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"It's Halftime In America" Commercial

"It's Halftime In America" Commercial

  • Chrysler Group is the top automotive winner in YouTube’s Ad Blitz 2012 Contest
  • More than 17 million views for ‘It’s Halftime in America’ on the Chrysler Group YouTube channel
  • Fiat brand’s ‘Seduction’ ad pulls in more than 4 million views, earning the brand more than 7 million total views
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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories for the week ending October 7, 2011, include Chrysler Group LLC‘s sales for September 2011 surging 27 percent compared to the same month in 2010; test fleets of Ram 1500 plug-in hybrid electric vehicles (PHEVs) are delivered to select U.S. cities, including the home of Chrysler Group LLC, Auburn Hills, Mich.; Penske Racing‘s Kurt Busch drove his Shell/Pennzoil Dodge Charger R/T to a first place finish in the AAA 400 at Dover International Speedway, the third leg of the 10-race “Chase for the Sprint Cup.”

Thanks again for checking out Chrysler Catchall!

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

September 19, 2011 , Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents. The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16 on national and cable networks. (Scroll down to check out the commercial below.)

“The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary value without compromising size or amenities. The combination of our award-winning V-6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.”

-Saad Chehab
President and CEO – Chrysler Brand
Chrysler Group LLC

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and offers class-leading fuel efficiency with respect to:

  • Best-in-class highway fuel economy (31 highway mpg)
  • Best-in-class V-6 AWD fuel economy (18 city and 27 highway mpg)
  • Best-in-class combined fuel economy (23 with RWD, 21 with AWD)
  • Unsurpassed city fuel economy (19 city mpg RWD, 18 mpg AWD)
  • Overall unsurpassed fuel economy in its class (19 city and 31 highway mpg with RWD

Delivering up to a 17 percent fuel economy improvement compared with the previous generation six-cylinder Chrysler 300 AWD models, the new 2012 Chrysler 300 Limited and 300S (V-6) AWD models combine the new eight-speed automatic transmission, fuel-efficient 3.6-liter Pentastar V-6 engine and the segment’s most advanced all-wheel drive system for maximum all-weather traction and efficiency.

“The new commercial continues our ‘Imported from Detroit’ theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” said Chehab.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

The new spot was filmed in Detroit and its neighboring cities including Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Mich. The commercial features local attractions including American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright’s Affleck House and Lafayette Coney Island.

Chrysler brand’s advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. The campaign is supported by broadcast and digital media placement. The 60-second as well as a 30-second version of the commercial can be viewed on the Chrysler brand Facebook page and on the Chrysler brand YouTube channel.

Advertising efforts from the Chrysler brand has resulted in a number of awards this summer. Most recently, the Academy of Television Arts & Sciences awarded the Chrysler brand‘s “Born of Fire” commercial with a Creative Arts Emmy award. Born of Fire was also honored with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

About the 2012 Chrysler 300

Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and delivers up to 31 best-in-class highway mpg. And with the most advanced all-wheel-drive system in the E-segment, the all-new Chrysler 300 V-6 AWD models deliver best-in-class city and highway fuel economy (18/27) and even more year-round grand-touring performance.

With more standard equipment than its direct standard full-size segment competitors, the 2012 Chrysler 300 is well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 horsepower, world-class ride and refinement, and the segment’s largest touchscreen infotainment system — Uconnect® Touch — all at an extraordinary value.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features –including the studio quality sound experience of Beats by Dr. Dre technology.

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Luxury Series takes the Chrysler 300C model further, integrating ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI V-8 engine with Fuel Saver Technology.

The Chrysler 300 is available with more than 70 safety and security features and was named a Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). The Chrysler brand was named the ‘Most Ideal Popular Brand’ in AutoPacific’s 2011 Ideal Vehicle Awards based on owners’ ratings of their 2011 cars and trucks.

The 2012 Chrysler 300 sedan has a U.S. Manufacturer’s Suggested Retail Price of $27,995 (including $825 destination charge).

You can check out the new ‘Imported from Detroit’ TV Spot for the 2012 Chrysler 300 below. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week.In this week’s edition we look at strong July sales, new ad campaigns for the Dodge Durango and Fiat 500, an Emmy nod for the Super Bowl commercial and words from Sergio Marchionne on progress the company has made in the past 19 months.

August 2, 2011 , Auburn Hills, Mich. – Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of “Lose Yourself,” available now for download on iTunes. The song is performed by “Selected of God,” the choir featured in the Chrysler brand Super Bowl commercial “Born of Fire.” Keeping in the spirit of the “Imported from Detroit” campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities – Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.

The song can be downloaded directly from iTunes  for 99 cents. An accompanying music video, not available for download, can be viewed on YouTube. The music video was produced by the Chrysler brand and filmed throughout Detroit.

“The Chrysler brand is firm in its commitment to the City of Detroit and we would like to continue to extend the generosity and goodwill generated from the Imported from Detroit campaign launched during this year’s Super Bowl. This new rendition of Lose Yourself is very moving, it is meant to inspire the listener from within and it perfectly captures the emotion felt in the Born of Fire commercial.”

-Olivier FrancoisChrysler Brand President
CEO and Lead Executive for Marketing, Chrysler Group LLC

Selected of God Choir

Selected of God Choir

“Eight Mile Style is honored to be part of this project that gives back to the City of Detroit. By using the ‘Selected of God’ choir as its ambassadors, the ‘Imported from Detroit’ movement now has more meaning than ever – never give up, always give back.”

