit and premium carpeted floor mats to add a strong sense of sport to the cabin. The black, perforated Mopar Katzkin leather seats feature orange leather trim on the tops of the seat bolsters and are decorated with orange stitching and piping. Perforated Barracuda suede covers the seat inserts, while smooth suede bolsters with orange accent stitching and piping make the seats pop. Orange leather trim, stitching and piping is found on the center front armrest as well. The door panels also feature orange stitching and silver metal brush trim that is shared on the dash just above the glove box. Finishing off the interior modifications are an SRT steering wheel, black chrome trim around the vents, and piano-white trimmed radio/HVAC and center console bezels.

Mopar performance parts and accessories on the Dodge Durango Tow Hook include: (Item & Part Number)

  • Durango logo door sill guards- 82212281
  • Pedal kit- 82212055
  • Premium carpet mats- 82212326AB
Fiat 500 Titanium

Fiat 500 Titanium

Fiat 500 Titanium

Created for the performance enthusiast who wants a discretely “tuned” Fiat 500, the Mopar® Underground Team designed the Fiat 500 Titanium image vehicle with even more aggressive styling and premium sport-luxury details.

Below its Matte Titanium ‘whiskers and logo’ face, an aggressively sculpted front fascia is more pronounced and features large honeycomb grilles for maximum engine cooling. A satin black fascia insert with integrated LED fog lamps delivers a technical look. Above, circular projector headlamps are finished in gloss black to match the Fiat 500 Titanium’s exterior paint. From the side, 16 –inch-by- 6.5-inch Matte Titanium wheels feature a two-piece design. Custom Mopar lowering springs provide a lowered ride height and Matte Titanium front-and rear-brake calipers with larger rotors deliver improved stopping performance. Aggressively styled side skirts provide a more vertical profile and highlight the iconic curves of this performance Cinquecento. Matte Titanium exterior door handles and mirror caps add contrast to the deep-tinted glass. A large liftgate spoiler adds down force for improved stability at higher speeds, while a more aggressively styled rear fascia features a diffuser insert for improved aerodynamics. Additional exterior details on the Fiat 500 Titanium model include a Matte Titanium license plate brow and center-mounted trapezoidal exhaust tip. And to make sure the Fiat 500 Titanium delivers improved power, a Mopar cold-air intake and Mopar cat-back exhaust have been installed.

Inside, the Fiat 500 Titanium continues the athletic look with a black environment highlighted by Titanium Metallic accents. High-performance front seats are designed to be lightweight, and feature massive side bolsters and a racing-harness pass through for at-the-limit driving. Both front and rear seats are wrapped in smooth black leather and accented with Titanium Metallic vinyl seat centers. For added detail, all four seating positions feature a black leather center stripe with Metallic Gray accent stitching for a precise look. Titanium Metallic vinyl door bolsters feature accent stitching and pair with the Matte Titanium instrument panel and gauge cluster brow. Black floor mats with Titanium Metallic “500” logo and edge binding complete the look.

Mopar performance parts and accessories on the Fiat 500 Titanium include: (Item & Part Number)

  • Cold-air intake- 77070046
  • Strut-tower brace- P5155954
  • Cat-back exhaust- P5155986
  • Lowering spring kit- TBD

Fiat 500 Carbon

Adding even more style to the new 2012 Fiat 500 Sport, the Mopar® Underground Team designed the Fiat 500 Carbon image vehicle with Anodized Azzurro (blue) paint and unique blackened exterior and interior appointments – all designed to amplify the hatchback’s athletic Italian styling, craftsmanship, and nimble handling.

Enhancing the Fiat 500 Sport front fascia, the 500 Carbon integrates satin carbon fiber fog-lamp bezels and chin spoiler. For a more aggressive appearance, its signature ‘whiskers and logo’ face and circular projector headlamps are lacquered in Dark Hyper Black. Larger 17 –inch-by- 7-inch Dark Hyper Black aluminum wheels with wider 205/40 R 17 performance tires and exterior door handles are paired with satin carbon fiber mirror caps and tinted glass on the side profile. For greater cornering and performance, custom Mopar lowering springs, strut-tower brace and cold-air intake have been installed.

