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Buckle in ’cause you’re about to go for a ride.

Starting last Friday, Chrysler Group‘s Dodge brand kicks off a partnership with the latest installment of Universal Pictures’ “Fast Five.” The movie will hit the theaters starting April 29 but you — yes YOU — can already get in on the action.

Dodge supplied multiple 2010 and 2011 Dodge Charger vehicles used in chase scenes throughout the movie, and is sponsoring a Dodge-Fast Five advertisement that will air for the first time tomorrow during the coveted Final Four advertising space.

While commercials are for watching, there’s plenty of opportunities for Dodge and movie fans to really get in on the chase as we covered in a blog post last week.

Also, check out this week’s “Under The Pentastar” below! This week recaps a major March for Chrysler Group vehicle sales, the Dodge Charger‘s starring role in “FF5,” the next installment of the “Fast and Furious” franchise, a sneak peek at a couple of Jeeps to be revealed at the Moab Jeep Safari, and honors for the 2011 Jeep Grand Cherokee.

Thanks again for checking out Chrysler Catchall!

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Imported From Detroit!

Imported From Detroit!

The Chrysler brand introduced the new “Imported from Detroit” merchandise a few weeks back on the Chrysler brand’s website. The new collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, “Born of Fire.”

2011 Chrysler 200

2011 Chrysler 200 Super Bowl Commercial

The two-minute commercial resonated throughout the country, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group LLC.

"Imported From Detroit" Merch

"Imported From Detroit" Merch

“The objective of the ‘Born of Fire’ commercial was intended to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200, we are humbled at the thought that the conversation continues and is generating a spark throughout the country. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude. The entire company is proud that we are manufacturing and producing products that embody beauty and quality such as the 2011 Chrysler 200.”

Olivier Francois
President and CEO, Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

 

 

"Imported From Detroit" Merch

"Imported From Detroit" Merch

In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise found on Chrysler.com will go to four Detroit-area charities.

"Imported From Detroit" Merchandise

"Imported From Detroit" Merchandise

Charities are as follows:

The Marshall Mathers Foundation

Boys & Girls Clubs of Southeastern Michigan

Habitat for Humanity Detroit

Think Detroit PAL

Check out the video below to see more of the “Imported From Detroit” Merchandise! As always, click any of the images in the post to see more! Thanks for Checking out Chrysler Catchall!

2012 Dodge Charger SRT8® Chicago Auto Show World Debut

2012 Dodge Charger SRT8® Chicago Auto Show World Debut

The new product onslaught continues for the Dodge brand with the announcement yesterday at the Chicago Auto Show that the Dodge Charger SRT8 will return for the 2012 model year.

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

“We’re continuing the fast-paced rebuilding of Dodge as our performance brand, and the expansion of our SRT product lineup in 2012 is an important part of our rejuvenation. The new 2012 Dodge Charger SRT8 builds on the iconic four-door fastback coupe design of the all-new Charger and adds a much larger power band across the rpm range, along with intelligent performance attributes and safety and creature comforts for customers who are passionate about performance driving.”

-Ralph Gilles
President and CEO
Dodge Brand

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

The 2012 Dodge Charger SRT8 will be built at the Brampton Assembly plant in Brampton, Ontario, Canada and will be in Chrysler Dodge Jeep Ram dealership showrooms later this year. For more details on the new SRT8 Charger, check out Dodge’s Press Release.

However, the 2012 Dodge Charger SRT8 wasn’t the only star of the show. From minivans to muscle cars, the Dodge brand introduced an entire lineup of new R/T performance models at the Chicago Auto Show yesterday.

2011 Dodge RT Lineup

2011 Dodge RT Lineup

Whether it’s a Charger, Challenger, Journey, Durango or the Grand Caravan, Dodge now offers R/T models that deliver power, performance and modern technology that combine to create the heart and soul of each vehicle.

2011 Dodge Durango RT

2011 Dodge Durango RT

“We have customers who love cars, who love the thrill of driving, but can only afford one car. Our Dodge R/T models give buyers the chance to stoke their love of driving while still taking care of their families and responsibilities. Driving these R/T models will absolutely leave a smile on their face.”

-Raplh Gilles

2011 Dodge Durango RT Interior

2011 Dodge Durango RT Interior

The Road & Track name has been the performance moniker for Dodge since the muscle car era of the 1960’s, and the brand is delving into its rich heritage to pave the way for the future.

“We’re going back to our roots, when Dodge R/T meant a higher level of dynamic capability,” Gilles added. “In addition to exterior design cues and sporty interiors, every Dodge R/T vehicle will have unique handling characteristics, high-tech, high-performing engines, special exhaust tuning, a sport-tuned suspension and performance tires that grip the road. These Dodge R/Ts have definitely earned their stripes.”

2011 Dodge Journey RT

2011 Dodge Journey RT

To see more pictures of the 2011 Dodge R/T vehicles, or the 2012 Dodge Charger SRT8, click on any of the images in the post. Thanks for checking out Chrysler Catchall!

“This is the Motor City, and THIS is what we do.”

Those are the only words spoken by Eminem in the whole commercial, but when he says them, they sure do make an impact.

2011 Chrysler 200

2011 Chrysler 200

The commercial evokes emotions of a Detroit that is struggling to get back on its feet, after it has felt the harsh effects the recession has had on a city that employs many through its automotive assembly plants. As the automotive industry improves, so does Detroit. Chrysler hasn’t given up in the face of adversity, and neither will Detroit.

It is a powerful statement that is in the same vein as the all new 2011 Jeep Grand Cherokee‘s “Things That Make Us” commercials. It focuses on the American worker, who is the backbone of the automotive industry, who has felt the recession hit hardest at home.

2011 Chrysler 200

2011 Chrysler 200

Either way, people are taking notice of changes being made all throughout Chrysler, from the design of their vehicles, to the way they market them. Chrysler released the details of their new marketing and advertising campaign on their site yesterday. Here’s a small excerpt:

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

Chrysler has come out swinging in 2011, with no signs of slowing soon! Thanks for checking out Chrysler Catchall! To see more pictures of the 2011 Chrysler 200, click on any of the photos or visit your Local Chrysler Dodge Jeep Ram Dealer.

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