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    • Free application now available for download from Apple® iTunes
    • New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
    • Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
    • App available for download to Apple iPad users
    • Updated quarterly, FIAT Source to launch Fashion issue this fall
FIAT iPad App

FIAT iPad App

July 22, 2011 , Auburn Hills, Mich. – The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.

The “FIAT Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the FIAT brand, celebrate modern art, technology and design revival.

“The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

FIAT iPad App

FIAT iPad App

FIAT Source Application Features

This new FIAT brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.

Summer 2011 Issue: Art & Design

Continuing the FIAT Brand’s tie to artistic expression, the premiere FIAT Source issue highlights four emerging artists who create their work in uniquely different ways, including:

A Detroit-based graffiti artist and community member who started painting the streets when graffiti was nowhere to be found in the city. He has worked on many events with the FIAT Brand

A 17-year-old professional photographer who started her professional career in middle school. She also captured the 2012 Fiat 500 catalog’s lifestyle images

An emerging artist whose style has evolved from animation study, to line drawing, to computer scanning and illustration, to painting and sculpture. He was also the first artist to paint the Fiat 500 art car at the Motor Village of LA Studio grand opening

A member of Public School, an Austin-based collective comprised of designers, illustrators, and photographers – this artist prefers an ink pen and paper for sketching and has used his talents on one of the FIAT art cars

FIAT iPad App

FIAT iPad App

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

FIAT iPad App

FIAT iPad App

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Lenny Kravitz and the 2011 Jeep Wrangler

Lenny Kravitz and the 2011 Jeep Wrangler

May 13, 2011 , Auburn Hills, Mich. – The Jeep® brand today announced that four-time Grammy award winning artist, Lenny Kravitz, will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler which will include a new track, “Rock Star City Life,” from his highly anticipated ninth studio album, “Black and White America.”

2011 Jeep Wrangler Call of Duty® Black Ops Edition

2011 Jeep Wrangler Call of Duty® Black Ops Edition

“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler. Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”

-Mike Manley

Jeep Brand President
and CEO, Chrysler Group LLC

2011 Jeep Wrangler

2011 Jeep Wrangler

The 2011 Jeep Wrangler campaign will launch with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12. Both commercials will debut “Rock Star City Life,” a track from Kravitz’s upcoming album, “Black and White America.” In “Extraordinary Adventure” viewers will watch Kravitz as his journey unfolds, showcasing the unique capability of the vehicle and illustrating that adventure is never ordinary in a Jeep Wrangler.

“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

2011 Jeep Wrangler Interior

2011 Jeep Wrangler Interior

Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.

The Wrangler campaign was created in partnership with Global Hue, Southfield, Mich. and is scheduled to debut May 12. Global Hue is the Lead Agency of Record for the Jeep brand. Their most recent work includes the advertising campaign, “Bloodline,” for the 2011 Jeep Compass. Bloodline featured the off-spring of legendary and famous parents who carved their own path which aligned with the creative platform for the 2011 Jeep Compass.

You can check out the “Adventure Swamp” Commercial for the 2011 Jeep Wrangler starring Lenny Kravitz below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

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