A more aggressive satin carbon fiber liftgate spoiler improves the Fiat 500 Carbon’s aerodynamic efficiency while adding down force for improved handling. Below, a powder-coated carbon fiber exhaust tip with Mopar cat-back exhaust provides an aggressive sound. Satin carbon fiber rear fascia bezels and valance provide additional detail, while a Dark Hyper Black license plate brow and tail lamp bezels continue the Fiat 500 Carbon’s serious look.

The interior of the Fiat 500 Carbon continues the blacked-out look and is highlighted by Anodized Azzurro accents. For a contemporary look, black leather sport seats feature embossed fabric with a textured geometric pattern in the seat centers. Azzurro accent piping on the seats, accent stitching on the sport-steering wheel and binding on the floor mats are color-matched to the Anodized Azzurro instrument panel bezel. Black chrome replaces traditional chrome on the Fiat 500 Carbon’s interior accents, while a carbon fiber instrument panel accents and shift knob provide added detail.

Mopar performance parts and accessories on the Fiat 500 Carbon include: (Item & Part Number)

  • Cold-air intake- 77070046
  • Strut-tower brace- P5155954
  • Cat-back exhaust- P5155986

Ram 392 Quick Silver

Ram 392 Quick Silver

Ram 392 Quick Silver

The Ram 392 Quick Silver began life as a 2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the SRT lineup was dropped in and mated to the R/T’s 4.10 gear set and a high-stall converter. For additional performance, the Ram 392 is equipped with a cold-air intake kit and headers featuring an electronic exhaust cutout for maximum power and sound at the track.

For normal driving, a cat-back dual exhaust system intensifies the HEMI rumble. To improve braking performance, discs and calipers are replaced with a Brembo big brake kit, featuring 15-inch vented rotors and bright silver six-piston calipers in the front and rear. With the exception of a gloss black roof, the body is finished in a three-stage bright silver while the wheels, grille inserts, mirrors and select interior trim components are coated in anodized red paint.

A Mopar Underground, reverse deep-cowl aluminum hood design with functional heat extractors is inspired by the new Dodge Charger SRT8 and smoked lenses cover all exterior lighting. The Ram 392 Quick Silver is lowered 2 inches with the help of a custom suspension kit. The “slammed” look is made more evident by a Mopar body kit, consisting of sill and box pieces, finished up with a chin spoiler.

Mopar Underground added their 22-inch wheels wrapped in 275/45R22 tires up front and 305/40R22 tires in the rear. A Mopar hard tonneau cover with a unique integrated spoiler redirects the air for additional down force at high speeds and Mopar’s Bed Rug protects the paint. The interior features high-bolster SRT seats covered in Katzkin leather with red stitching and accents to match the steering wheel, instrument panel and Laramie Longhorn inspired leather shift knob, door panels and center console trim.

A set of Mopar Pedals and door sills are installed giving the interior an additional splash of functional aesthetics. Music is blasted through Kicker speakers, including tweeters in the instrument panel, mids in the doors and in the back, and woofers in the doors leaving plenty of room for gear behind the seats. Simply put, the Ram 392 Quick Silver is designed to be a truck that would appropriately share a garage with a Dodge Viper.

Mopar performance parts and accessories on the Ram 392 Quick Silver include: (Item & Part Number)

  • Tonneau cover- 82212215
  • Body kit- 82211365
  • Bed rug- 82209888
  • Door-sill guards- 82212427
  • Katzkin leather seating- LTHROCS1DU
  • Premium carpet floor mats- 82211003
  • Pedal kit- 82212138

Mopar-First Features

Mopar has introduced numerous industry-first features including:

Camper trailers: first to introduce off-road camper trailers

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers

• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format

• Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters

2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot

• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep, Dodge, Ram and SRT vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge, Ram and SRT vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks for checking out Chrysler Catchall!

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

September 19, 2011 , Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents. The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16 on national and cable networks. (Scroll down to check out the commercial below.)

“The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary value without compromising size or amenities. The combination of our award-winning V-6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.”

