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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s extended edition includes highlights of the 2013 SRT Viper and 2013 Ram 1500 unveilings at the 2012 New York International Auto Show, a look at the Moab Easter Jeep® Safari and details on Chrysler Group LLC’s best sales month in four years.

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2012 Chrysler 300 Luxury Series

2012 Chrysler 300 Luxury Series

For December, Chrysler Group reported 138,019 U.S. car sales , a 37 percent increase compared with December 2010. This has been Chrysler Group LLC’s best month for sales since May 2008. Sales were led by Chrysler brand sedans and Jeeps. Read the rest of this entry »

  • 2012 Chrysler 200 sedan modified using Mopar parts and accessories
  • Stage One appearance package amplifies refined styling of Chrysler 200
  • Stage Two amplifies performance with coil-over suspension, cold-air intake and cat-back exhaust
  • Mopar package will be available on Chrysler 200S sedans in 2012
Chrysler 200 Super S by Mopar

Chrysler 200 Super S by Mopar

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Chrysler Group Pentastar V-6 with VVT

Chrysler Group Pentastar V-6 with VVT

  • Pentastar 3.6-liter V-6 cited for exceptional fuel economy, emissions and power
  • Chrysler‘s Pentastar engine once again recognized by the editors of Ward’s Automotive as one of the “10 Best Engines” for 2012
  • Chrysler’s workhorse V-6 now available in many Jeep®, Chrysler, Dodge passenger cars and Sport Utility vehicles for 2012
  • Mated to new eight-speed transmission, 3.6-liter V-6 engine delivers 31 mpg on the highway with Chrysler 300 and Dodge Charger
  • New 2012 Jeep Wrangler boasts improved fuel economy with 40 percent increase in power with Pentastar V-6 engine
Chrysler Trenton Engine Plant

Chrysler Trenton Engine Plant

December 9, 2011 , Auburn Hills, Mich. – Chrysler Group’s Pentastar 3.6 – liter V-6 engine once again has been recognized by the editors of Ward’s Automotive as one of the “10 Best Engines”.

“Every year, Ward’s Auto recognizes the industry leaders in engine technology. Chrysler has successfully demonstrated the breadth of this engine and how it delivers on all fronts including fuel economy, lower emissions and power.”

-Drew Winter
Editor at Ward’s Auto

Chrysler Trenton Engine Plant

Chrysler Trenton Engine Plant

Named to the exclusive group of engines last year after its introduction in the 2011 Jeep® Grand Cherokee, the Pentastar V-6 engine is now standard or available on Chrysler 200, 300 and Town & Country; Dodge Avenger, Challenger, Charger, Durango, Journey and Caravan. For 2012, the Pentastar 3.6-liter engine also is now standard on the new Jeep Wrangler.

Editors tested the 2012 Jeep Wrangler and the Chrysler 300 in this year’s shootout.

Designed to meet a variety of requirements across both front-and rear-drive models, the Pentastar V-6 also is the exclusive engine used with the new eight-speed automatic transmission on Dodge Charger and Chrysler 300 models. The engine and transmission combination deliver 31 miles-per-gallon (mpg) on the highway.

On Jeep Wrangler, the 3.6-liter engine improved fuel efficiency to 21 mpg on the highway while delivering 285 horsepower and 260 lb. ft. of torque, improvement s of 40 and 10 percent, respectively.

Chrysler Trenton Engine Plant

Chrysler Trenton Engine Plant

“We are continuing development of advance technologies, which will be applied to the Pentastar V-6 as they become available, for even more fuel efficiency and performance.

-Bob Lee
Vice President and Head of Engine
and Electrified Propulsion Engineering
Chryler Group LLC.

As always, click on any of the images in the post to see more photos of Chrysler Jeep Dodge Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Chrysler Trenton Engine Plant

Chrysler Trenton Engine Plant

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories from Chrysler Group LLC for the week ending November 4, 2011, include Chrysler Group LLC monthly sales soar in October 2011; a trunk full of Mopar performance “goodies” are unveiled at SEMA in Las Vegas; Fiat invites you to tell your story in a new campaign called “AlternateRoutes”; eight Chrysler Group vehicles make Consumers Digest’s list for “Best Buys” for 2012; and the Chrysler Town & Country and Dodge Grand Caravan minivans receive the International Institute for Highway Safety’s Top Safety pick status.

