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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: the Chrysler brand forging a partnership to capture the hearts and minds of mothers everywhere; Ram goes “retro” in a series of new print advertisements; and it’s time for the annual Woodward Dream Cruise in suburban Detroit, arguably the largest one-day automotive event in the world.

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From the Chrysler LLC Blog: The Fiat 500‘s already a bundle of fun, now you can shop for accessories, even another Fiat 500 using a new app for iPad called FIAT Source. Info on that, plus news of an award for Ram truck and a new ad campaign for Jeep® that features a model never before highlighted in a Jeep ad campaign. That’s all in this week’s Under the Pentastar.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

 
    • Free application now available for download from Apple® iTunes
    • New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
    • Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
    • App available for download to Apple iPad users
    • Updated quarterly, FIAT Source to launch Fashion issue this fall
FIAT iPad App

FIAT iPad App

July 22, 2011 , Auburn Hills, Mich. – The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.

The “FIAT Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the FIAT brand, celebrate modern art, technology and design revival.

“The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

FIAT iPad App

FIAT iPad App

FIAT Source Application Features

This new FIAT brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.

Summer 2011 Issue: Art & Design

Continuing the FIAT Brand’s tie to artistic expression, the premiere FIAT Source issue highlights four emerging artists who create their work in uniquely different ways, including:

A Detroit-based graffiti artist and community member who started painting the streets when graffiti was nowhere to be found in the city. He has worked on many events with the FIAT Brand

A 17-year-old professional photographer who started her professional career in middle school. She also captured the 2012 Fiat 500 catalog’s lifestyle images

An emerging artist whose style has evolved from animation study, to line drawing, to computer scanning and illustration, to painting and sculpture. He was also the first artist to paint the Fiat 500 art car at the Motor Village of LA Studio grand opening

A member of Public School, an Austin-based collective comprised of designers, illustrators, and photographers – this artist prefers an ink pen and paper for sketching and has used his talents on one of the FIAT art cars

FIAT iPad App

FIAT iPad App

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

FIAT iPad App

FIAT iPad App

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for Checking out Chrysler Catchall!

  • Free new feature available for all Dodge vehicles
  • New Mopar apps offer access to Customer Care and 24-hour road-side assistance, product-feature video demonstrations and connections with fellow owners via the company’s brands on social media sites
  • One-stop spot for general information about customer’s Dodge vehicle, including operation, maintenance and warranty information
  • App available for download to smartphones powered by Android, iTunes or BlackBerry platforms

The Dodge brand and Mopar are making it easier than ever for owners to connect with their vehicles, giving electronic information at their fingertips with a free, new smartphone application.

The new Mopar apps provide vehicle operation, maintenance and warranty information, as well as product feature video demonstrations, connections with fellow owners via the company’s brands on social media sites and access to customer care and 24-hour road-side assistance. Because the system is digital, it also allows Dodge to make updates to the “electronic” owner’s manual in real-time.

Dodge vehicles feature the latest technology to keep our active customers connected and on the move,” said Ralph Gilles, President and CEO — Dodge Car Brand. “This is an example of how we are better connecting with our Dodge owners, responding to their needs and growing our relationship with them.”

New Dodge Durango and Charger owners can now download vehicle information applications to select personal smartphones. The new Mopar feature, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The applications will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers. Applications for the Avenger, Journey and Grand Caravan will be available in mid-January 2011.

Dodge’s new vehicle-information application is part of our company’s customer care initiatives and creates a convenient, on-demand channel of communication with our customers,” said Pietro Gorlier, President – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “This communication will enhance customer experience with a source for owners and potential owners to learn about Dodge products.”

To read more about the new smart phone apps and their features, check out the full article on Chrysler’s Media Site.

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Mopar and Dodge Smart Phone Apps

Mopar and Dodge Smart Phone Apps

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