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Ram Trucks

Ram Trucks

The Ram Truck Brand yesterday released a series of six videos that show various 2011 Ram Truck Vehicles. You can see the 2011 Ram 2500 Laramie Longhorn, 2011 Ram 1500 Express2011 Ram 3500 Chassis Cab with Dakota Bodies service body upfit, 2011 Ram 3500 Max Tow2011 Ram 5500 Chassis Cab with Knapheide dump body as well as the 2011 Ram 5500 Chassis Cab with Terex aerial device and Dakota body in the videos below.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

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2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

June 23, 2011 , Auburn Hills, Mich. – The Ram Truck brand continues to establish its own identity and clearly define its customer.

“As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they’d like to see. Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico

2012 Ram Cargo Van

2012 Ram Cargo Van

For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.

Also for 2012, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500 / 3500 Heavy Duty pickups get new safety, fuel efficiency and convenience features.

Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

RamBox Holster

RamBox Holster

Ram trucks now boast these segment exclusives:

  • Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox® lockable and lighted bedside storage
  • In-floor storage on all Ram crew cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models
  • 3,600-lb. towing for Class 1 cargo vans
2011 Ram 4500 ST Chassis Cab

2011 Ram 4500 ST Chassis Cab

The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck’s leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.

“The commercial truck segment is all about total cost of ownership,” added Diaz. “When you account for fuel economy, brake wear, tire wear and the best powertrain warranty in the business, Ram Chassis Cab trucks offer the lowest cost of ownership. Also, the new Ram Cargo Van, with its class-leading capability and a lower total cost of ownership, is a great vehicle choice for small businesses and commercial fleets.”

2011 Ram HD Truck Cummins 6.7L Turbo Diesel

2011 Ram HD Truck Cummins 6.7L Turbo Diesel

Equipped with a choice of engines, including the legendary 5.7-liter HEMI® V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).

A partnership that extends back more than 20 years, Ram Truck and Cummins have delivered billions of miles of customer reliability. Cummins-equipped Ram trucks with more than 300,000 miles are common, while others have surpassed one million hard-working miles. All Ram Truck engines, transmissions and axles are covered by a segment-leading five-year, 100,000-mile powertrain warranty.

Ram Power Wagon

Ram Power Wagon

Also returning for 2012 is the award-winning Ram Power Wagon. The Ram Power Wagon is the most capable factory-equipped off-road-ready pickup truck on the road. It’s equipped with electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 33-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-lb. winch cleverly hidden behind the front bumper.

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.

BusinessLink and Brandl Motors

BusinessLink and Brandl Motors

BusinessLink: The fast lane for small business

BusinessLink is a free program that connects business owners with a network of Chrysler Group dealers that are specially equipped to work with small businesses. Nationwide, Chrysler Group’s more than 490 BusinessLink dealers offer the convenience of one-stop sales and service essential to help commercial / small businesses stay on the road to profitability.

Business owners may access this free membership program with proof of business ownership at any BusinessLink dealer. Benefits include no dues or fees, specialized in-dealership commercial / small business sales and service personnel, extended service and repair hours, priority next-available-bay service, free shuttle service, 24/7 towing service, free loaners for select vehicles, expertise in commercial financing options and unique business variable incentives.

Find a local BusinessLink dealer at (877) 2THELINK or on the web at http://www.chryslerbusinesslink.com.

2011 Ram Outdoorsman

2011 Ram Outdoorsman

On The Job: The cost of doing business just went down

Chrysler Group’s On The Job vehicle program provides commercial / small business owners a variety of incentives and discounts to assist them in purchasing, servicing, maintaining and customizing vehicles to specifically address their unique professional needs. Among them:

  • Up to $1000 in custom commercial upfit allowances
  • Up to $1000 on vehicle graphics; allowing owners to turn their professional vehicle into a mobile rent-free advertising machine to promote their businesses
  • Up to two years of free oil changes

Small Business / Commercial incentives can be combined with all other retail incentives. These On The Job programs are designed to help business owners reduce the cost of doing business by doing business at any of Chrysler Group’s 2,300 dealerships. Most Chrysler Group vehicles qualify for On The Job program advantages when the vehicle is purchased for business use.

