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“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s stories include:

And in other news, straight from the mouth of Chrysler themselves:

“Some people say that size doesn’t matter. Through most of its history, Chrysler Group (and its previous iterations) has rarely been the biggest automaker.

That’s okay because as CEO Sergio Marchionne said May 24 at our Sterling Heights (MI) Assembly Plant, the company’s vision and aspiration is not to be the biggest automaker, “just the best.”

Sergio Marchionne announcing Chrysler's Pay Back

Sergio Marchionne at Sterling Heights on May 24th, 2011

Still, it was nice to hear all the good noise made in the May sales stories last week about our fantastic sales for May — when practically every other OEM declined or was flat. We were among the Big 3 again. While we don’t know what the future holds, all of Chrysler Group is hard at work to continue the growth we’ve seen the past year.

2011 Dodge Durango Crew

2011 Dodge Durango Crew

And, that growth — looking at gains, not raw numbers — is where Chrysler Group is leading the industry in a handful of segments. Those segments are:

Through the end of May, we’ve been growing and improving — faster than the U.S. auto industry has combined. And, in cases like Compact SUVs, Jeep® brand is driving the growth.

The two tables below look at the five segments noted above. The first table compares May 2011 to May 2010, and the second one compares the first five months of 2011 to the first five months of 2010. The data is from our Demand & Order Management group. You can find similar information at places like the Wall Street Journal’s Market Data Center.”

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!

2011 Dodge Challenger SRT8 392

2011 Dodge Challenger SRT8 392

June 7, 2011 12:56 PM- Tuesday morning, Chrysler Group announced a number of upper management changes and the rebirth of SRT — Street and Racing Technology — as its own brand once again.

First, there’s the management changes:

Fred Diaz

  • Yesterday: president/CEO of Ram Brand and lead executive for U.S. sales
  • Today: Still president/CEO of Ram Brand, but now also president/CEO of Chrysler de Mexico, including responsibility for Latin America. This region is now under Diaz, separate from Mike Manley, lead excutive for international operations, as well as president/CEO of Jeep® Brand.

The new Mexico/Latin America role for Diaz shows the growing importance of those markets for Chrysler Group‘s future success.

Reid Bigland

  • Yesterday: President/CEO of Chrysler Canada
  • Today: Still president/CEO of Chrysler Canada, as well as president/CEO of Dodge Brand and head of U.S. Sales.

In related news for Chrysler Canada, David Buckingham has moved from VP of sales to a new position, chief operating officer.

Ralph Gilles

  • Yesterday: President/CEO of Dodge Brand and senior vice president of Product Design for Chrysler Group
  • Today: Still senior VP of product design and now president/CEO of the newly recreated Street and Racing Technology Brand, our cross-brand performance unit. Gilles also has responsibilities for the company’s motorsports activities (same as before).

In addition, Joe ChamaSrour is reassigned to international operations and reports to Manley.

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

SRT

Chrysler launched the SRT Brand at the 2002 NAIAS “to create a line of industry-leading performance vehicles and parts.” While we still made SRT vehicles, there wasn’t as concerted effort in development and marketing in recent years.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

With Gilles’s obvious passion for design, racing and the auto industry in general, he’s the ideal person within the company to assume leadership with the SRT Brand. Combined with his current design responsibilities, it’s really not a big change from his previous role with Dodge — just more focused on making sure customers have fun options for Chrysler Group cars.

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

Through the end of May, Chrysler Group had sold 2,901 2011 Dodge Challenger SRT8 vehicles, the only SRT in the 2011 lineup. However, starting this fall, we’ll have four members to the SRT family with 2012 models of the Jeep Grand Cherokee SRT8 and the Chrysler 300 SRT8 (both unveiled at the NY International Auto Show), Dodge Charger SRT8 (unveiled at the Chicago Auto Show) and the Dodge Challenger SRT8.

For the SRT fans, check out the Drive SRT Facebook Page. To see more photos of Chrysler Dodge Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!

2012 Dodge Avenger R/T

2012 Dodge Avenger R/T

In the auto business, you know it’s never too early to roll out the next year’s model — and cool, new features and upgrades — to your vehicle line up. That’s what Dodge is doing this week with the unveiling of the 2012 Dodge Avenger R/T at the New York International Auto Show.

In the video below, Dodge President/CEO Ralph Gilles and Dodge Avenger Brand Manager Pieter Hogeveen give you a peak at what you could call the “greatest American hero,” which will start flying into dealer showrooms during the third quarter.

2012 Dodge Avenger R/T

2012 Dodge Avenger R/T

For those of you who also like to read, have a look at what Dodge did to the 2012 Avenger R/T suspension:

  • increased roll stiffness by 18%
  • increased spring rates by 17% in the front and more than 12% in the rear
  • front strut damping rates increased 15%
  • rear strut damping rates are increased almost 20%
  • rear stabilizer bar diameter is 2 mm larger, increased from 19 mm to 21 mm
2012 Dodge Avenger R/T

2012 Dodge Avenger R/T

The suspension changes result in a spirited, performance sedan driving experience, with best-in-class 283 horsepower. Manufacturered at our Sterling Heights (Mich.) Assembly Plant, the 2012 Avenger R/T delivers 29 miles per gallon on the highway and 19 mpg in the city.

Other highlights include:

  • 3.6 liter Pentastar V-6 engine (one of Ward’s “10 Best Engines”) mated to a six-speed automatic transaxle
  • unique exterior design elements, including a unique body-color grille with the Dodge badge, menacing black headlamp background, the “war paint” R/T decal on the front quarter panel and unique 18-in. painted aluminum wheels.
  • Dodge Avenger is a 2011 Insurance Institute for Highway Safety Top Safety Pick, and includes a varity of high-end standard safety features
2012 Dodge Avenger R/T

2012 Dodge Avenger R/T

For more, catch the video below:

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