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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include 300 2013 Dodge Darts driving to dealerships from Chicago’s Soldier Field, a new FIAT blog and a new effort by Chrysler employees to stave off childhood hunger.

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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s stories include: Top Safety Picks, Sterling Heights Assembly investment, Chrysler Group’s 2010 sustainability report and Jeep Grand Cherokee SRT8 building wrap.

June 27, 2011 , Auburn Hills, Mich. – This Week in Motorsports is a video recap of weekend motor sports events in NASCAR, the Nationwide series and other competitions under the Chrysler LLC banner.

In other News, since FIAT Brand North America released its “Get Ready by FIAT” to the public May 13, 2011, it has receive more than 500,000 views on YouTube.

New 2012 Fiat 500

New 2012 Fiat 500

The music video features owners getting ready to meet their Fiat 500, while the Fiat 500 gets ready to meet their owners. The music highlights Vivaldi’s Concerto in D Major, Rv 228: Allegro remixed by an LA-based electronic band, The Glitch Mob.

Shot from the Toluca Assembly plant in Mexico, the video features brand new Fiat 500s on the assembly line “getting ready” to make its debut. The video captures mechanical cranes and robotic arms as an art form to mimic individuals’ bodies in the video. This modern, stylish video introduces the Fiat 500 to the U.S. in a unique way.

The video premiered at the 2011 New York International Auto Show.

You can check out the video below. As always, click on the image above to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s edition includes Sterling Heights Assembly Plant paint shop groundbreaking, Fiat 500 called best new car under $18,000 by kbb.com, Mopar tracking system honored and Consumer Reports rates eight Chrysler Group vehicles.

2011 Dodge Challenger

2011 Dodge Challenger

In other news,  the 2011 Chrysler Town & Country and the 2011 Dodge Challenger ranked highest in their segments in the J.D. Power and Associates 2011 U.S. Initial Quality Study (IQS).

The Chrysler Town & Country ranked highest in initial quality in the minivan segment and the Dodge Challenger ranked highest in the mid-size sporty car segment.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

Three other Chrysler Group vehicles were highlighted by J.D. Power and Associates for ranking among the top three vehicles of their competitive class: Dodge Durango in the mid-size crossover/SUV category, Dodge Grand Caravan in the minivan category and Ram Dakota in the mid-size pickup segment.

“Having five vehicles rank at or near the top of their segments is the result of a lot of hard work and long hours dedicated to updating our product line. Most automakers, including Chrysler Group, find it challenging to maintain quality levels when launching vehicles with a significant amount of new content. It’s a big accomplishment for our employees and supplier partners to achieve these initial quality results when so many of our 2011 model year launches coincided with the IQS survey period.”

-Doug Betts
Senior Vice President, Quality
Chrysler Group

2011 Dodge Durango RT

2011 Dodge Durango RT

J.D. Power and Associates surveyed owners of new 2011 model year vehicles that were registered between the months of November 2010 through February 2011. IQS measures new vehicle quality at 90 days of ownership.

In the past year, Chrysler Group has launched 16 new or significantly improved vehicles.

2011 Dodge Grand Caravan RT Man Van

2011 Dodge Grand Caravan RT Man Van

“We’ve made steady gains, improving reliability by 58 percent in the past four years, according to our internal warranty data,” Betts said. “We still have more work to do as we continue to improve the quality of all our products.”

As always, click on any of the pics in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s video leads off with:

  • Company Celebrations in Auburn Hills and the Sterling Heights Assembly Plant in Sterling Heights, Michigan, as Chrysler pays off the $7.60 billion dollars in government loans with interest six years early
  • Reaction to the event from some Sterling Heights Plant employees
  • The Chrysler Brand kicks off the next phase of its “Imported from Detroit” ad campaign with a Town & Country commercial called “Quiet Ones”
  • The first stand-alone Fiat Studio in Michigan, owned by Galeana Automotive Group, celebrates its grand opening.

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