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Ram Pickup Named 2013 North American Truck/Utility Of The Year

Ram Pickup Named 2013 North American Truck/Utility Of The Year

January 14, 2013 , Auburn Hills, Mich. –   The new Ram 1500 has been named 2013 North American Truck/Utility of the Year by a panel of automotive experts. The award is unique and considered by many to be one of the world’s most prestigious based on its diverse mix of 49 automotive journalists from the U.S. and Canada who serve as the voting jurors.

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Ram Runner

Ram Runner

Leaves Ford SVT Raptor in the Dust

  • Mopar Ram Runner 33 seconds faster than Ford SVT Raptor on punishing 4.73-mile loop
  • PickupTrucks.com declares Mopar Ram Runner the winner
Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

  •  Most comprehensive campaign to date runs in 15 top Hispanic markets
  • ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
  • Bi-lingual Ram Truck owners provide real life testimonials
  • Ads created in Spanish and English available for media download at www.media.chrysler.com.

September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything. Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas).

“Because Arturo and Ascension are actual Ram owners, they deliver genuine and authentic dialog emphasizing important Hispanic values such as dedication and respect. Artistically filming them in their real work environments emotionally connects with consumers while providing compelling benefits and features unique to Ram.”

-Olivier Francois
Chief Marketing Officer and Brand Marketing Communications
Chrysler Group LLC

Large pickup trucks are one of the top selling segments among Latinos and the Ram 1500 and Ram 2500 are among the best performing Chrysler Group nameplates with Hispanic consumers.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign launches with a mix of brand- and product-focused 30-second TV spots, 60-second radio ads, and print ads. The ads will be placed on Hispanic television networks and stations, such as Telemundo and Univision; in national Hispanic magazines including Hispanic Business, ESPN La Revista and Automundo; and in Spanish language local newspapers and radio stations in 15 markets including Albuquerque, Miami, Phoenix, New York, Los Angeles, Denver and nine Texas communities. The ads will also run on in-language websites.

The Ram Truck brand’s ongoing commitment to the Latino market extends beyond the new advertising campaign. A Spanish-language brand website, http://es.ramtrucks.com, launched September 2 and Ram is partnering with Yahoo! En Espanol to launch a first-ever Mexican regional music channel later this year.

The campaign was created by the Dallas-based Richards/Lerma agency, the Hispanic marketing arm of the Ram brand’s agency-of-record, The Richards Group.

It was filmed in Texas.

Campaign ads are available for media download at http://www.media.chrysler.com.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

Television Spots – Ram Truck Light Duty

Work Horse – focuses on Arturo Barcelo at work and his commitment and mutual respect for his team. The spot also showcases the Ram truck’s durability, as illustrated by the suspension and dependability.

Well Done – emphasizes Barcelo’s hard work and focus on doing things right; his truck is a testimony to his ability to make the right choices and decisions for his business and team. His trust in Ram and the principles for hard work have helped be successful in his career.

Office –highlights the spacious, luxurious and refined interior of the Ram truck which gives Barcelo credibility with his clients.

Mileage (Spanish and English) – highlights the Ram 1500’s cost and fuel efficiency, saving Barcelo time and money that, in turn, make him more competitive for his clients.

Television Spots – Ram Truck Light Duty

Honesty (Spanish and English) – features the testimonial of Ascension Banuelos while showing the use of his Ram truck at work. The spot talks about how honesty and respect will open doors for any opportunity, values that parallel those of the Ram brand.

Radio and Print

Two radio spots and three print ads focus on various Ram truck features and product benefits including available 5.7-liter HEMI® V-8 engine, 20 miles per gallon fuel economy, class-exclusive multi-link suspension, elegant and spacious interior, and five-year, 100,000-mile powertrain limited warranty.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

August 9, 2011 , Auburn Hills, Mich. –

WHAT: Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC, and Marissa Hunter, Head of Advertising – Ram Truck Brand, discuss the brand’s “Code of the West” advertising campaign and answer questions in a live web chat.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Participants will see a sneak preview of two new “Code of the West” spots set to debut in the fall.

