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The new Dodge Durango ad spots have been released and I have to say, a few of them are actually quite funny. My favorite is The “Ultimate” Commercial where the Durango takes off with the Ford Explorer in tow. Check them out and let us know which ones are your favorite, either in the comment section on here or on YouTube.

Punch Line (Power/Efficiency)

In “Punch Line,” a fuel economist and a horsepower enthusiast are each touting the features of their new vehicles – one can go up to 500 miles on a single tank of gas and the other has a V-6 engine with best-in-class-towing and power. The punch line is that both are driving a new 2011 Dodge Durango, with the award-winning, powerful and fuel-efficient 3.6-liter Pentastar V-6 engine.

The Bad News (Seven-Passenger Seating)

Showcasing Durango’s roomy seven-passenger seating, the spot opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”

Rhymes With (Luxurious Interior)

Like many high-performance vehicles, the 2011 Dodge Durango has a lavish interior. This spot draws a comparison to a particular high-performance vehicle with a comparable lavish leather interior. (It rhymes with Merrari.)

Responsibility (Towing)

Demonstrating what it means to have best-in-class towing capacity and the ability to tow 7,400 pounds of power, in “Responsibility,” the Durango all at once tows a dirt bike, ATV, motorcycle, boat, jet ski and, even, a competitive SUV. “They say with great power comes great responsibility…The SUV is back.”

Ultimate (Towing: Dodge Durango vs. Competition)

In the world of sport and utility, performance is capability. And what you’re capable of towing is what differentiates the Durango from other crossovers and SUVs. This spot is an actual demonstration of the Durango’s best-in-class towing capability versus a competitive vehicle.

Sensitive (Rain Brake Support)

Towing precious cargo and hauling seven passengers brings a certain level of caution. Therefore it is important to communicate the exclusive features that make these tasks safer and more manageable. The Durango’s Rain Break Support system is one feature that validates safety and security as another important aspect of performance.

Figure 8 (50/50 Weight Distribution, Multi-Link Suspension)

Balance, agility and the ability to handle, are characteristics of the 2011 Dodge Durango that reinforce the “sport” in sport utility. This ad exhibits theDurango’s ability to handle and maneuver in tight spaces because of the unique weight distribution and sporty suspension system.

Gary (AWD Brake Traction Control)

Traveling over off-road terrain is necessary for any true SUV. In “Gary,” theDurango’s AWD Brake Traction Control feature is explained in a way that is easily understood, but still gives validation to the thinking behind the many underlying engineering complexities of this particular feature.

Radar (Adaptive Cruise Control)

What makes one SUV stand out from all others? Is it technology? Is it the ability for said technology to create a more active driving experience? Is it technology called Active Cruise Control that uses radar to anticipate the distance between the SUV and the driver ahead to automatically maintain a safe driving distance? Yes, and the new 2011 Dodge Durango has available Adaptive Cruise Control.

Again, love ’em or hate ’em, don’t be afraid to let us know how you feel about the videos in the comments here or on YouTube. Thanks again or checking out Chrysler Catchall!

Advertisements

August 4, 2011 , Auburn Hills, Mich. – American performance returning to center stage is the overall message of new television advertising for the new 2011 Dodge Durango. Numerous spots will begin airing this week all of which will emphasize that “The SUV is Back.”

“In all of our advertising campaigns, we look for creative solutions that entertain the audience, capture the essence of each of our individual brands, and showcase our competitive advantages. With bold and creative treatments characteristic of the Dodge brand, the new ads prove the point that Durango can go head-to-head with the competition and always come out the winner.”

-Olivier Francois
Lead Executive for Marketing, Chrysler Group LLC

“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango. Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value, a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. It is these capabilities and features that are the focus of the new ad campaign.”

Reid Bigland
President and CEO – Dodge Brand, Chrysler Group LLC

2011 Dodge Durango Commercial

2011 Dodge Durango Commercial

The first spot, titled “Long Lost Performance,” sets up the overall campaign message, that the new 2011 Dodge Durango re-establishes performance in the SUV segment and redefines that a SUV should also deliver the perfect blend of power and fuel efficiency.

