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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: two Chrysler plants reach bronze status in World Class Manufacturing; Mopar wireless charger; Chrysler and Jeep to showcase concepts at Beijing Auto Show; and SRT® Viper owners give to charity.

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Mopar Wireless Charging Mat

Mopar Wireless Charging Mat

Charge On the Go

  • Charges iPhone, Blackberry, MP3 Players and Droid-based devices
  • New Mopar® Feature First Available on All-new 2013 Dodge Dart
  • Free new feature available for all Dodge vehicles
  • New Mopar apps offer access to Customer Care and 24-hour road-side assistance, product-feature video demonstrations and connections with fellow owners via the company’s brands on social media sites
  • One-stop spot for general information about customer’s Dodge vehicle, including operation, maintenance and warranty information
  • App available for download to smartphones powered by Android, iTunes or BlackBerry platforms

The Dodge brand and Mopar are making it easier than ever for owners to connect with their vehicles, giving electronic information at their fingertips with a free, new smartphone application.

The new Mopar apps provide vehicle operation, maintenance and warranty information, as well as product feature video demonstrations, connections with fellow owners via the company’s brands on social media sites and access to customer care and 24-hour road-side assistance. Because the system is digital, it also allows Dodge to make updates to the “electronic” owner’s manual in real-time.

Dodge vehicles feature the latest technology to keep our active customers connected and on the move,” said Ralph Gilles, President and CEO — Dodge Car Brand. “This is an example of how we are better connecting with our Dodge owners, responding to their needs and growing our relationship with them.”

New Dodge Durango and Charger owners can now download vehicle information applications to select personal smartphones. The new Mopar feature, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The applications will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers. Applications for the Avenger, Journey and Grand Caravan will be available in mid-January 2011.

Dodge’s new vehicle-information application is part of our company’s customer care initiatives and creates a convenient, on-demand channel of communication with our customers,” said Pietro Gorlier, President – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “This communication will enhance customer experience with a source for owners and potential owners to learn about Dodge products.”

To read more about the new smart phone apps and their features, check out the full article on Chrysler’s Media Site.

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Mopar and Dodge Smart Phone Apps

Mopar and Dodge Smart Phone Apps

Last year, Chrysler Group was the first automotive company to replace traditional, bulky owner manuals with DVDs and user guides. This year, the company is introducing the industry’s first smartphone vehicle-information application. Information that used to be stuffed into the glove box will now be at your fingertips.

In addition to general vehicle information including vehicle operation, maintenance and warranty, this new app offers product-feature video demonstrations, connections with fellow owners via the company’s brands on social media sites, and access to customer care and 24-hour road-side assistance.

“With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers,” said Pietro Gorlier, President and CEO of Mopar®, Chrysler Group LLC. “Creating this new channel of communication will enhance the customer experience. And it’s a great example of how we can add value to our vehicles and build brand identity. This new app will also be a source for potential customers to learn about our vehicles.”

Look for the Chrysler apps where you normally go to get your apps, such as the iPhone store or the Android Market.

 

Wise Apps.  Chrysler Group LLC is the first automotive company t

Chrysler iPhone Apps

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