-Saad Chehab
President and CEO – Chrysler Brand
Chrysler Group LLC

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and offers class-leading fuel efficiency with respect to:

  • Best-in-class highway fuel economy (31 highway mpg)
  • Best-in-class V-6 AWD fuel economy (18 city and 27 highway mpg)
  • Best-in-class combined fuel economy (23 with RWD, 21 with AWD)
  • Unsurpassed city fuel economy (19 city mpg RWD, 18 mpg AWD)
  • Overall unsurpassed fuel economy in its class (19 city and 31 highway mpg with RWD

Delivering up to a 17 percent fuel economy improvement compared with the previous generation six-cylinder Chrysler 300 AWD models, the new 2012 Chrysler 300 Limited and 300S (V-6) AWD models combine the new eight-speed automatic transmission, fuel-efficient 3.6-liter Pentastar V-6 engine and the segment’s most advanced all-wheel drive system for maximum all-weather traction and efficiency.

“The new commercial continues our ‘Imported from Detroit’ theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” said Chehab.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

The new spot was filmed in Detroit and its neighboring cities including Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Mich. The commercial features local attractions including American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright’s Affleck House and Lafayette Coney Island.

Chrysler brand’s advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. The campaign is supported by broadcast and digital media placement. The 60-second as well as a 30-second version of the commercial can be viewed on the Chrysler brand Facebook page and on the Chrysler brand YouTube channel.

Advertising efforts from the Chrysler brand has resulted in a number of awards this summer. Most recently, the Academy of Television Arts & Sciences awarded the Chrysler brand‘s “Born of Fire” commercial with a Creative Arts Emmy award. Born of Fire was also honored with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

About the 2012 Chrysler 300

Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and delivers up to 31 best-in-class highway mpg. And with the most advanced all-wheel-drive system in the E-segment, the all-new Chrysler 300 V-6 AWD models deliver best-in-class city and highway fuel economy (18/27) and even more year-round grand-touring performance.

With more standard equipment than its direct standard full-size segment competitors, the 2012 Chrysler 300 is well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 horsepower, world-class ride and refinement, and the segment’s largest touchscreen infotainment system — Uconnect® Touch — all at an extraordinary value.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features –including the studio quality sound experience of Beats by Dr. Dre technology.

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Luxury Series takes the Chrysler 300C model further, integrating ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI V-8 engine with Fuel Saver Technology.

The Chrysler 300 is available with more than 70 safety and security features and was named a Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). The Chrysler brand was named the ‘Most Ideal Popular Brand’ in AutoPacific’s 2011 Ideal Vehicle Awards based on owners’ ratings of their 2011 cars and trucks.

The 2012 Chrysler 300 sedan has a U.S. Manufacturer’s Suggested Retail Price of $27,995 (including $825 destination charge).

You can check out the new ‘Imported from Detroit’ TV Spot for the 2012 Chrysler 300 below. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Dodge Journey with Uconnect 8.4

2011 Dodge Journey with Uconnect 8.4

Today we bring you another edition of the Brandl Media Minute. Follow along with yours truly as I break down how to use the SD card slot in your new  Uconnect 8.4 equipped Chrylser Group LLC vehicle. I’ll also show you how to use the USB slot to play music from your Jump Drive, iPod, MP3 player, memory card reader, or other USB device.

Stay tuned because we will be doing more Brandl Media Minute Videos explaining more of the great things these radios and vehicles can do! If you have any questions about how to operate your Keyless Enter and Go Passive Entry system, as well as your Uconnect or Media Center radio, or have suggestions on other topics we should cover, send me an email at LT@BrandlMotors.com

Uconnect 8.4 in the 2011 Chrysler 300

Uconnect 8.4 in the 2011 Chrysler 300

The Uconnect 8.4 Touch Radio comes equipped in many different Chrysler Group Vehicles, including but not limited to, the 2011 Chrysler 300, Dodge Journey, and Dodge Charger. Thanks again for checking out Chrysler Catchall!

Take a look behind the scenes of  Chrysler Group‘s early and extensive testing and validation process for ease of use of the new UConnect advanced hands-free communication system. The system is currently in the Dodge Journey, Charger and the Chrysler 300. It offers users the opportunity to use their mobile devices wirelessly via bluetooth to make phone calls, stream music, and a host of other great features. Certain radios also offer navigation, as well as being able to control the climate inside of the vehicle! Check out the video above to see some of the extensive research and development that went into making the Uconnect radio system so user friendly.