“Long Lost Performance” begins with the backdrop of an abandoned, dilapidated racetrack and an announcer lamenting that the era of automotive performance in the SUV segment is gone. Just as he hears two new Dodge Durangos approaching, he changes his tone and proudly proclaims that it “sounds like performance returning to the stage.” While many may have abandoned the “sacred” institution of performance, power, handling, agility and fun, the Dodge Durango has not. The spot closes with the voiceover, “American performance. Consider yourself redeemed.”

The first spot debuted during Major League Baseball’s All-Star game on July 12 and additional ads will roll out on national television beginning in August with each focusing on specific Durango product features and customer benefits. New ads will be featured on the brand’s website (www.dodge.com) and YouTube channel (www.youtube.com/dodge).

With the broad appeal of the Dodge Durango, the media schedule will cover a wide variety of programming including national television and cable channels.

The campaign includes a radio spot airing nationally on ESPN and follows regional billboards and print advertising first launched in the spring.

2011 Dodge Durango Commercial

2011 Dodge Durango Commercial

TELEVISION ADS

Punch Line (Power/Efficiency)

In “Punch Line,” a fuel economist and a horsepower enthusiast are each touting the features of their new vehicles – one can go up to 500 miles on a single tank of gas and the other has a V-6 engine with best-in-class-towing and power. The punch line is that both are driving a new 2011 Dodge Durango, with the award-winning, powerful and fuel-efficient 3.6-liter Pentastar V-6 engine.

The Bad News (Seven-Passenger Seating)

Showcasing Durango’s roomy seven-passenger seating, the spot opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”

Rhymes With (Luxurious Interior)

Like many high-performance vehicles, the 2011 Dodge Durango has a lavish interior. This spot draws a comparison to a particular high-performance vehicle with a comparable lavish leather interior. (It rhymes with Merrari.)

Responsibility (Towing)

Demonstrating what it means to have best-in-class towing capacity and the ability to tow 7,400 pounds of power, in “Responsibility,” the Durango all at once tows a dirt bike, ATV, motorcycle, boat, jet ski and, even, a competitive SUV. “They say with great power comes great responsibility…The SUV is back.”

Ultimate (Towing: Dodge Durango vs. Competition)

In the world of sport and utility, performance is capability. And what you’re capable of towing is what differentiates the Durango from other crossovers and SUVs. This spot is an actual demonstration of the Durango’s best-in-class towing capability versus a competitive vehicle.

2011 Dodge Durango R/T Chicago Auto Show World Debut

2011 Dodge Durango R/T Chicago Auto Show World Debut

ONLINE SPOTS

Sensitive (Rain Brake Support)

Towing precious cargo and hauling seven passengers brings a certain level of caution. Therefore it is important to communicate the exclusive features that make these tasks safer and more manageable. The Durango’s Rain Break Support system is one feature that validates safety and security as another important aspect of performance.

Figure 8 (50/50 Weight Distribution, Multi-Link Suspension)

Balance, agility and the ability to handle, are characteristics of the 2011 Dodge Durango that reinforce the “sport” in sport utility. This ad exhibits the Durango’s ability to handle and maneuver in tight spaces because of the unique weight distribution and sporty suspension system.

Gary (AWD Brake Traction Control)

Traveling over off-road terrain is necessary for any true SUV. In “Gary,” the Durango’s AWD Brake Traction Control feature is explained in a way that is easily understood, but still gives validation to the thinking behind the many underlying engineering complexities of this particular feature.

Radar (Adaptive Cruise Control)

What makes one SUV stand out from all others? Is it technology? Is it the ability for said technology to create a more active driving experience? Is it technology called Active Cruise Control that uses radar to anticipate the distance between the SUV and the driver ahead to automatically maintain a safe driving distance? Yes, and the new 2011 Dodge Durango has available Adaptive Cruise Control.

2011 Dodge Durango RT

2011 Dodge Durango RT

TOP SAFETY PICK AWARD

Dodge Durango was named a “Top Safety Pick” for 2011 by the Insurance Institute for Highway Safety (IIHS)1. The IIHS recognizes vehicles that perform “good” in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center in Virginia.

ABOUT DODGE DURANGO

With its four-wheel independent suspension and responsive steering and handling, Durango puts the “Sport” in Sport Utility. No other SUV on the road compares with the all-new Dodge Durango’s distinctive bold Dodge design that craftily houses a spacious three-row, seven-passenger functional, flexible and premium interior, covered in soft-touch materials. Durango features more than 30 storage areas, 28 seating configurations and a rear cargo area of nearly 85 cubic feet that fits a 6-foot couch with room for coffee table or a 10-foot ladder with the front passenger seat folded flat.

