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All-new 2013 Dodge Dart

All-new 2013 Dodge Dart

July 2, 2012 , Auburn Hills, Mich. – Consumer Guide Automotive’s Daily Drive editors named Chrysler Group LLC’s 2012 Fiat 500, all-new 2013 Dodge Dart and 2012 Jeep® Patriot as picks for their “10 Coolest Cars Under $18,000” list.

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  • New spot, ‘Elegance,’ begins to air Thursday, November 17 on national broadcast and cable networks
  • Features all-new limited edition ‘2012 Fiat 500 by Gucci,’ arriving to FIAT Studios in Q1 2012

November 17, 2011 , Auburn Hills, Mich. – The FIAT brand is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez’s song “Until It Beats No More,” from her new album, “Love?”(Island Def Jam), the commercial will be shown on national and cable networks on Thursday, November 17th.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car.

“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver. To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”

Olivier Francois
Head of FIAT Brand and Chief Marketing Officer
Chrysler Group LLC

FIAT 500 Elegance

FIAT 500 Elegance

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking “GG” on the shift knob, the ad tells the story of the model’s elegance, originality and performance seamlessly.

“The collaboration between FIAT and Gucci bring together two of Italy’s most respected brands. Inspired by FIAT’s rich heritage and design and customized by Gucci Creative Director Frida Giannini, the vehicle makes the perfect modern travel statement,” Francois said.

A 60-second and a 30-second version of ‘Elegance,’ can be viewed above or at the FIAT brand Facebook page and on the FIAT brand YouTube channel. The commercial was created in partnership with Doner of Detroit.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in Q1 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit http://www.fiatusa.com/gucci.com.

In September, the FIAT brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” a 30-second trailer of the video and the first ever Fiat commercial featuring Lopez, both of which aired on local and national broadcast networks.

FIAT 500 Elegance

FIAT 500 Elegance

About Jennifer Lopez

Actress, entertainer, film, TV and producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.

She has sold over 55 million records worldwide and starred in multiple box office No. 1 films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

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FIAT 500 Elegance

FIAT 500 Elegance

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s installment recaps a tentative contract agreement with the UAW, the millionth Certified Pre-Owned Vehicle customer’s big surprise, and JLo takes us to her home town in the latest Fiat 500 commercial.

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories for the week of September 9, 2011, include FIAT 500 by Gucci, officially unveiled to a crowd of notable trendsetters at the Gucci store on 5th Avenue in New York City; the 2012 Jeep Wrangler and Activision team up on a new game and a new Wrangler MW3 Special Edition model to hit showrooms in November; Dodge and Mopar announce a new Dodge Charger Pursuit vehicle for law enforcement; Kurt Busch and Brad Keselowski qualify for the 2011 “Chase for the Sprint Cup.

 
    • Free application now available for download from Apple® iTunes
    • New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
    • Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
    • App available for download to Apple iPad users
    • Updated quarterly, FIAT Source to launch Fashion issue this fall
FIAT iPad App

FIAT iPad App

July 22, 2011 , Auburn Hills, Mich. – The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.

The “FIAT Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the FIAT brand, celebrate modern art, technology and design revival.

“The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

FIAT iPad App

FIAT iPad App

FIAT Source Application Features

This new FIAT brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.

Summer 2011 Issue: Art & Design

Continuing the FIAT Brand’s tie to artistic expression, the premiere FIAT Source issue highlights four emerging artists who create their work in uniquely different ways, including:

A Detroit-based graffiti artist and community member who started painting the streets when graffiti was nowhere to be found in the city. He has worked on many events with the FIAT Brand

A 17-year-old professional photographer who started her professional career in middle school. She also captured the 2012 Fiat 500 catalog’s lifestyle images

An emerging artist whose style has evolved from animation study, to line drawing, to computer scanning and illustration, to painting and sculpture. He was also the first artist to paint the Fiat 500 art car at the Motor Village of LA Studio grand opening

A member of Public School, an Austin-based collective comprised of designers, illustrators, and photographers – this artist prefers an ink pen and paper for sketching and has used his talents on one of the FIAT art cars

FIAT iPad App

FIAT iPad App

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

FIAT iPad App

FIAT iPad App

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