2011 Dodge Journey with Uconnect 8.4

2011 Dodge Journey with Uconnect 8.4

Also, Brandl Motors has introduced a new video series called the “Brandl Media Minute” starring yours truly. We will be going through the finer points of how to operate some of the advanced systems found on today’s Chrysler Dodge Jeep Ram vehicles. The first episode covers how to pair your bluetooth enabled phone with your Uconnect 8.4 Radio found in the 2011 Dodge Journey, Charger, and Chrysler 300. Check out the video below and let us know what you think!

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

June 5, 2011 8:01 PM-Sunday night, during the NBA Championship, Dr. Dre appeared in the commercial for the Beats™ by Dr. Dre™ sound system featured in the all-new 2012 Chrysler 300S.

In the Chrysler 300 commercial, “Good Things,” Dr. Dre is seen driving through the streets of Los Angeles in a Beats by Dr. Dre equipped 2012 Chrysler 300. As a voice over explains that “good things” don’t necessarily come to those who wait, but instead to those who work to make it happen.

As he drives through the streets, people respond to the music pouring out of his car. Eventually Dr. Dre reaches his destination, a hip-hop club, where he exits the vehicle and delivers a line reminiscent of the one delivered in the Chrysler brand Super Bowl commercial, “Born of Fire,” but, this time, for a different audience, “This is L.A. and this is what we do.”

As a prolific and acclaimed artist, producer, label head and entrepreneur, Dr. Dre has revolutionized music throughout his career. His work as an artist includes some of the most influential and essential music in hip hop. He is also considered to be one of the greatest music producers of the past quarter century and has also discovered and nurtured incredible talent (Eminem, Snoop Dogg).

Currently, he is working to improve the quality of sound with his most recent venture, Beats by Dr. Dre, while he also finishes his long-awaited and much anticipated final solo album, Detox.

Screen Shot from the "Good Things" Ad Spot

Screen Shot from the "Good Things" Ad Spot

Behind the world’s first integration of Beats by Dr. Dre audio technology, the 2012 Chrysler 300S features a high-performance 10-speaker Beats Audio system:

  • It delivers the mid- to high-range needed for studio-quality sound with three 3.5-inch speakers located in the instrument panel and two 3.5-inch speakers located in the rear doors.
  • Two 6-inch x 9-inch front-door woofers provide bass
  • Two 6-inch x 9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide full-range audio

Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. and launched the first week of May. All of the Chrysler 300 advertising can be viewed on the Chrysler brand Facebook Page at and on the Chrysler brand You Tube Channel.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for Checking out Chrysler Catchall!

 

Screen Shot of CompareChrysler.com

Screen Shot of CompareChrysler.com

May 19, 2011 12:23 PM- Chrysler Brand definitely made an in-your-face statement during Super Bowl XLV with its two-minute, Imported From Detroit TV commercial, featuring Detroit native, Eminem.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

Chrysler Brand is not backing off from that approach by daring you to CompareChrysler.com.

“The new website is designed for consumers who are considering Chrysler Brand vehicles for the first time, or for the first time in a long time. The site offers third-party reviews and comments, and directly compares our lineup to competitors.”

-Tim Kuniskis.
Head of Chrysler Brand

2011 Chrysler 300 BM at Brandl Motors

2011 Chrysler 300 at Brandl Motors

The new website gives visitors the opportunity to:

  • See how other customers who have never owned or considered a Chrysler Brand vehicle react to the new 2011 models
  • See professional drivers’ impressions of how Chrysler Brand cars and minivans handle vs competitive products in real driving situations
  • Compare key features of Chrysler models vs competitors
  • See for themselves the value proposition Chrysler offers with its higher level of standard content vs competitors
  • Review articles and quotes from third-party journalists on the new 2011 models
2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

It looks like Chrysler is continuing it’s path towards providing an excellent experience for their customers. Be sure to check out CompareChrysler.com today to see  all of your favorite Chrysler Dodge Jeep Ram Vehicles! I’ve also included a quick little ad spot from the 2011 Chrysler 200 below. To see more images of Chrysler Dodge Jeep Ram Vehicles, click on any of the pictures in the post. Thanks again for checking out Chrysler Catchall!

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