For On The Job program information, call (877) ONTHEJOB or click on http://www.dodge.com/en/commercial/programs_discounts/.

Mopar's New Buddies

Mopar's New Buddies

April 13, 2011 , Center Line, Mich. – Last year, more than 2.6 million customers with competitive vehicles visited Chrysler Group dealerships for light maintenance, including oil changes and tire rotations. Today, Chrysler Group’s Mopar division announced a strategic agreement with Magneti Marelli and Shell Lubricants that will give its dealership network the ability to fully service competitive vehicles.

Pietro Gorlier, President and Chief Executive Officer, MOPAR

Pietro Gorlier, President and Chief Executive Officer, MOPAR

“After introducing a number of initiatives to improve service for our customers, including brand-specific customer-care lines, extended service hours during weekdays and weekends and a push for Mopar Express Lanes, taking care of owners with competitive vehicles is the next frontier. For customers with competitive vehicles, Mopar’s agreement with Magneti Marelli and Shell Lubricants effectively creates one-stop service shops at our Chrysler Group dealerships. And with the addition of 3,000 quality-tested parts, our dealership network will now have the ability to fully service customers who drive into our service lanes with competitive vehicles. In addition to customers with competitive vehicles, our dealers will now be able to supply independent repair facilities with a full line of premium parts,” said Gorlier. “With this unique collaboration, this move further positions Mopar as a leader in customer care.”

Pietro Gorlier, President and CEO of Mopar
Chrysler Group’s service, parts and customer-care brand

Beginning this month, Magneti Marelli will begin supplying Mopar and Chrysler Group dealerships with brakes, shocks, struts, oil filters, air filters, fuel filters and cabin filters for competitive makes. Other product lines will gradually phase into the Chrysler Group dealership network.

“Over the past few months, we have worked closely with Mopar on distribution synergies and our parts range proposition. We are ready to develop our presence in the U.S. aftermarket, bringing our product expertise and becoming the brand source for the company’s all-makes parts.”

-Dino Maggioni
CEO of Magneti Marelli Aftermarket

In addition to Magneti Marelli, Mopar is also working with Shell Lubricants in order to further bolster the company’s move to offer dedicated express-lane services in its dealerships. Shell Lubricants provides dealer-level program and marketing support and supplies the Mopar oil program with premium Mopar and Pennzoil® motor oils for Chrysler Group vehicles and competitive makes.

Magneti Marelli hits the Shelves

Magneti Marelli hits the Shelves

In addition to Pennzoil passenger-car motor oils, Mopar’s oil program will feature Shell Rotella® heavy-duty engine oils. Both Pennzoil and Shell Rotella are the most preferred brands in the US in their respective categories and will be featured components of Mopar’s Express Lane program.

“We are very pleased to be working with Chrysler Group, the Mopar brand and its dealers. Chrysler Group builds some of the finest vehicles in the US, delivering cutting-edge design and performance, and we are proud to provide their dealers with our leading Pennzoil® and Shell Rotella® motor oils for the vehicles they service.”

Lisa Davis– President
Shell Bulk Fuels and Lubricants, Americas

For more information, Check out the Chrysler News Release. In the spirit of announcements, Dodge has also released a Dodge Avenger Rally Car that they’ve built for this special occasion. Click here to read more! Thanks again for checking out Chrysler Catchall!

April is Minivan Month!

April is Minivan Month!

April 6, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today it is bringing back the 60-day “Minivan Pledge” to launch Minivan Month.

