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"It's Halftime In America" Commercial

"It's Halftime In America" Commercial

  • Chrysler Group is the top automotive winner in YouTube’s Ad Blitz 2012 Contest
  • More than 17 million views for ‘It’s Halftime in America’ on the Chrysler Group YouTube channel
  • Fiat brand’s ‘Seduction’ ad pulls in more than 4 million views, earning the brand more than 7 million total views
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“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. In this week’s edition we recap the buzz over Chrysler Group’s halftime commercial in the 2012 NFL Championship Game, “It’s Halftime in America,” strong words from Chairman and CEO Sergio Marchionne to dealers about improving customer service, and major awards handed out to Jeep and Dodge vehicles from the floor of the Chicago Auto Show.

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