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Ram’s 2-millionth Cummins engine to go on display.

Ram’s 2-millionth Cummins engine to go on display.

  • Milestone engine destined for display
  • RamCummins partnership spans four decades
  • Capability of current High-Output Cummins engine more than double that of original offering

December 10, 2012 , Auburn Hills, Mich. – Cummins Inc. has produced its 2-millionth Diesel engine for Ram Trucks, highlighting the latest milestone in a storied partnership that spans four decades.

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The Ram Truck brand captures the beauty of Texas in retro-inspired print ads placed in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide

The Ram Truck brand captures the beauty of Texas in retro-inspired print ads placed in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide

  • Ram Trucks return as ‘Official Automotive Sponsor’ of guide
  • Illustrative images reminiscent of nostalgic national park posters

August 14, 2012 , Auburn Hills, Mich. – Illustrative posters created in the 1930s and ’40s to stir the public’s imagination for travel and adventure are the inspiration for a new series of print advertisements for 2013 Ram pickup trucks.

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2012 Ram 1500 Laramie Limited

2012 Ram 1500 Laramie Limited

January 26, 2012 , Auburn Hills – For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited. Read the rest of this entry »

Mossy Oak Graphics

Mossy Oak Graphics

January 19, 2012 , Auburn Hills, Mich. – In 2011, the Ram Truck brand introduced the Ram 1500 Mossy Oak® Edition. Building on a successful relationship with Mossy Oak Graphics, a new camouflage exterior vinyl wrap and new camouflage seat covers are now available through Mopar to customize Ram Trucks. Read the rest of this entry »

Today we bring you another edition of the Brandl Media Minute. This week we’re working with a HEMI powered 2012 Ram 1500 Laramie Long Horn.  LT the Media Manager gives you the rundown on the some of the great features of the 2012 Ram 1500 Laramie Long Horn that help keep you warm in the winter (as well as cool in the summer!). From the Heated and Cooled Seats, to the Heated Steering Wheel, this Ram does it all! Read the rest of this entry »

The New 68RFE Six-Speed Automatic

The New 68RFE Six-Speed Automatic

RamZone.com – Just remember power and torque is nothing if your transmission is not up to the task of delivering it to the wheels. With the new 68RFE six-speed automatic it’s a perfect match of brawn and efficiency!

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Today we bring you another edition of the Brandl Media Minute. This week we’re working with a 2012 Ram 3500 Laramie with the 6.7L Cummins Turbo Diesel.  Follow along with yours truly as I show you the integrated 115V Power Inverter that provides you with a wall like outlet right in the truck. You can now plug in and charge batteries of all kinds, including cameras, laptops, cell phones, and any other light duty power needs.

You can find this awesome feature across all four American Chrysler Group Brands, though not in all trim levels and models. You will find it in Chrysler Town and Country‘s, Dodge Durango‘s, Jeep Grand Cherokee‘s, and select Ram Trucks.

Stay tuned as we will be doing more Brandl Media Minute Videos, explaining more of the great things these vehicles can do! If you have any questions about how to operate any of the features on your Chrysler Jeep Dodge Ram Vehicle, or have suggestions on other topics we should cover, send me an email at LT@BrandlMotors.com

As always, click on any of the images in the post to see more photos of Chrysler Jeep Dodge Ram Vehicles. Thanks again for checking out Chrysler Catchall!

New for 2012-  The 60-inch RamBox

New for 2012- The 60-inch RamBox

  • Ram expands innovative RamBox® system to accommodate 6-foot-4-inch bed lengths
  • RamBox now available in all trim levels and Ram HD models

September 29, 2011 , Dallas – The Ram Truck brand has developed a new version of the unique RamBox® cargo management system to fit Ram pickup trucks with 6-foot-4-inch bed lengths. The addition of a 6-foot-4-inch RamBox model dramatically expands the feature’s availability to include the majority of Ram truck models.

