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2013 Dodge Challenger R/T Classic (left) with Challenger SRT8 392

2013 Dodge Challenger R/T Classic (left) with Challenger SRT8 392

  • Unlocked from the Dodge archive, the return of iconic Plum Crazy and HEMI® Orange paint codes answer enthusiasts’ desire for more high-impact heritage paint hues
  • Limited-production run of Plum Crazy will start this March on DodgeChallenger R/T Classic and DodgeChallenger SRT8 editions, with ordering available now
  • HEMI Orange paint returns for a limited time on the HEMI-powered DodgeChallenger R/T and SRT8 models starting this May
  • The 2013 DodgeChallenger R/T is America’s most affordable V-8 muscle car at $29,995 MSRP

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Lenny Kravitz and the 2011 Jeep Wrangler

Lenny Kravitz and the 2011 Jeep Wrangler

May 13, 2011 , Auburn Hills, Mich. – The Jeep® brand today announced that four-time Grammy award winning artist, Lenny Kravitz, will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler which will include a new track, “Rock Star City Life,” from his highly anticipated ninth studio album, “Black and White America.”

2011 Jeep Wrangler Call of Duty® Black Ops Edition

2011 Jeep Wrangler Call of Duty® Black Ops Edition

“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler. Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”

-Mike Manley

Jeep Brand President
and CEO, Chrysler Group LLC

2011 Jeep Wrangler

2011 Jeep Wrangler

The 2011 Jeep Wrangler campaign will launch with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12. Both commercials will debut “Rock Star City Life,” a track from Kravitz’s upcoming album, “Black and White America.” In “Extraordinary Adventure” viewers will watch Kravitz as his journey unfolds, showcasing the unique capability of the vehicle and illustrating that adventure is never ordinary in a Jeep Wrangler.

“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

2011 Jeep Wrangler Interior

2011 Jeep Wrangler Interior

Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.

The Wrangler campaign was created in partnership with Global Hue, Southfield, Mich. and is scheduled to debut May 12. Global Hue is the Lead Agency of Record for the Jeep brand. Their most recent work includes the advertising campaign, “Bloodline,” for the 2011 Jeep Compass. Bloodline featured the off-spring of legendary and famous parents who carved their own path which aligned with the creative platform for the 2011 Jeep Compass.

You can check out the “Adventure Swamp” Commercial for the 2011 Jeep Wrangler starring Lenny Kravitz below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

The 2011 Challenger will only receive minor changes before its arrival at Chrysler Dodge Jeep Ram Dealers. According to  Challenger Talk Forums, they should be building them this month at the Brampton Assembly Plant in Bramton, Ontario, Canada.

The new Challenger will have electric power steering, and new powerplants all around. The SE and SE Ralleye will get the new Pentastar V6 which will add 55 Horse Power over the previous V6, rounding out at 305 HP and 268 LB-FT of torque. The Rallye will come with dual exhaust, leather-wrapped steering wheel, 18 inch wheels, keyless start, trip computer, six speaker stereo, side airbags, and bright fuel door standard. A Plus package adds leather, Boston Acoustics speakers with 287 watt amp, fog lights, and more.

The R/T and R/T Classic will once again get the HEMI, but performance has been bumped to 379 Horse Power and 410 LB-FT Torque with the optional manual transmission. The Classic adds retro 20-inch chrome wheels, functional hood scoop, retro side stripes, and HID headlamps. R/T starts at $30,495; Plus package adds $1,500, and Classic adds $3,300.

Dodge Challenger SRT8 392 adds the 470 horsepower engine, with 470 lb-ft of torque; again, there is an optional six-speed manual transmission. It starts at $43,380, plus any gas guzzler taxes. For more info on the 392, check out AllPar’s Preview.

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