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2013 SRT Viper GTS Launch Edition

2013 SRT Viper GTS Launch Edition

  • Street and Racing Technology (SRT) brand’s flagship performance machine returns with more power and performance, superior craftsmanship, new technologies and creature comforts SRT
  • Two new models include SRT Viper and SRT Viper GTS
  • All-aluminum, mid-front 8.4-liter V-10 engine delivers 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports car engine in the world
  • Triple-digit weight reduction results in Viper best power-to-weight ratio
  • Dealer orders expected to open in mid-November 2012

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280 2013 Dodge Darts were lined up and ready for dealers

280 2013 Dodge Darts were lined up and ready for dealers

June 28, 2012 , Chicago – The all-new 2013 Dodge Dart continues to make its way to dealers across the country today.

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FIAT Doblo with Ram Trim

FIAT Doblo with Ram Trucks Trim

You knew it had to happen eventually. It was inevitable. And now here it is. The first Fiat to go Chrysler. As of right now it looks like the FIAT Doblo will be coming to US soil wearing the Ram Truck‘s trim. The above picture is not an actual photo of the new van, just what my imagination leads me to believe it may look like, with the headlights possibly being shaped more similar to a Ram 1500‘s. (This is my first attempt at photoshopping a concept vehicle, so go easy on me.)

But then again, that’s just a guess, and your guess is as good as mine! No actual photos have been released yet, but when they are, we’ll bring them your way! Here’s what Chrysler Group LLC had to say about the Fiat Doblo coming to Ram Trucks:

September 9, 2011 , Auburn Hills, Mich.; Istanbul, Turkey; Turin, Italy – A Letter of Intent has been signed between Fiat Group Automobiles SpA (FGA) and its Turkish joint-venture partner TOFAS for the supply of the Fiat Doblò vehicle to Chrysler Group where it will be sold in the U.S. and Canadian markets under the Ram brand.

Exports of the Doblò, recently voted “International Van of the Year 2011,” will commence in early 2013. The seven-year supply agreement calls for TOFAS to export a total of 190,000 units of the successful Doblò vehicle from its Bursa facility – Turkey’s largest automobile production plant.

TOFAS will invest over $160 million (USD) for the necessary U.S. and Canadian homologation and customer requirement modifications.

Listed on the Istanbul Stock Exchange and established 43 years ago in 1968, TOFAS is a joint-venture between Fiat Group Automobiles SpA and the Koc Group.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

 

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week Betty Carrier Newman recaps the introduction of a pickup truck package for the Jeep® Wrangler, celebration of the Jeep brand‘s 70th anniversary, and special honors for FIAT’s Brand Gallery.

Ram Trucks

Ram Trucks

The Ram Truck Brand yesterday released a series of six videos that show various 2011 Ram Truck Vehicles. You can see the 2011 Ram 2500 Laramie Longhorn, 2011 Ram 1500 Express2011 Ram 3500 Chassis Cab with Dakota Bodies service body upfit, 2011 Ram 3500 Max Tow2011 Ram 5500 Chassis Cab with Knapheide dump body as well as the 2011 Ram 5500 Chassis Cab with Terex aerial device and Dakota body in the videos below.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

Thanks again for checking out Chrysler Catchall!

2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

June 23, 2011 , Auburn Hills, Mich. – The Ram Truck brand continues to establish its own identity and clearly define its customer.

“As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they’d like to see. Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico

2012 Ram Cargo Van

2012 Ram Cargo Van

For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.

Also for 2012, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500 / 3500 Heavy Duty pickups get new safety, fuel efficiency and convenience features.

Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

RamBox Holster

RamBox Holster

Ram trucks now boast these segment exclusives:

  • Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox® lockable and lighted bedside storage
  • In-floor storage on all Ram crew cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models
  • 3,600-lb. towing for Class 1 cargo vans
2011 Ram 4500 ST Chassis Cab

2011 Ram 4500 ST Chassis Cab

The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck’s leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.

“The commercial truck segment is all about total cost of ownership,” added Diaz. “When you account for fuel economy, brake wear, tire wear and the best powertrain warranty in the business, Ram Chassis Cab trucks offer the lowest cost of ownership. Also, the new Ram Cargo Van, with its class-leading capability and a lower total cost of ownership, is a great vehicle choice for small businesses and commercial fleets.”

2011 Ram HD Truck Cummins 6.7L Turbo Diesel

2011 Ram HD Truck Cummins 6.7L Turbo Diesel

Equipped with a choice of engines, including the legendary 5.7-liter HEMI® V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).

A partnership that extends back more than 20 years, Ram Truck and Cummins have delivered billions of miles of customer reliability. Cummins-equipped Ram trucks with more than 300,000 miles are common, while others have surpassed one million hard-working miles. All Ram Truck engines, transmissions and axles are covered by a segment-leading five-year, 100,000-mile powertrain warranty.

Ram Power Wagon

Ram Power Wagon

Also returning for 2012 is the award-winning Ram Power Wagon. The Ram Power Wagon is the most capable factory-equipped off-road-ready pickup truck on the road. It’s equipped with electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 33-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-lb. winch cleverly hidden behind the front bumper.

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.

