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Mopar and SRT reveal Comedian Jeff Dunham’s Project Ultraviolet vehicle, a customized 2012 Dodge Challenger SRT8, at SEMA

Mopar and SRT reveal Comedian Jeff Dunham’s Project Ultraviolet vehicle, a customized 2012 Dodge Challenger SRT8, at SEMA

  • Dunham’s custom 2012 Dodge Challenger SRT8 no laughing matter
  • New Mopar 426 crate engine, 515 horsepower / 490 lb.-ft. of torque, with just announced engine tuning capability and calibrations performed by Arrington Engines
  • Dunham along with Palmer’s Customs left no panel untouched
  • View finished project vehicle at www.Mopar.com/sema/2012
  • Three-part webisode ‘Project Ultraviolet’ at http://www.youtube.com/jeffdunham
  • Mopar offers more than 150 quality-tested performance parts and accessories for the Dodge Challenger at www.Mopar.com

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Frame from “How to Change Cars Forever”, Dodge Dart's first commercial

Frame from “How to Change Cars Forever”, Dodge Dart’s first commercial

  • ‘How to Change Cars Forever’ 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
  • Ad introduces ‘New Rules’ tagline
  • Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
  • High-impact marketing launch begins in the fall

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