Now, in addition to the 5-foot-7-inch RamBox, which was previously available only on Ram 1500 Crew Cab models, buyers can opt for RamBox on Ram pickups with 6-foot-4-inch bed lengths, including Ram 1500 regular cab and Quad Cab® models and Ram 2500 and 3500 (single rear wheel) Crew Cab and Mega Cab models.

Ram also will offer the RamBox option on the ST price class, making the feature available on all trim levels.

“The 6-foot-4-inch RamBox is the definition of ‘more of a good thing. We have dramatically expanded RamBox availability and given it an outstanding price. Having convenient, secure storage for your gear – whether it’s worksite tools, sporting equipment or a few cases of refreshments for the team – makes RamBox one of the greatest innovations that you’ll find on a pickup truck.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

2012 Ram 2500HD with 6-foot-4-inch RamBox

2012 Ram 2500HD with 6-foot-4-inch RamBox

Today’s announcement means that the RamBox option is now available on more than 80 percent of all Ram pickups.

The new RamBox trucks with 6-foot-4-inch bed measures 60 inches in length versus 50.5 inches for the 5-foot-7-inch model – an increase of 18 percent. Interior volume grows proportionately, from 7.3 cubic feet to 8.6 cubic feet.

With the added length and volume, the new RamBox can hold long-handled shovels, one-piece fishing rods and up to 140 beverage cans.

For 2012, buyers will find that RamBox pricing has not increased. In fact, Ram has reduced the price of both 6-foot-4-inch and 5-foot-7-inch RamBoxes by 32 percent to an attractive $1,295.

About RamBox

RamBox provides secure storage options for tradesmen, craftsmen, sportsmen, athletes and outdoorsmen. RamBox can store golf clubs, fishing rods, sports gear, tool boxes and more.

RamBox is a segment-exclusive cargo management system that includes three key elements:

  • Two weatherproof, lockable, drainable, lighted storage bins that run the length of the pickup bed and are as wide as the wheel well, creating a total of 8.6 cubic feet of space. The side bins are large enough to hold items including: a set of golf clubs, helmets, toolboxes, kayak paddles, fishing rods, chainsaws or beverage cans and ice. RamBox side bins create storage along each side of the pickup bed space previously left untouched due to wheel-well intrusion. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container. Lids include swing hinges with intermediate and full-open positions that lift the lid 90 degrees perpendicular to each side.
  • An adjustable bed divider/extender that fits on the lowered tailgate and adds 2 feet of additional length to secure longer loads. The bed divider creates individual compartments in the pickup bed to separate payload equipment such as tools or equipment. It can be conveniently stowed in the front of the bed when not in use;
  • And a cargo rail system with sliding, adjustable cleats for infinitely adjustable tie-down versatility.
2012 Ram Power Wagon with 6-foot-4-inch RamBox

2012 Ram Power Wagon with 6-foot-4-inch RamBox

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

2012 Ram 2500HD with 6-foot-4-inch RamBox

2012 Ram 2500HD with 6-foot-4-inch RamBox

Check out the video below for a walk around on one of the new 6.7L Cummins Turbo Diesel powered 2012 Ram 3500 Outdoorsman, Featuring the new longer RamBox at around 2:51. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

  •  Most comprehensive campaign to date runs in 15 top Hispanic markets
  • ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
  • Bi-lingual Ram Truck owners provide real life testimonials
  • Ads created in Spanish and English available for media download at www.media.chrysler.com.

September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything. Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas).

“Because Arturo and Ascension are actual Ram owners, they deliver genuine and authentic dialog emphasizing important Hispanic values such as dedication and respect. Artistically filming them in their real work environments emotionally connects with consumers while providing compelling benefits and features unique to Ram.”

