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2012 Chrysler 300 Luxury Series

2012 Chrysler 300 Luxury Series

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: the 2013 Dodge Dart — getting your money’s worth; and Chrysler Group workers exhibit the spirit of volunteerism.

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2012 Chrysler 300 Luxury Series

2012 Chrysler 300 Luxury Series

March 1, 2012 , Auburn Hills, Mich. – Just days after earning the National Highway Traffic Safety Administration’s (NHTSA) highest 5-star safety rating, the new 2012 Chrysler 300 flagship sedan is chalking up another accolade, Kelley Blue Book’s kbb.com “10 Best Family Cars of 2012” award. For the last five years, the expert editors at kbb.com have awarded the 10 Best Family Cars that cater to unique family specifications and situations.

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Fiat 500 by Gucci Advertising Campaign with Natasha Poly.

Fiat 500 by Gucci Advertising Campaign with Natasha Poly.

August 16, 2011 , Auburn Hills, Mich. – Set to debut during New York Fashion Week (Sept. 8 – 15) on Fashion’s Night Out (Sept. 8), the new Fiat 500 by Gucci limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy’s most respected brands. In the year that sees the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, these special editions of the Fiat 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.

“In the 50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci’s 90th anniversary year.”

-Frida Giannini
Creative Director, Gucci

2012 Fiat 500 Cabrio by Gucci-European Model

2012 Fiat 500 Cabrio by Gucci-European Model

Inspired by neo-classic black-and-white film, the new black-and-white Fiat 500 and 500c by Gucci models are finished in unique eye-catching glossy pearl-glass paint. These two distinct colors complement one another: black with detailing in shiny chrome paired with interiors that contrast sharp black and white for a contemporary and racy attitude. White with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road. This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.”

-Laura Soave
Head of FIAT Brand North America

2012 Fiat 500 Cabrio by Gucci-European Model

2012 Fiat 500 Cabrio by Gucci-European Model

The worldwide launch of the Fiat 500 by Gucci has been developed with the support of Lapo Elkann and his agency, Independent Ideas, and includes a fully integrated above- and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said, “I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this Fiat 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country’s savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat’s Centro Stile and with Frida Giannini.”

The exclusive Fiat 500 by Gucci models feature several exclusive design elements that highlight the Fiat 500’s iconic silhouette. A signature Gucci green/red/green web stripe runs along the entire bodyside perimeter on the Fiat 500 by Gucci, or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive “Gucci” signatures complete the door frames and hatchback, complementing the satin-chrome exterior accents, such as mirrors, door handles and hood spear, which are highlighted in signature diamond black or diamond white glossy pearl-glass paint. Adding to the vehicle’s sculpted fenders are uniquely designed, retro-inspired 15-inch aluminum wheels with interlocking “GG” hubcaps and brake pads, which have been lacquered in signature Gucci green.

2012 Fiat 500 Cabrio by Gucci-European Model

2012 Fiat 500 Cabrio by Gucci-European Model

The interior space of the Fiat 500 by Gucci is stylish, yet functional, down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print. Premium leather accents are also found on the interior door panels and on the hand-stitched leather-wrapped steering wheel, finished in a two-tone ivory and white combination.

Additionally, the Fiat 500 by Gucci features premium amenities, including the all-new six-speed automatic transmission with driver-selectable gear changes, BLUE&ME™ hands-free communication technology with USB port, eco:Drive™ Application and iPod control capability, SIRIUS Satellite Radio, Bose® Energy Efficient Series audio system with six premium speakers and subwoofer, power sunroof, automatic climate control, seven standard air bags, security alarm, power windows, power door locks, power heated mirrors, speed control, fog lamps and reconfigurable Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty average fuel economy and tire-pressure monitoring display (TPM).

2012 Fiat 500 Cabrio by Gucci-European Model

2012 Fiat 500 Cabrio by Gucci-European Model

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide December 2011. For more information, visit http://www.fiatusa.com/gucci .

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which are available in select Gucci stores and online at http://www.gucci.com.

Check out the video Fiat released for the 2012 Fiat 500 by Gucci below. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles.  Thanks again for checking out Chrysler Catchall!

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

2012 Fiat 500 by Gucci-European Model

2012 Fiat 500 by Gucci-European Model

Ram Trucks

Ram Trucks

June 30, 2011 , Auburn Hills, Mich. – The Ram 1500 offers a variety of models for customers who rely on their trucks for work and play.

“The Ram 1500 lineup has a truck for everyone,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales — Chrysler Group LLC. “From the value priced Tradesman with a standard V-8 to the loaded Laramie Longhorn, Ram Truck brand will continue to answer our customers’ needs with products that hit high marks for durability, innovation and appearance.

5.7L HEMI V8

5.7L HEMI V8

Capability

In addition to the 5.7-liter HEMI® V-8 which produces 390 horsepower (283 kW), 407 lb.-ft. (548 N•m) of torque and 20 mpg, the 2012 Ram 1500 offers a flex-fuel capable 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N•m) of torque; five and six-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the HEMI, the 2012 Ram R/T regular-cab 4×2 model with a short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.

The 2012 Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab models, with three box lengths: 8-foot (Regular Cab), 6-foot-4-inches (Regular Cab and Quad Cab), and 5-foot-7-inches (Ram 1500 Crew Cab). Eleven trim levels are available, each with a unique appearance: Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn.

