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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include Chrysler Group’s December 2012 and 2012 total sales figures, 2013 Ram 1500 wins AOL Autos and Detroit Free Press “Truck of the Year,” and Chrysler Brand launches a new advertising campaign for the new 2013 Chrysler 300 Motown Edition.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s edition looks at top awards for the Ram 1500 and Jeep Grand Cherokee at the Texas Truck Rodeo, Jeep and Ram also win Active Lifestyle awards, a long, long line of dealers drive new Ram 1500’s to their showrooms from Michigan, and Chrysler Group’s human resources chief wins a prestigious award as top HR Executive in Michigan.

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2013 Jeep Wrangler Unlimited Moab

2013 Jeep Wrangler Unlimited Moab

  • The 2012 Jeep® Wrangler captures the “Best Value Off-Road” award
  • The 2013 Ram 1500 Laramie earns top honors in “Luxury Off-Road” category
  • Awards come days after Jeep Wrangler and Ram 1500 win awards from the Texas Auto Writers Association (TAWA) at the Texas Truck Rodeo

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: Awards for 2013 Dodge Dart and Chrysler 300 Luxury Series interiors, new discounts for members of the military, the latest in devices to assist physically disabled drivers, and Michigan’s governor pays a visit to Chrysler Group LLC headquarters to hear from employees.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: the 2013 Dodge Dart — getting your money’s worth; and Chrysler Group workers exhibit the spirit of volunteerism.

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Ray Durham- Black Engineer of the Year Award Recipient

Ray Durham- Black Engineer of the Year Award Recipient

  • Chrysler Group SUV Vehicle Line Executive honored during 26th annual event
  • Award recognizes “exceptional career gains in government and industry, and in lifetime achievement”
  • Chrysler Group continues its nearly two-decades-long support of the BEYA Global Competitiveness Conference
  • Four other Chrysler Group engineers received “Modern Day Technology Leader” awards at the conference
2012 Dodge Durango Crew

2012 Dodge Durango Crew

Pete Misiak- November 23, 2011 2:46 PM-  Author F. Scott Fitzgerald once wrote, “There are no second acts in American lives.”

F. Scotty obviously never sat behind the wheel of a Dodge Charger.

The new-look iconic muscle car of the 1960s and ‘70s is celebrating a resurgence while garnering a lot of attention and some good press these days, most notably at the recent Los Angeles Auto Show.

The 2012 Dodge Charger was honored by Automobile Magazine as one of its 2012 “All Stars.”

2012 Dodge Charger R/T

2012 Dodge Charger R/T

“The new Charger is more polished in style and execution, but it’s like a reformed criminal or an Australian — beneath the dapper duds, you know it’s capable of some mayhem. Chargers are all over the place. We’re used to them. But every now and then — like now — we need to take a step back and celebrate the fact that Dodge still makes a car like this. Because nobody else does.”

-Ezra Dyer
 Automobile Magazine

Well said.

To read Ezra’s entire review of the 2012 Dodge Charger, go to Automobile Magazine’s website.

As always click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2012 Dodge Charger SRT8 Super Bee

2012 Dodge Charger SRT8 Super Bee

Jeep Grand Cherokee Moparized for Moab

Jeep Grand Cherokee Moparized for Moab

October 26, 2011 , Auburn Hills, Mich. – A group of automotive journalists and elite athletes from a variety of sports gathered in Phoenix last week to choose the Active Lifestyle Vehicle (ALV) winners for 2012. The new 2012 Jeep® Wrangler captured the “Best Value Off-Road” award, while the 2012 Jeep Grand Cherokee earned top honors in the “Luxury Off-Road” category.

“Both the Wrangler and the Grand Cherokee beat out vehicles which had dominated their competitive segments for multiple seasons. The new, more powerful engine and the reconfigured cargo area make the Wrangler a very easy vehicle to live with on a daily basis, as well as a great choice for outdoor enthusiasts who like to get off the grid on the weekends. The tremendous improvements to the interior of the Grand Cherokee in terms of design, fit and finish, as well as the new engine were in my opinion both game changers. And of course, the Grand Cherokee remains capable of navigating the most extreme off-road trails.”