-Olivier Francois
Chief Marketing Officer and Brand Marketing Communications
Chrysler Group LLC

Large pickup trucks are one of the top selling segments among Latinos and the Ram 1500 and Ram 2500 are among the best performing Chrysler Group nameplates with Hispanic consumers.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign launches with a mix of brand- and product-focused 30-second TV spots, 60-second radio ads, and print ads. The ads will be placed on Hispanic television networks and stations, such as Telemundo and Univision; in national Hispanic magazines including Hispanic Business, ESPN La Revista and Automundo; and in Spanish language local newspapers and radio stations in 15 markets including Albuquerque, Miami, Phoenix, New York, Los Angeles, Denver and nine Texas communities. The ads will also run on in-language websites.

The Ram Truck brand’s ongoing commitment to the Latino market extends beyond the new advertising campaign. A Spanish-language brand website, http://es.ramtrucks.com, launched September 2 and Ram is partnering with Yahoo! En Espanol to launch a first-ever Mexican regional music channel later this year.

The campaign was created by the Dallas-based Richards/Lerma agency, the Hispanic marketing arm of the Ram brand’s agency-of-record, The Richards Group.

It was filmed in Texas.

Campaign ads are available for media download at http://www.media.chrysler.com.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

Television Spots – Ram Truck Light Duty

Work Horse – focuses on Arturo Barcelo at work and his commitment and mutual respect for his team. The spot also showcases the Ram truck’s durability, as illustrated by the suspension and dependability.

Well Done – emphasizes Barcelo’s hard work and focus on doing things right; his truck is a testimony to his ability to make the right choices and decisions for his business and team. His trust in Ram and the principles for hard work have helped be successful in his career.

Office –highlights the spacious, luxurious and refined interior of the Ram truck which gives Barcelo credibility with his clients.

Mileage (Spanish and English) – highlights the Ram 1500’s cost and fuel efficiency, saving Barcelo time and money that, in turn, make him more competitive for his clients.

Television Spots – Ram Truck Light Duty

Honesty (Spanish and English) – features the testimonial of Ascension Banuelos while showing the use of his Ram truck at work. The spot talks about how honesty and respect will open doors for any opportunity, values that parallel those of the Ram brand.

Radio and Print

Two radio spots and three print ads focus on various Ram truck features and product benefits including available 5.7-liter HEMI® V-8 engine, 20 miles per gallon fuel economy, class-exclusive multi-link suspension, elegant and spacious interior, and five-year, 100,000-mile powertrain limited warranty.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram 3500 Heavy Duty High Output Cummins Turbo Diesel

2011 Ram 3500 Heavy Duty High Output Cummins Turbo Diesel

September 22, 2011 , Auburn Hills, Mich. – IntelliChoice and AutoPacific announced their 6th annual Motorist Choice Awards, naming the 2011 Ram Heavy Duty in the Popular Active Lifestyle Category.

“Twice in a row is quite an honor for Ram. We’re proud to say that Ram Heavy Duty pickups continue to earn the industry’s top awards, propelled in large part by the quality and refinements learned from the Ram 1500. Ram Trucks benefit from innovative features and reliability that are benchmarks for their segments.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

IntelliChoice and AutoPacific’s Motorist Choice Awards are an industry benchmark for measuring the compelling combination of high consumer satisfaction and lower than expected ownership costs over time. Each year, AutoPacific performs the broadest and most widely followed owner satisfaction survey in the U.S. with a record of over 72,000 responses in 2011. This study solicits consumer feedback on a recently purchased 2011 vehicle using 48 key attributes covering the entire ownership experience.

2011 Ram 3500 Heavy Duty High Output Cummins Turbo Diesel

2011 Ram 3500 Heavy Duty High Output Cummins Turbo Diesel

Ram Heavy Duty

The 2011 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.

Ram Heavy Duty is available in eight distinct trim levels – ST, SLT, Outdoorsman, Lone Star, Big Horn, Power Wagon, Laramie and Laramie Longhorn. Additionally, three cab styles (regular cab, crew cab and Mega Cab) and two cargo-box sizes (6 feet 4 inches and 8 feet), single-and dual-rear-wheel configurations.

Ram Heavy Duty also delivers the performance and amenities customers demand. The 2011 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.