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories from Chrysler Group LLC for the week of October 28, 2011, include Chrysler Group LLC third quarter earnings, industry honors, Active Lifestyle Vehicle winners, SUV of Texas and Ram expands line-up.

  • New body shop adds more than one million square-feet to current footprint
  • Facility will build future products, beginning in 2013
  • Body shop to include state-of-the-art technology
  • Company’s total investment in U.S. facilities grows to nearly $3.5 billion since June 2009
Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

October 18, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today that it will invest $165 million to add a new one million square-foot body shop to its Sterling Heights (Mich.) Assembly Plant. This follows an announcement in December 2010 that the Company would invest nearly $850 million in a new paint shop for the plant and brings Chrysler Group’s total investment in its U.S. facilities to nearly $3.5 billion since June 2009.

“Today marks another milestone in the rags to riches story of the Sterling Heights Assembly Plant. A plant that was slated to close nearly two years ago will now be a state-of-the-art facility that will play an integral role in the success of this company by building the next generation of all-new vehicles.”

-Scott Garberding,
Senior Vice President and Head of Manufacturing
Chrysler Group LLC

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

The investment includes the construction of the new body shop as well as the installation of equipment and conveyors that will be some of the most advanced in the industry.

In December 2010, Chrysler Group announced that it would invest nearly $850 million in the construction of an all-new, state-of-the-art 425,000 square-foot paint shop. In addition, some of the $850 million will be invested in the local stamping facilities in Warren and Sterling Heights.

“Last year, Chrysler made the decision to continue operating the Sterling Heights Assembly Plant indefinitely, maintaining good manufacturing jobs in Michigan and securing the future for more than 1,200 employees. Today, the plant is thriving with 900 new employees and additional investment that recognizes the commitment and dedication of this highly skilled workforce toward building a successful Chrysler Group.”

-General Holiefield,
Vice President, UAW/Chrysler Department

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Since June 2009, Chrysler Group has invested nearly $3.5 billion in its U.S. facilities and has made significant progress toward building a successful enterprise, including:

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

About the Sterling Heights Assembly Plant

The Sterling Heights Assembly Plant was built in 1953 as a jet engine plant and was operated by the Army as the Michigan Ordinance Missile Plant with Chrysler serving as contractor building Redstone and Jupiter missiles. It was converted to an automobile plant in 1980 by Volkswagen and purchased by Chrysler Corporation in 1983.

Production of Chrysler LeBaron GTS and Dodge Lancer began in September 1984. Dodge Shadow and Plymouth Sundance production began in 1985, and Dodge Daytona production began in 1991. Through the end of the 1991 model year, the facility had produced nearly 1.3 million vehicles. Production of the 2001 Dodge Stratus and Chrysler Sebring sedans began in the fall of 2000, followed by the Chrysler Sebring Convertible. The all-new 2007 Chrysler Sebring Sedan launched in August 2006, followed by the all-new 2008 Dodge Avenger and 2008 Chrysler Sebring Convertible. The new 2011 Chrysler 200, featured in the award-winning Super Bowl spot with Eminem, and Dodge Avenger began production in December 2010. The Chrysler 200 Convertible launched in February 2011.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep®, Dodge, Ram, SRT, Fiat and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“This is the Motor City, and THIS is what we do.”

Those are the only words spoken by Eminem in the whole commercial, but when he says them, they sure do make an impact.

2011 Chrysler 200

2011 Chrysler 200

The commercial evokes emotions of a Detroit that is struggling to get back on its feet, after it has felt the harsh effects the recession has had on a city that employs many through its automotive assembly plants. As the automotive industry improves, so does Detroit. Chrysler hasn’t given up in the face of adversity, and neither will Detroit.

It is a powerful statement that is in the same vein as the all new 2011 Jeep Grand Cherokee‘s “Things That Make Us” commercials. It focuses on the American worker, who is the backbone of the automotive industry, who has felt the recession hit hardest at home.

2011 Chrysler 200

2011 Chrysler 200

Either way, people are taking notice of changes being made all throughout Chrysler, from the design of their vehicles, to the way they market them. Chrysler released the details of their new marketing and advertising campaign on their site yesterday. Here’s a small excerpt:

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

Chrysler has come out swinging in 2011, with no signs of slowing soon! Thanks for checking out Chrysler Catchall! To see more pictures of the 2011 Chrysler 200, click on any of the photos or visit your Local Chrysler Dodge Jeep Ram Dealer.

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