Nina Russin,
Automotive Journalist and ALV program founder

Moparized Jeep Wrangler

Moparized Jeep Wrangler

The ALV evaluations took into consideration overall vehicle design, engine power, fuel efficiency, and cargo capability. In the final tally, the athletes’ votes and those of the journalist jury panel each accounted for 50 percent.

Jeep vehicles offer the perfect blend of fun, performance and capability – and are built for any adventure – so Grand Cherokee and Wrangler were right at home in this unique competition. We are delighted to have earned awards in both the Value and Luxury categories with the two pillars of the Jeep brand.”

Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

2012 Jeep Wrangler Call of Duty:  MW3 Special Edition

2012 Jeep Wrangler Call of Duty: MW3 Special Edition

2012 Jeep Wrangler

Jeep Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar V-6 engine – winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company’s first application of a manual transmission to the Pentastar V-6.

2012 Jeep Wrangler Unlimited Sahara interior

2012 Jeep Wrangler Unlimited Sahara interior

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee

The all-new-for-2011 Jeep Grand Cherokee captured more than 30 awards, making it the most-awarded SUV ever. Grand Cherokee delivers premium on-road performance while maintaining the Jeep brand’s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. It offers improved fuel economy (up to 23 miles per gallon), a driving range of more than 550 miles, superb on-road ride and handling, a world-class interior cabin, more than 45 safety and security features, and a variety of advanced technology features.

Contributing to Grand Cherokee’s class-leading capability is the combination of Jeep’s Quadra-Lift™ air suspension system and the Jeep Selec-Terrain™ traction control system that lets customers choose the 4×4 setting for the optimum driving experience on all terrains.

The 2012 Jeep Grand Cherokee is available with three 4×4 systems, and with either V-6 or V-8 powertrains.

2011 Jeep Grand Cherokee

2011 Jeep Grand Cherokee

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

  • New advertising campaign for the Jeep® Grand Cherokee’s begins today with print, broadcast and digital efforts
  • The 2011 Jeep Grand Cherokee has received 30 awards from prominent automotive journalist associations, print/on-line/television media outlets and industry organizations
  • 2011 Jeep Grand Cherokee delivers ultimate combination of real-world 4×4 capability, on-road refinement, fuel efficiency, premium craftsmanship, safety, technology and innovation

July 18, 2011 , Auburn Hills, Mich. – Since its introduction, the 2011 Jeep® Grand Cherokee has captured 30 awards from an array of opinion-leading publications, television and on-line media outlets, journalist associations and industry organizations making it the most awarded SUV ever. The Jeep brand is celebrating the vehicle’s award-worthy success by kicking off an all-new advertising campaign today that will feature, for the first time, the Jeep Grand Cherokee Overland Summit model. The 2011 Jeep Grand Cherokee continues to evolve and carve out a refined and unique place in the automotive marketplace, the numerous awards and claims are proof that this legendary icon only continues to improve.

“When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact not only in the full size SUV category but, within the automotive marketplace, its success has been broadly acknowledged. It is a vehicle that has proven the test of time and has continued to elevate its game to compete not only within its traditional SUV segment but beyond. The Jeep Grand Cherokee continues to deliver a unique blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, legendary real-world 4×4 capability and great value.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

The advertising campaign begins with the return of the USA Today cover wrap – a full four-page advertisement that was an integral part of the launch of the vehicle one year ago. This year’s ad lauds the 2011 Jeep Grand Cherokee as “The Most Awarded SUV Ever.”

Television commercials highlight the awarded Jeep Grand Cherokee Overland Summit model with its leather interior testing that is better than the Lexus RX350, as well as the vehicle’s impressive 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX – taking a new approach to celebrating this highly lauded vehicle.

Broadcast commercials include the following:

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

“Tee Time”

The 2011 Jeep Grand Cherokee maintains a best-in-class driving range of more than 500-miles per tank, enabling its drivers and passengers to travel from Pebble Beach to Los Angeles on a single tank. This humorous spot teases that even though your Jeep Grand Cherokee can make that long stretch without filling up, we’re not sure that can be said about its owner.

Jeep Grand Cherokee "Sandbox" Commercial

Jeep Grand Cherokee "Sandbox" Commercial

“Sandbox”

The luxurious interior of the 2011 Jeep Grand Cherokee has everything it needs to play in the same sandbox as other luxury SUVs. With the Selec-Terrain™ Vehicle Management System, other luxury SUVs do not have the true “capability” to play in our sandbox.

