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Lenny Kravitz and the 2011 Jeep Wrangler

Lenny Kravitz and the 2011 Jeep Wrangler

May 13, 2011 , Auburn Hills, Mich. – The Jeep® brand today announced that four-time Grammy award winning artist, Lenny Kravitz, will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler which will include a new track, “Rock Star City Life,” from his highly anticipated ninth studio album, “Black and White America.”

2011 Jeep Wrangler Call of Duty® Black Ops Edition

2011 Jeep Wrangler Call of Duty® Black Ops Edition

“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler. Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”

-Mike Manley

Jeep Brand President
and CEO, Chrysler Group LLC

2011 Jeep Wrangler

2011 Jeep Wrangler

The 2011 Jeep Wrangler campaign will launch with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12. Both commercials will debut “Rock Star City Life,” a track from Kravitz’s upcoming album, “Black and White America.” In “Extraordinary Adventure” viewers will watch Kravitz as his journey unfolds, showcasing the unique capability of the vehicle and illustrating that adventure is never ordinary in a Jeep Wrangler.

“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

2011 Jeep Wrangler Interior

2011 Jeep Wrangler Interior

Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.

The Wrangler campaign was created in partnership with Global Hue, Southfield, Mich. and is scheduled to debut May 12. Global Hue is the Lead Agency of Record for the Jeep brand. Their most recent work includes the advertising campaign, “Bloodline,” for the 2011 Jeep Compass. Bloodline featured the off-spring of legendary and famous parents who carved their own path which aligned with the creative platform for the 2011 Jeep Compass.

You can check out the “Adventure Swamp” Commercial for the 2011 Jeep Wrangler starring Lenny Kravitz below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

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2011 Jeep Grand Cherokee

2011 Jeep Grand Cherokee

Things are looking up for the Chrysler Group Brands. Chrysler Dodge Jeep Ram Dealers have seen an increase in sales of  23 percent for January 2011, in comparison to January sales in 2010. The 2011 Jeep Grand Cherokee has seen the largest increase, with 130 percent more Grand Cherokees being sold this January versus in 2010. In fact, every vehicle in the Jeep line has seen an increase in sales over 2010 for January.

2011 Ram 1500 Laramie Longhorn

2011 Ram 1500 Laramie Longhorn

January is also significant because it marked the 10th Month of Chrysler Group year-over-year sales increases.

“We have set the foundation for a year of sales growth with our 16 all-new or significantly-revamped models for 2011. We have started the year on a strong note, and we intend to continue gaining sales momentum as our new 2011 models hit dealer showrooms during this first quarter.”

-Fred Diaz, President and CEO – Ram Truck Brand
Lead Executive for U.S. Sales

 

2011 Chrysler 300

2011 Chrysler 300

Hot off their exciting premieres at the North American International Auto Show in January, the all-new 2011 Chrysler 300 series sedans have begun shipping to dealers and the new 2011 Jeep Compass compact SUV has already arrived in dealerships.

2011 Dodge Journey

2011 Dodge Journey


Chrysler Group
’s 16 all-new or significantly-refreshed models, representing 75 percent of its nameplates, are arriving in dealerships in volume. The all-new 2011 Dodge Durango three-row SUV and the new 2011 Chrysler 200 mid-size sedan landed in dealerships in January, as did the new 2011 model year Dodge Journey, Dodge Grand Caravan, Dodge Avenger, and Chrysler Town & Country minivan.

 

2011 Chrysler Town & Country

2011 Chrysler Town & Country

The Jeep, Dodge and Ram Truck brands started the year with a bang, posting double-digit percentage sales increases in January, led by the Jeep brand’s 47 percent sales gain versus a year ago. The Chrysler Town & Country, the original luxury minivan and the nation’s top-selling minivan in 2010, led the Chrysler brand with a 45 percent sales increase in January versus a year ago.

To see more details on Chrysler Group Sales Numbers, check out their Press Release. As always, click on any of the images to see more! Thanks for checking out Chrysler Catchall!

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