Suspension tuning and C-pillar hydro mounts improve damping through the frame-bending mode frequency in order to better manage shake and after-shake response. The result is reduced shake, which means an improved ride for the customer.

Powertrain choices include the legendary 6.7-liter Cummins Turbo Diesel engine, which produces 350 horsepower at 3,000 rpm and up to 800 lb.-ft. of torque at only 1,600 rpm.

The most durable and reliable engine in its class, the 6.7-liter Cummins Turbo Diesel features a best-in-class powertrain warranty at 5 years/100,000 miles. It also has major-overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage versus the competition.

The Cummins 6.7-liter Turbo Diesel engine uses a Diesel Particulate Filter (DPF) to virtually eliminate particulate matter emissions and an adsorber catalyst to reduce oxides of nitrogen (NOx) by as much as 90 percent, in order to meet stringent diesel emissions requirements.

Ram Heavy Duty is the only ¾ and one-ton pickup truck to offer a lower cost, lower maintenance alternative to Diesel Emission Fluid (DEF) injection systems to be used by competitors. It’s also the only truck in the segment to offer a manual transmission.

2011 Ram 3500 Dually Laramie

2011 Ram 3500 Dually Laramie

The 2011 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N•m) at 4,000 rpm. The 5.7-liter HEMI was redesigned for 2009, with several new and improved technologies including Variable-valve Timing (VVT), increased compression ratio, active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency and reduced-restriction exhaust and induction systems.

The 2011 Ram 2500 and 3500 pickups offer a standard exhaust brake (diesel-equipped models only). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades. Large front (360 mm) and rear (358 mm) brakes with integrated Anti-lock Brake System (ABS) increase brake life and braking stability.

Customers in the heavy-duty segment have a range of needs, and most of them involve high levels of capability. The 2011 Ram 2500 and 3500 are designed to deliver a total package:

  • Gross Vehicle Weight Rating (GVWR) on 2500 4×4 crew cab diesel models of 9,600 pounds
  • Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle of 24,500 pounds. With the Max Tow Package, GCWR is 25,400 pounds
  • GCWR on 3500 4×2 models of 24,000 pounds
  • Gross Axle Weight Rating (GAWR):
  • 5,500 pounds on diesel 4×4 pickups
  • 5,000 pounds on diesel 4×2 pickups

Other towing features include improved trailer-tow mirrors with integrated turn signals, memory function and puddle lamps. The larger 7-in. x 11-in. trailer-tow mirrors offer improved visibility with larger convex glass surfaces. The mirrors flip up and out in a vertical configuration for improved visibility around wide trailers. Trailer-tow mirrors are standard on 3500. As an added convenience, a Class IV receiver is standard on all Ram 2500 and 3500 Heavy Duty pickups.

The Ram Power Wagon also returns for the 2011 model year, equipped with electric-locking front and rear differentials, electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, 4.56 axle ratio for hill climbing and a custom-built Warn® 12,000-pound winch that is accessible through the front bumper. The Ram Power Wagon also features new exterior graphics and a lower two-tone paint scheme.

2011 Ram 3500 Dually Laramie

2011 Ram 3500 Dually Laramie

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500’s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models
  • Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and Chrysler Group LLC news and video on:

Ram Trucks: http://www.ramtrucks.com

Chrysler Connect blog: http://blog.chryslergroupllc.com

Ram Zone blog: http://www.ramzone.com

Twitter: http://twitter.com/chrysler and http://twitter.com/RamTrucks

YouTube: http://www.youtube.com/pentastarvideo and http://www.youtube.com/ramtrucks

Facebook: http://www.facebook.com/RamTrucks

Flickr: http://www.flickr.com/photos/ramtrucks

2011 Ram 3500 Heavy Duty High Output Cummins Turbo Diesel

2011 Ram 3500 Heavy Duty High Output Cummins Turbo Diesel

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, Fiat and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

As always, click on any of theimages in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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