Jeep Grand Cherokee "Lower" Commercial

Jeep Grand Cherokee "Lower" Commercial

“Lower”

Thanks to the advanced technology found in the 2011 Jeep Grand Cherokee with the Quadra Lift™ Air Suspension System, you can clearly raise your standards while lowering fuel consumption.

Jeep Grand Cherokee "Luxury For All" Commercial

Jeep Grand Cherokee "Luxury For All" Commercial

“Luxury for All”

The luxurious interior of the Jeep Grand Cherokee for rear seat passengers is a story all of its own. The Jeep brand designed and crafted the vehicle with such attention to detail to ensure that luxury was something everyone would notice. As a result, the Jeep grand Cherokee Overland Summit model was named one of Wards’s “10 Best Interiors” this year.

The comprehensive campaign will complement the broadcast creative and speak to the luxurious interior of the Overland Summit and the 500-mile driving range of the new Pentastar V-6 engine. Media placement elements include network and cable television teamed with a full digital and social media strategy and CRM efforts. Creative efforts were developed by Global Hue, Southfield, Mich., the Jeep brand’s lead advertising agency.

To see more commercials and read about the 2011 Jeep Grand Cherokee, visit the Jeep brand website and Jeep brand Facebook page.

Sandbox

Jeep Grand Cherokee "Sandbox" Commercial

The all-new 2011 Jeep Grand Cherokee has captured the following awards:

  • 4×4 Australia Magazine: 4×4 of the Year
  • Auto123.com: Mid-size Utility of the Year
  • Auto Bild allrad: Best Imported 4×4 (between 40,000 and 60,000 Euros)
  • AutoPacific’s Vehicle Satisfaction Awards: Premium Mid-size SUV category
  • AutoWeek: Best of the Best 2011 Truck
  • Car and Driver: 2011 Editors’ Choice Awards/Mid-size SUVs
  • Car and Driver: Best Performer – Interior Sound Level
  • Car Middle East Magazine: Family Car of the Year
  • Consumers Digest: Best Buy
  • Decisive Media: Urban Wheel award – 2011 Urban Truck of the Year
  • Detroit News: Truck of the Year
  • Four Wheeler magazine: Four Wheeler of the Year
  • Insurance Institute for Highway Safety (IIHS): Top Safety Pick
  • Internet Truck of the Year (2011)
  • Kelley Blue Book: 2011 Top 10 Family Cars
  • Motoring 2011: 2011 SUV/SUV Over $40,000 award
  • Motorweek: Drivers’ Choice Award
  • msn.Autos: Safest Cars in America/Safest Sport Utility Vehicle
  • New England Motor Press Association: Official Winter Vehicle of New England
  • Northwest Automotive Press Association: Best SUV
  • Northwest Automotive Press Association: Best Off-road SUV
  • Playboy: Best SUV
  • Popular Mechanics: Automotive Excellence award – Off-road Ability
  • Ruedas ESPN: Best SUV
  • Rocky Mountain Automotive Press Association: Best SUV
  • Society of Plastics Engineers: Environmental Innovation award
  • Texas Auto Writers Association: SUV of Texas
  • Texas Auto Writers Association: Full-size SUV of Texas
  • Ward’s: 10 Best Interiors
  • Utah Rides: 2011 Truck/SUV of the Year
Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

2011 Jeep Grand Cherokee

Nearly two decades ago, Jeep invented the premium SUV segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and delivers the ultimate combination of Jeep 4×4 capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.

The all-new Jeep Grand Cherokee boasts premium on-road performance while maintaining the Jeep brand‘s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. Capability features include a choice of three 4×4 systems, a new Jeep Selec-Terrain™ system and a new Jeep Quadra-Lift™ air suspension system. New front and rear independent suspension systems deliver premium on-road handling and comfort.

The 2011 Jeep Grand Cherokee delivers improved fuel economy (up to 23 mpg) and a driving range of more than 500 miles, courtesy of Chrysler Group’s all-new 3.6-liter Pentastar V-6 engine.

Jeep Grand Cherokee’s unique combination also includes a stunning new design, a world-class interior cabin, more than 45 safety and security features, and a variety of advanced technology features.

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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