-Jeff Bass
Principal of Eight Mile Style LLC

In keeping with the spirit of the Imported from Detroit campaign, Eight Mile Style will donate 100 percent of all publishing proceeds from each song download to three charities:

Imported from Detroit Project

Chrysler Brand and Eight Mile Style have also announced the launch of the “Imported from Detroit Project” (IFD). The IFD Project is a website created to highlight events and activities that promote the City of Detroit. The website will be updated regularly and will incorporate social media elements such as Twitter and Facebook. For more information, visit www.IFDProject.com.

Screen Shot from the Selected of God "Lose Yourself" Video

Screen Shot from the Selected of God "Lose Yourself" Video

Born of Fire

“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

The Chrysler brand chose the song, “Lose Yourself,” because the lyrics speak to the ability to do anything we set our mind to do. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.

Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it’s available right here and evident in the Chrysler brand product lineup.

About Abayomi Community Development Corporation (www.abayomicdc.org)

The Abayomi Community Development Corporation (“Abayomi”, a term from the Yoruba tribe in West Africa which means “a pleasant meeting place”, pronounced a-ba-yo-mee), is a 501(c)(3) human services nonprofit organization serving the metropolitan Detroit area. Abayomi has provided community & economic development, education, and recreation programs to over 8,000 youth and families in the far Northwest and metropolitan Detroit area for over 10 years. Our goals are to establish an awareness of the value of family, improve socioeconomic conditions and increase the level of dignity and personal achievement within the Detroit community.

About The Yuinon ( http://www.yumentor.com)

The Yuinon (pronounced “union”) Inc. is an innovative, faith-based, holistic youth development organization founded in Detroit in 2003. Our youth development philosophy is rooted in relationship. More so than a program, a lasting relationship by a caring adult with a youth has proven to be the most effective way to truly encourage and support them. This approach has enabled us to maintain contact with youth that we have engaged in various capacities including: prevention programs, conferences, seminars, youth groups, and recreational outreach. We have provided such services for thousands of youth since our inception through partnerships with schools, community groups, juvenile detention centers, and churches. We are excited that we can now count the U.S. Department of Education as a partner willing to be a resource that enables us to support three hundred 4th-8th graders in Detroit with mentors who will help give them a foundation for success!

Selected Of God Choir

Selected of God Choir

About Robert S. Shumake Scholarship Foundation (www.shumakerelays.com)

The Robert S. Shumake Scholarship Relays is a premier class A track and field competition for high school students across the nation. Its unique model is unprecedented in that it has a dual focus. The Shumake Scholarship Relay competition highlights both athletic ability and academic achievement. Prizes are awarded to the athlete on each team with the highest grade point average, teams with the highest score at the end of the meet and athletes who place 1st through 8th. Since 2005, over 2,000 athletes (boys and girls) representing over 65 teams participated in this track and field event. This year an estimated 80 teams will participate with over 2,500 athletes.

About Selected of God Choir

Larry Callahan and Selected of God is a community-based choir affiliated with Praise Tabernacle in Grosse Pointe, Mich. In October 2008, Selected of God became an award winning choir by being named the Best Small Choir in the Detroit Region at the How Sweet the Sound Competition. Their travels include churches and concert halls across the Midwest and South, numerous churches and venues in their home city, Detroit.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive innovation – all at an extraordinary value – since the company was founded in 1925.

The Chrysler brand continues that tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 vehicle the brand sells is all-new or significantly redesigned and engineered from the ground up. This succession of innovative product introductions propels the brand’s standing as the leader in design, engineering and value. “Design with purpose” puts the premium for the Chrysler brand in the product, not the price.

Imported From Detroit

Imported From Detroit

The new Chrysler Town & Country minivan, the best-selling minivan in the United States in 2010, leads the way with a new powertrain offering best-in-class horsepower; an all-new, exquisitely crafted interior that includes improved Stow ‘n Go® seating; an updated, elegant exterior design and over 40 standard safety and technology features on every model, including SafetyTec which includes blind spot monitoring, rear cross path detection, ParkSense® rear park assist, ParkView® rear back-up camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town & Country minivan has won the R.L. Polk Loyalty award an unprecedented 10 times in-a-row.

The new 2011 Chrysler 200 sedan and Convertible offer elegant styling within a vehicle segment often noted for its “sea of sameness.” A stylish new exterior and all-new interior will wow consumers with its craftsmanship, high-quality materials and understated elegance. The new powertrain and major suspension overhaul provides a confident, spirited driving experience. Every safety feature is standard on the 200 sedan and 200 Convertible, and all models are packed with standard features at a price that offers customers a remarkable value.

With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the “most award-winning new car ever” to new heights – combining the best of the nameplate’s 56-year history with world-class craftsmanship, execution and upscale materials. Unmistakable proportions with added design, refinement and a more tailored appearance provides the all-new Chrysler 300 sedans with distinctive styling. By combining world-class accommodations with American style, the all-new Chrysler 300‘s interior features an expressive and elegant design with authentic materials, passenger comfort features and precise fit and finish. The 2011 Chrysler 300 sedans deliver grand-touring performance and world-class handling with efficient powertrains and new second-generation E-segment chassis architecture. Customers will feel connected, comfortable and secure with state-of-the-art connectivity, infotainment and more than 70 safety and security features. The iconic vehicle of the Chrysler brand sets the new standard for American sedans.

It sure was a sparkling week for Chrysler Group…and our own Pete Misiak collects the accolades Under the Pentastar:

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