The pledge allows consumers purchasing a new 2011 Chrysler Town & Country or Dodge Grand Caravan minivan during April to return the vehicle, no questions asked, within 60 days. In addition to the pledge, consumers can choose $750 in Customer Cash or attractive financing as low as 2.9 percent for 60 months.

An additional $750 in Bonus Cash is available for consumers who purchase the Chrysler Town & Country. Consumers who purchase the Dodge Grand Caravan also are eligible for up to $1,500 in Trade-In Bonus Cash. In addition, current Grand Caravan owners are eligible for $1,000 in Owner Loyalty Cash.

The Chrysler Town & Country was the best-selling minivan in the United States during 2010. Both the Chrysler Town & Country and the Dodge Grand Caravan minivans topped 100,000 units in 2010, returning Chrysler Group to dominance in the segment it established. The Dodge Grand Caravan is America’s best-selling minivan ever.

“We are so confident in our minivans that we have brought back the Minivan Pledge. Consumers will be thrilled with all the improvements we made in our new 2011 Town & Country and Grand Caravan minivans. With this pledge, consumers also will have the peace of mind that they made the right purchase decision.”

Fred Diaz, President and Chief Executive Officer
Ram Truck Brand and Lead Executive for U.S. Sales

Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.

New incentives for April on 2011 models include:

 

Chrysler

Chrysler

Consumers who purchase a 2011 Chrysler 200 Convertible are eligible for $750 Consumer Cash or attractive financing as low as 0 percent for 36 months, up to 3.9 percent for 72 months. Consumers also are eligible for an additional $750 in Bonus Cash.

Attractive lease rates are available on the 2011 Chrysler 200 sedan and convertible, and the 2011 Chrysler Town & Country.

 

Jeep

Jeep

Consumers who purchase the 2011 Jeep Liberty are eligible for up to $3,000 in Consumer Cash or attractive financing as low as 0 percent for 60 months.

In celebration of the Jeep brand’s 70th Anniversary, the Mopar brand announced today $500 Mopar Bucks for 2011 Jeep Wrangler accessories. Consumers who purchase a 2011 Wrangler in April are eligible for $500 worth of Jeep accessories.

Attractive lease rates are available on the 2011 Jeep Compass, Patriot, Liberty and Grand Cherokee.

 

Dodge

Dodge

Consumers who purchase a 2011 Dodge Journey are eligible for $750 in Consumer Cash, and up to $1,750 Consumer Cash on the Crew and Lux models, or attractive financing as low as 1.9 percent for 60 months.

Consumers who purchase a 2011 Dodge Durango RWD are eligible for $1,000 Consumer Cash or attractive financing as low as 1.9 percent for 60 months.

Attractive lease rates are available on most 2011 Dodge models.

 

Ram Trucks

Ram Trucks

Consumers who purchase a 2011 Ram 1500, 2500 or 3500 pickup are eligible for $1,000 in Trade-In Cash or attractive financing rates

Consumers who purchase a Ram 1500 Crew Cab are eligible for $500 Ram Box Bonus Cash.

 Mopar ’11 Charger

Mopar ’11 Charger

April 5, 2011 , Auburn Hills, Mich. – Today, Chrysler Group LLC issued a sketch of its new Mopar® ’11 Charger. The company will release details of the vehicle later this month.

“After the success of our Mopar ’10 Challenger, we moved on to the iconic Dodge Charger and added even more performance. As a new company, we will continue to leverage the heritage of the Mopar brand at every turn.”

Pietro Gorlier, President and CEO of Mopar
Chrysler Group’s service, parts and customer-care brand

In other news, Dodge continues their onslaught of Fast Five/Dodge Media with two behind the scenes videos discussing both the Dodge Chargers used for the movie and the stunts themselves.  The videos feature Fast and Furious veterans Vin Diesel and Paul Walker, as well as Dodge Tech Supervisor Tom Laymac and a cameo from Ralph Gilles.

You can check out both of the videos below! Thanks for checking out Chrysler Catchall!

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