BusinessLink and Brandl Motors

BusinessLink and Brandl Motors

BusinessLink: The fast lane for small business

BusinessLink is a free program that connects business owners with a network of Chrysler Group dealers that are specially equipped to work with small businesses. Nationwide, Chrysler Group’s more than 490 BusinessLink dealers offer the convenience of one-stop sales and service essential to help commercial / small businesses stay on the road to profitability.

Business owners may access this free membership program with proof of business ownership at any BusinessLink dealer. Benefits include no dues or fees, specialized in-dealership commercial / small business sales and service personnel, extended service and repair hours, priority next-available-bay service, free shuttle service, 24/7 towing service, free loaners for select vehicles, expertise in commercial financing options and unique business variable incentives.

Find a local BusinessLink dealer at (877) 2THELINK or on the web at http://www.chryslerbusinesslink.com.

2011 Ram Outdoorsman

2011 Ram Outdoorsman

On The Job: The cost of doing business just went down

Chrysler Group’s On The Job vehicle program provides commercial / small business owners a variety of incentives and discounts to assist them in purchasing, servicing, maintaining and customizing vehicles to specifically address their unique professional needs. Among them:

  • Up to $1000 in custom commercial upfit allowances
  • Up to $1000 on vehicle graphics; allowing owners to turn their professional vehicle into a mobile rent-free advertising machine to promote their businesses
  • Up to two years of free oil changes

Small Business / Commercial incentives can be combined with all other retail incentives. These On The Job programs are designed to help business owners reduce the cost of doing business by doing business at any of Chrysler Group’s 2,300 dealerships. Most Chrysler Group vehicles qualify for On The Job program advantages when the vehicle is purchased for business use.

For On The Job program information, call (877) ONTHEJOB or click on http://www.dodge.com/en/commercial/programs_discounts/.

June 17, 2011 10:21 AM- It is never a dull week at Chrysler Group LLC with so many exciting and important events always occurring. This week started off with a celebration, as nearly 40,000 people gathered at the company headquarters for “Family Day” on Saturday to enjoy food, entertainment and product displays.

The exciting events continued throughout the week and they’re all highlighted by our own Pete Misiak for us…Under the Pentastar:

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

In other Chrysler news, Fred Goedtel, Vice President and Head of Assembly Operations, Chrysler Group LLC, and Sterling Heights Mayor Richard Notte will join UAW representatives and invited guests to celebrate the beginning of construction of a new paint shop at the Sterling Heights Assembly Plant. The company announced in October 2010 that it was investing $850 million to update the plant with a state-of-the-art paint shop for the production of future products.

As always, click on any of the photos in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

June 6, 2011 , Auburn Hills, Mich. – In celebration of this milestone and to keep the Jeep® brand momentum alive, the full-line of Jeep 70th Anniversary Edition modelsGrand Cherokee, Liberty, Compass, Patriot, Wrangler/Wrangler Unlimited – were presented against the red rock and glistening waters of the Colorado River.

Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

Showcasing the evolution and innovation of the legendary 4×4 leader, seven key historical models illustrated important milestones in the Jeep brand’s history – not in a museum, but in the rugged outdoors where they belong:

  • 1944 Willys-Overland “Jeep” MB
  • 1945 Willys-Overland Jeep CJ-2A
  • 1949 Willys-Overland Jeep Station Wagon
  • 1963 Jeep Wagoneer
  • 1984 Jeep Cherokee
  • 1987 Jeep Wrangler
  • 1993 Jeep Grand Cherokee
Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

In addition, five customized Jeep vehicles fresh from the 45th annual Moab Easter Jeep Safari provided a taste of new potential Jeep production and customization ideas in a true Jeep setting. The Jeep “image” vehicles included were the Wrangler Pork Chop, Wrangler Renegade, Compass Canyon, Cherokee Overland and the Grand Cherokee Off-Road Edition. More than 30 percent of the people who are in the market for a new vehicle are influenced by the vast selection and availability of aftermarket Mopar® accessories, which fit a variety of lifestyles.

Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

This international media event produced outstanding photography and b-roll that features Jeep brand vehicles with the breathtaking landscape in Moab. To see more photos from the event as well as photos of Chrysler Dodge Jeep Ram Vehicles, click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Yesterday we posted about the Ram Truck Brand’s new “Guts and Glory” campaign. I’ve included some photos from the commercials that were featured.  The Ram Brand has also offered us a large handful of videos under the theme “Ram Proven Power.” These videos show actual Ram Trucks owners and how their use their trucks. Here’s what the Ram Trucks Brand‘s RamZone Blog had to say about it:

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

“In our Ram Proven film series, we don’t use some Hollywood spokesperson or fashion models that wouldn’t know a HEMI® from a Cummins Turbo Diesel. Our focus is on actual Ram owners sharing stories on what their truck means to them. These folks could be your next door neighbor, co-worker or even a family member. What they all have in common is that they depend on their Ram to help out with the heavy lifting of the job at hand.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Our Ram Trustimonials and Test Drive video provide an insider’s look into the lives of truck owners just like you. These videos tell a compelling story of the durability and capability of our Ram trucks and the impact they have had on their owners’ lives. You’ll get a glimpse into how the Ram trucks are used to get the job done, and also learn more about the Cummins power plant and its proven durability engine; a preferred choice among many commercial truck buyers.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

So sit back and enjoy these short videos on www.ramtrucks.com/proven as we’re sure you can relate to these folks!”

You can check out the commercials by clicking on the link above. You can check out the “Ram Proven Power | Rodeo” Clip below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

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