A frame design incorporating high-strength steel supports segment-exclusive, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to 1,850 pounds) and towing capability (up to 10,250 pounds).

RamBox Holster

RamBox Holster

Convenience

The 2012 Ram 1500 Crew Cab, Quad Cab and short bed Regular Cab features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another segment-first innovation for the Ram 1500 Crew Cab is a pair of “store in the floor” bins with removable liners that offer even more versatile storage — large enough for ten 12-ounce beverages and ice. Locking lids are available from Mopar.

There are many other convenient storage locations throughout the Ram 1500 including a large upper glove box, map pockets in door panels and a configurable center console.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices, includes a media center with a 30-gigabyte hard drive, navigation system and a rear-seat DVD entertainment system available in the Quad Cab and Crew Cab. Also available is segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control.

2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

Craftsmanship

In addition to the exterior, the interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, controls, chrome accents, premium seating with bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available. All Ram 1500 interiors feature “soft-touch” materials with premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for select models.

On the exterior, the Ram 1500 features an aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips. Attractive 20-inch wheels are available. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out.

Safety

On the safety and security front, the Ram 1500 offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, side seat airbags, knee bolsters, seat belt pretensioners, anti-lock brake system, BeltAlert® system, and electronic stability control; and available adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up camera.

2011 Ram 1500 Express

2011 Ram 1500 Express

Manufacturing

The Ram 1500 is built in two locations: Quad Cab and Crew Cab 1500 models are built at the Warren (Mich.) Assembly Plant, and Regular Cab models are built at the Saltillo Assembly Plant in Mexico.

Features

Check out some of the great features that come equipped with Ram Trucks:

  • New six-speed automatic transmission calibration with Electronic Range Select (ERS)
  • New torque converter with increased efficiency for improved fuel economy
  • New steering wheel with cruise control buttons
  • New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
  • Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
  • Factory spray-in bed liner available on all models
  • Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
  • Bold, powerful, “get-out-of-the-way” Ram design
  • Best-in-class aerodynamics – an estimated .419 Cd
  • 5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
  • Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
  • Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
  • Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
  • Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
  • RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
  • First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
  • First-in-segment heated and ventilated front seats
  • Heated rear seats also available
  • First-in-segment surround-sound audio system
  • More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
  • Side seat airbags (late availability)
  • Unsurpassed powertrain limited warranty: 5 years/100,000 miles
  • New six-speed automatic transmission calibration with Electronic Range Select (ERS)
  • New torque converter with increased efficiency for improved fuel economy
  • New steering wheel with cruise control buttons
  • New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
  • Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
  • Factory spray-in bed liner available on all models
  • Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
  • Bold, powerful, “get-out-of-the-way” Ram design
  • Best-in-class aerodynamics – an estimated .419 Cd
  • 5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
  • Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
  • Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
  • Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
  • Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
  • RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
  • First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
  • First-in-segment heated and ventilated front seats
  • Heated rear seats also available
  • First-in-segment surround-sound audio system
  • More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
  • Side seat airbags (late availability)
  • Unsurpassed powertrain limited warranty: 5 years/100,000 miles
As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!
2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

May 19, 2011 , Auburn Hills, Mich. – The Chrysler brand today was named the “Top Popular Brand” in AutoPacific’s 15th annual Vehicle Satisfaction Awards. In addition, the new 2011 Chrysler Town & Country and the all-new 2011 Jeep® Grand Cherokee were named winners in the “Minivan” and “Premium Mid-size SUV” categories, respectively.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle. This study by the Southern California-based automotive research firm summarizes the results of over 68,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes, performing well in 48 separate categories that objectively measure the ownership experience. The new Chrysler Town & Country and Jeep Grand Cherokee demonstrate that Chrysler’s new approach to product execution is resonating with buyers.”

George Peterson
President of AutoPacific

2011 Jeep Grand Cherokee Overland

2011 Jeep Grand Cherokee Overland

For 2011, every Chrysler brand vehicle is new or significantly refreshed, resulting in beautifully-crafted vehicles with new powertrains, upgraded suspensions and world-class interiors and an exhilarating driving experience.

Chrysler is honored the satisfaction experienced by our owners with their new Chrysler vehicle resulted in winning the ‘Top Popular Brand’ in AutoPacific’s Vehicle Satisfaction Awards. Chrysler is passionate about building vehicles that customers are proud to own, and this award, based on owner feedback, reinforces the 2011 Chrysler lineup does just that.”

Olivier Francois
CEO-Chrysler Brand

2011 Chrysler Town & Country

2011 Chrysler Town & Country

Accolades continue to mount for the Jeep brand’s premium SUV, as the 2011 Jeep Grand Cherokee receives the highest spot in vehicle satisfaction for the “Premium Mid-size SUV” category.

“The AutoPacific Vehicle Satisfaction Award is another important accolade for the all-new Jeep Grand Cherokee, and the 30th award the vehicle has captured. Few vehicles ever reach this level of recognition. At Jeep, we are delighted that consumers, as well as influential opinion leaders, are recognizing Grand Cherokee’s exceptional blend of on-road refinement, legendary real-world capability, craftsmanship, premium design, safety, efficiency and value.”

-Mike Manley
President and CEO – Jeep Brand, Chrysler Group LLC

Jeep Grand Cherokee Moparized for Moab

Jeep Grand Cherokee Moparized for Moab

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for Checking out Chrysler Catchall!

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