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Sergio Marchionne, CEO of Chrysler Group LLC

Sergio Marchionne, CEO of Chrysler Group LLC

Kicks-Off 2012 Campaign “Let’s Make Greater Detroit Greater”

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2012 Chrysler Town and Country Adapted for Mobility

2012 Chrysler Town and Country Adapted for Mobility

Digital-to-drive campaign showcases cross-platform innovation and highlights the power of Mom in the vehicle purchase process

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week, Chrysler Group presents four new television commercials as part of “It’s Halftime in America” campaign; in California it was a love fest for the Chrysler and Dodge brands at the Seventh annual Spring Festival of LXs; and Jeep® and Mopar® have created six new vehicles for the 46th annual Easter Jeep Safari in Moab, Utah.

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From the Chrysler LLC Blog: The Fiat 500‘s already a bundle of fun, now you can shop for accessories, even another Fiat 500 using a new app for iPad called FIAT Source. Info on that, plus news of an award for Ram truck and a new ad campaign for Jeep® that features a model never before highlighted in a Jeep ad campaign. That’s all in this week’s Under the Pentastar.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Yesterday we posted about the Ram Truck Brand’s new “Guts and Glory” campaign. I’ve included some photos from the commercials that were featured.  The Ram Brand has also offered us a large handful of videos under the theme “Ram Proven Power.” These videos show actual Ram Trucks owners and how their use their trucks. Here’s what the Ram Trucks Brand‘s RamZone Blog had to say about it:

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

“In our Ram Proven film series, we don’t use some Hollywood spokesperson or fashion models that wouldn’t know a HEMI® from a Cummins Turbo Diesel. Our focus is on actual Ram owners sharing stories on what their truck means to them. These folks could be your next door neighbor, co-worker or even a family member. What they all have in common is that they depend on their Ram to help out with the heavy lifting of the job at hand.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Our Ram Trustimonials and Test Drive video provide an insider’s look into the lives of truck owners just like you. These videos tell a compelling story of the durability and capability of our Ram trucks and the impact they have had on their owners’ lives. You’ll get a glimpse into how the Ram trucks are used to get the job done, and also learn more about the Cummins power plant and its proven durability engine; a preferred choice among many commercial truck buyers.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

So sit back and enjoy these short videos on www.ramtrucks.com/proven as we’re sure you can relate to these folks!”

You can check out the commercials by clicking on the link above. You can check out the “Ram Proven Power | Rodeo” Clip below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recapping important happenings around the company over the past week.

This week’s video leads off with a recap of the announcement that Chrysler Group plans to repay their $7.5 billion dollar debt to the US and Canadian governments next week; followed by the exciting news that Chrysler Brand was named “Top Popular Brand” in the 2011 AutoPacific Vehicle Satisfaction Awards, Lenny Kravitz is starring in the all new Jeep Wrangler Broadcast Campaign; and finally, Jamawn (Jay) Woods of Sterling Heights Assembly Plant was honored for his success on the reality show “America’s Next Great Restaurant”.

Thanks again for Checking out Chrysler Catchall!

2011 Jeep Compass Hero

2011 Jeep Compass Hero

The new 2011 Jeep® Compass is an evolution of a legendary bloodline. It was born, heart and soul, from the core Jeep brand values of freedom, adventure, 4X4 capability and iconic beauty.

Even with such a deep-rooted family tree, the Jeep Compass has emerged as a bold spirit capable of carving out its own destiny and taking on a personality that is youthful, free and embodies a brave American spirit. It is that confidence, independence and freedom that are captured in the new advertising campaign called, “Bloodline.” The new advertising campaign makes its debut this evening on local and national broadcast channels across the country.

Part of The Jeep Blood Line

Part of The Jeep Blood Line

“The new 2011 Jeep Compass boasts stunning new styling, with cues coming directly from the brand’s premium icon – the Jeep Grand Cherokee. Because Compass and Grand Cherokee share this premium design – while offering legendary Jeep capability – our new ‘Bloodline’ campaign makes perfect sense, and allows us to demonstrate that Compass is a progressive, fun-to-drive vehicle targeted to consumers that share the passion of the Jeep brand.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

“Bloodline” showcases the Jeep Compass as it masters both urban and off-road adventures – staying true to the brand’s legendary heritage. The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right.

Muhammad Ali in the Bloodline Commercial

Muhammad Ali in the Bloodline Commercial

For 2011, the Jeep Compass offers customers unsurpassed compact-SUV 4×4 capability, courtesy of the Jeep Freedom Drive II® Off-Road package. This available four-wheel-drive system delivers Jeep Trail Rated® capability for the first time in Compass form. The package includes a second-generation continuously variable transaxle with low-range gear that engages when the off-road mode is activated, 17-inch all-terrain tires and aluminum wheels, a one-inch raised ride height, a full-size spare tire, skid plates and tow hooks.

In addition to sophisticated new styling and unsurpassed compact-SUV 4×4 capability, the new 2011 Jeep Compass boasts up to 29 miles per gallon, a host of interior refinements, and improved ride and handling characteristics in all conditions – courtesy of upgraded steering and suspension systems. The new Jeep Compass offers a unique blend of premium styling, capability, efficiency and value that is unmatched in the compact SUV segment.

Screen Shot from the "Bloodline" Ads

Screen Shot from the "Bloodline" Ads

Delivering the packaging and interior flexibility of an SUV with the performance, handling, fuel economy and price of a compact car, the new 2011 Jeep Compass also boasts more than 30 standard safety and security features.

The 2011 Jeep Compass is available in three configurations: Compass Sport, Latitude and Limited. All are available with front-wheel drive, the Freedom Drive I full-time, active 4×4 system or the Freedom Drive II Off-Road Package full-time, active 4×4 system with low-range capability.

The 2011 Jeep Compass is available in the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat, Brilliant Black Crystal Clear Coat, Deep Cherry Red Crystal Clear Coat and Mineral Gray Pearl Coat.

Check out both the 30 second and 60 second commercials. (The audio issues have been resolved.) Thanks for checking out Chrysler Catchall!

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