Taking place in a Western-themed setting, the Ram Truck brand’s “Code of the West” national advertising campaign focuses on the proven capabilities and superiority of the entire product line and introduces the brand’s new tagline, “Guts. Glory. Ram.”

WHEN: Thursday, August 11 at 10 a.m. ET

HOW: In order to view the event, go to http://blog.chryslerllc.com/blog.do?p=entry&id=1502

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. You can also check out the other Ram Brand Guts and Glory Commercials below. Thanks again for checking out Chrysler Catchall!

2011 Ram 1500 Express

2011 Ram 1500 Express

July 18, 2011 , Auburn Hills, Mich. – U.S. News & World Report has named the 2011 Ram 1500 the best full-size pickup. In the magazine’s ranking of top vehicle choices, Ram 1500 scored the highest among the eight full-size pickups available to U.S. buyers.

The rankings are based on an in-depth analysis by U.S. News editors of all published vehicle ratings, reviews and test drives.

“This honor recognizes, in aggregate, the consistent, positive reactions we’ve been getting since we launched the current Ram 1500 model. In developing the Ram 1500, our team worked hard to understand what truck customers want. Ram Truck is committed to being the truck technology and innovation leader, and that commitment will guide us as we continue to improve what is already the most awarded Ram truck ever.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico

Ram drew praise for its interior comfort, class-leading handling and HEMI® V-8 performance.

“The 2011 Ram 1500’s smooth, car-like ride, well-designed and comfortable interior and powerful V-8 engines make it a top pick in its class,” said the U.S. News editors.

“When Ram’s designers updated the Ram 1500 for 2011, they managed to make improvements to an already-impressive truck,” the magazine went on to say. “The result is a full-size pickup truck that many in the auto press say is the best in its class.

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

““Reviewers love the Ram 1500’s ride, handling, power, and interior, even on less expensive trim levels. The Ram 1500 offers many convenient cargo solutions, such as storage cubbies underneath the rear seats on Crew Cab models. Other models offer the RamBox, lockable storage containers built into the truck bed above the wheel housings.”

The magazine cites other third-party accolades in naming the Ram 1500 the best full-size pickup:

“The Ram 1500‘s interior is as good as it gets in the pickup segment.” — Edmunds

“The available V-8s are impressive performers, the chassis is well suited to heavy work and the Ram‘s cabin is a class leader in terms of design, ergonomics and materials.” — Edmunds

Ram earns high marks for ride comfort, creative storage options, and abundant available power. Impressive cabin trappings are a nice bonus as well. Chevy, Ford, and Toyota loyalists would do well to have a look. You may well be won over by this Best Buy.” — Consumer Guide

“When towing various size trailers on a short loop, the HEMI-powered Ram acted as if nothing was attached to the rear. It just chugged along, getting up to 60 mph with ease, even with a 9,000-pound Air Stream attached on a simple hitch” — Detroit News

“There are lots of nooks and crannies (more than 40) to hold cell phones, gloves, tools, folders and just about anything else. There are even two floor storage bins that include removable containers for easy cleaning.” — Detroit News

“Storage spaces abound: under the rear seats; in the doors, the center console, and the dual glove boxes; and within the new drainable, lockable ‘RamBox‘ bins in the bed walls.” — Car and Driver

2011 Ram 1500 Tradesman with Chrome Appearance Group

2011 Ram 1500 Tradesman with Chrome Appearance Group

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer.

As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they’d like to see. Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.

For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.

Also for 2012, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500 / 3500 Heavy Duty pickups get new safety, fuel efficiency and convenience features.

Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

2011 Ram 1500

2011 Ram 1500

Ram trucks now boast these segment exclusives:

• Coil spring rear suspension on Ram 1500 for best-in-class ride and handling

• Available RamBox® lockable and lighted bedside storage

• In-floor storage on all Ram crew cabs

• The largest cab in the market – Ram HD Mega Cab

• Standard six-speed manual transmission on all diesel models

• 3,600-lb. towing for Class 1 cargo vans

The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck‘s leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.

Equipped with a choice of engines, including the legendary 5.7-liter HEMI V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

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