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  • Innovative campaign includes broadcast, print, digital, social media and experiential events
  • Electroluminescent billboards in Los Angeles, New York and Chicago featuring unique day and night imagery
  • New Wrangler tagline debuts: ‘The toughest vehicle in the world. Any world.’
  • Consumers can enter to win the very first 2012 Jeep® Wrangler Call of Duty®: MW3 Special Edition via the Jeep brand Facebook page
  • ‘Camp Tread’ experiential event to be featured at select GameStop locations in New York and Chicago
  • New 2012 Jeep Wrangler Call of Duty: MW3 Special Edition to arrive in dealerships this month; comes standard with aggressive 32-inch tires, Mopar® exterior accessories, unique interior treatments, and Call of Duty graphics
2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

November 7, 2011 , Auburn Hills, Mich. –The Jeep® brand is taking consumers on a journey that blurs the lines of reality and the world of “Call of Duty®: Modern Warfare® 3” in its advertising and marketing campaign for the new 2012 Wrangler Call of Duty®: MW3 Special Edition SUV.The Jeep brand is launching an innovative campaign that encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement that includes the use of electroluminescent billboards. The brand also is introducing a new tagline for the campaign: “The toughest vehicle in the world. Any world.”
“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing ‘Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition. The production team for the TV commercial consisted of award-winning motion picture talent and the set was created with detailed elements taken directly from the game. The creative execution for the print advertisement and the billboards are uniquely designed to immediately catch your attention. Each element created and produced for this campaign mirrors the same look and feel found in the game. We are thrilled that people can now experience this excitement in both the real world and in the gaming world.”
Olivier Francois
Chief Marketing Officer, Chrysler Group LLC

This is the second year the Jeep brand has partnered with Activision on the Call of Duty® franchise.

“With its renowned, rugged capability and unique military heritage, the iconic Jeep Wrangler is a natural fit into ‘Call of Duty: Modern Warfare 3. Our partnership with Activision allows us to expose the Jeep Wrangler to new set of consumers through their extremely popular gaming experience and our latest exciting Wrangler advertising campaign.”

Mike Manley
President and CEO – Jeep Brand

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

Television

Leading the campaign is the new broadcast commercial, titled “Any World.” The new spot brings to life an epic scene direct from “Call of Duty: Modern Warfare 3.” Viewers are brought into the action as it follows the Jeep hero through an intense and action-packed chase sequence derived from the actual video game and also intertwines in-game footage that aligns with the live action. The broadcast commercial includes one 60-second version, two 30-second versions and a long-form and a behind-the-scenes versions for exclusive viewing on the Jeep brand web site. The “Any World” begins to air on national and cable networks starting Monday, Nov. 7.

Electroluminescent Billboards

The Jeep brand will utilize a new technology in billboard advertisement, backlit electroluminescent billboards. Using patented low voltage electro luminescent Light Tape® lamps, consumers will see a “Toughest Vehicle in the World” version of the advertisement by day and a “Toughest Vehicle in the World. Any World.” version at night. The billboards will be located in Los Angeles, New York and Chicago, the three largest completely backlit electroluminescent billboards done simultaneously.

Print

The print campaign for the Jeep brand includes traditional print advertisements and introduces a three-dimensional piece that uses a Mylar overlay that merges the “real world” and the world of “Call of Duty: Modern Warfare 3.” The print pieces will appear in targeted gaming and lifestyle print publications.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

Jeep Ops Sweepstakes

The Jeep brand is giving away the very first 2012 Jeep Wrangler: Call of Duty: MW3 Edition vehicle produced via the “Jeep Ops Sweepstakes.” To enter the sweepstakes, “Like” the Jeep Facebook page and complete the online entry form in its entirety and submit the registration. There is a limit of one registration per person, per email address with a valid Facebook account during the Promotion Period. The Grand Prize winner will be selected on Monday, Jan. 9, 2012 in a random drawing.

While on the Jeep Facebook page, fans will be able to play “Jeep Ops,” the brand’s online video game.