Durango also delivers the perfect blend of power and fuel efficiency. Its award-winning 3.6-liter Pentastar V-6 engine delivers best-in-class 290 horsepower along with a best-in-class driving range of more than 550 miles on one tank of fuel – that means Durango owners could drive all the way from Chicago to Nashville; San Diego to San Francisco; or New York City to Boston and back again without needing to stop for fuel. The available HEMI® V-8 engine with Fuel Saver multi-displacement technology delivers a best-in-class 360 horsepower and 390 lb.-ft. of torque. Both engines deliver best-in-class V-6 and V-8 towing with standard trailer sway control on all models (V-8 – 7,400 lbs. and V-6 – 6,200 lbs.). Durango also features more than 45 safety and security features.

1The IIHS award applies to Durango models built after May 2011.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

From the Chrysler LLC Blog: The Fiat 500‘s already a bundle of fun, now you can shop for accessories, even another Fiat 500 using a new app for iPad called FIAT Source. Info on that, plus news of an award for Ram truck and a new ad campaign for Jeep® that features a model never before highlighted in a Jeep ad campaign. That’s all in this week’s Under the Pentastar.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

2011 Jeep Compass Hero

2011 Jeep Compass Hero

The new 2011 Jeep® Compass is an evolution of a legendary bloodline. It was born, heart and soul, from the core Jeep brand values of freedom, adventure, 4X4 capability and iconic beauty.

Even with such a deep-rooted family tree, the Jeep Compass has emerged as a bold spirit capable of carving out its own destiny and taking on a personality that is youthful, free and embodies a brave American spirit. It is that confidence, independence and freedom that are captured in the new advertising campaign called, “Bloodline.” The new advertising campaign makes its debut this evening on local and national broadcast channels across the country.

Part of The Jeep Blood Line

Part of The Jeep Blood Line

“The new 2011 Jeep Compass boasts stunning new styling, with cues coming directly from the brand’s premium icon – the Jeep Grand Cherokee. Because Compass and Grand Cherokee share this premium design – while offering legendary Jeep capability – our new ‘Bloodline’ campaign makes perfect sense, and allows us to demonstrate that Compass is a progressive, fun-to-drive vehicle targeted to consumers that share the passion of the Jeep brand.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

“Bloodline” showcases the Jeep Compass as it masters both urban and off-road adventures – staying true to the brand’s legendary heritage. The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right.

Muhammad Ali in the Bloodline Commercial

Muhammad Ali in the Bloodline Commercial

For 2011, the Jeep Compass offers customers unsurpassed compact-SUV 4×4 capability, courtesy of the Jeep Freedom Drive II® Off-Road package. This available four-wheel-drive system delivers Jeep Trail Rated® capability for the first time in Compass form. The package includes a second-generation continuously variable transaxle with low-range gear that engages when the off-road mode is activated, 17-inch all-terrain tires and aluminum wheels, a one-inch raised ride height, a full-size spare tire, skid plates and tow hooks.

In addition to sophisticated new styling and unsurpassed compact-SUV 4×4 capability, the new 2011 Jeep Compass boasts up to 29 miles per gallon, a host of interior refinements, and improved ride and handling characteristics in all conditions – courtesy of upgraded steering and suspension systems. The new Jeep Compass offers a unique blend of premium styling, capability, efficiency and value that is unmatched in the compact SUV segment.

Screen Shot from the "Bloodline" Ads

Screen Shot from the "Bloodline" Ads

Delivering the packaging and interior flexibility of an SUV with the performance, handling, fuel economy and price of a compact car, the new 2011 Jeep Compass also boasts more than 30 standard safety and security features.

The 2011 Jeep Compass is available in three configurations: Compass Sport, Latitude and Limited. All are available with front-wheel drive, the Freedom Drive I full-time, active 4×4 system or the Freedom Drive II Off-Road Package full-time, active 4×4 system with low-range capability.

The 2011 Jeep Compass is available in the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat, Brilliant Black Crystal Clear Coat, Deep Cherry Red Crystal Clear Coat and Mineral Gray Pearl Coat.

Check out both the 30 second and 60 second commercials. (The audio issues have been resolved.) Thanks for checking out Chrysler Catchall!

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