Camp Tread

On Monday, Nov. 7, the Jeep brand will host the “Camp Tread” experience at select GameStop locations during their “Midnight Warfare” launch events. Inside Camp Tread, field lights, ambient game soundtrack and special effects to transform Camp Tread into a military environment. Uniformed soldiers from the “Jeep 285” will actively engage participants in the excitement and provide an overview of the experience and introduce them to the 2012 Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition.

Camp Tread will be set up at GameStop locations in New York and Chicago from 5:00 p.m. – 12:00 a.m.

GameStop locations include:

  • New York – 32 E. 14th Street New York, NY 10003
  • Chicago – 6451 W Diversey Ave, Ste G-9 Chicago, IL 60707

The marketing and advertising campaign was directed by the Jeep brand’s lead agency, GlobalHue of Southfield, Mich. in conjunction with SapientNitro of Boston for digital marketing efforts.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features “Call of Duty: MW3 Special Edition” graphics on the front fenders and spare tire cover.

The vehicle also features a unique “power-dome” hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision’s popular “Call of Duty” games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.

Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).

Available in Jeep showrooms next month, the new limited edition Jeep Wrangler will be available at a U.S. manufacturer’s suggested retail price (MSRP) of $36,495 for the two-door model and $40,070 for the four-door (Jeep Wrangler Unlimited) model, not including destination.

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Activision Publishing, Inc.

Headquartered in Santa Monica, Calif., Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com.

ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are properties of their respective owners.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories for the week of September 9, 2011, include FIAT 500 by Gucci, officially unveiled to a crowd of notable trendsetters at the Gucci store on 5th Avenue in New York City; the 2012 Jeep Wrangler and Activision team up on a new game and a new Wrangler MW3 Special Edition model to hit showrooms in November; Dodge and Mopar announce a new Dodge Charger Pursuit vehicle for law enforcement; Kurt Busch and Brad Keselowski qualify for the 2011 “Chase for the Sprint Cup.

September 1, 2011 , Auburn Hills, Mich. – The Jeep® brand and Activision Publishing, Inc. today announced that Jeep has been named exclusive automotive partner of Call of Duty®: Modern Warfare 3®, the year’s most anticipated entertainment launch, which will be released on November 8. This marks a second chapter in a joint promotion that Jeep and Activision began last year.

As part of these efforts, Jeep also announced that it will produce the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition. Available in Jeep showrooms this November, the new limited-edition Jeep Wrangler will be available in both two-door and four-door (Jeep Wrangler Unlimited) models.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

“The Jeep brand’s partnership with Activision allows us to combine our new, more powerful, more exciting and more fuel-efficient Jeep Wrangler with the latest version of one of the most popular gaming experiences in the world. This opportunity enables us to demonstrate Jeep Wrangler’s unique combination of fun, capability and performance to a broad and growing group of consumers.”

Mike Manley
President and CEO
Jeep Brand, Chrysler Group LLC

The presence of a Jeep Wrangler in the game is a natural fit, including an in-game integration into the epic single-player storyline of “Call of Duty: Modern Warfare 3,” a Spec-Ops level and the title’s much anticipated multiplayer experience.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

“We are very excited to extend our partnership with Jeep, which not only marries two of the world’s most iconic brands – Jeep Wrangler and Call of Duty – but also creates a number of unique consumer touch points. The Jeep Wrangler perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3, and our teams have worked hard to create an integrated partnership that enhances both brands.”

Tim Ellis
Chief Marketing Officer for Activision

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features “Call of Duty: MW3 Special Edition” graphics on the front fenders and spare tire cover.

The vehicle also features a unique “power-dome” hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision’s popular “Call of Duty” games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.

Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).

The 2012 Jeep Wrangler

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

Jeep Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar V-6 engine – winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company’s first application of a manual transmission to the Pentastar V-6.

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

About Activision Publishing, Inc.

Headquartered in Santa Monica, Calif., Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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