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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include the “New Rules” Dodge Dart commercial, SRT Viper GTS-R returns to the track, Jeep® hosts a special basketball clinic and Chrysler Group LLC teams up with the Detroit Symphony Orchestra to celebrate its third anniversary.

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Frame from “How to Change Cars Forever”, Dodge Dart's first commercial

Frame from “How to Change Cars Forever”, Dodge Dart’s first commercial

  • ‘How to Change Cars Forever’ 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
  • Ad introduces ‘New Rules’ tagline
  • Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
  • High-impact marketing launch begins in the fall
All-new 2013 Dodge Dart

All-new 2013 Dodge Dart

July 2, 2012 , Auburn Hills, Mich. – Consumer Guide Automotive’s Daily Drive editors named Chrysler Group LLC’s 2012 Fiat 500, all-new 2013 Dodge Dart and 2012 Jeep® Patriot as picks for their “10 Coolest Cars Under $18,000” list.

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280 2013 Dodge Darts were lined up and ready for dealers

280 2013 Dodge Darts were lined up and ready for dealers

June 28, 2012 , Chicago – The all-new 2013 Dodge Dart continues to make its way to dealers across the country today.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include 300 2013 Dodge Darts driving to dealerships from Chicago’s Soldier Field, a new FIAT blog and a new effort by Chrysler employees to stave off childhood hunger.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: a tour of the Belvidere Assembly Plant by Chairman and CEO Sergio Marchionne, who met with employees on the one-year anniversary of the Company repaying its U.S. and Canadian government loans, six years early; the Ram Truck brand and The Chrysler Foundation bestowing a $50,000 grant to the Hispanic Scholarship Fund, the nation’s largest provider of college financial aid for Latino students; and a new incentive program for those in the market for a new car, truck or SUV.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: Awards for 2013 Dodge Dart and Chrysler 300 Luxury Series interiors, new discounts for members of the military, the latest in devices to assist physically disabled drivers, and Michigan’s governor pays a visit to Chrysler Group LLC headquarters to hear from employees.

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First 2013 Dodge Dart off the Line

First 2013 Dodge Dart off the Line

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: The Belvidere Assembly Plant in Belvidere, Illinois, celebrates the launch of the 2013 Dodge Dart; Chrysler Chairman and CEO Sergio Marchionne named Large Tier Manufacturer of the Year by the Michigan Manufacturers Association; Brad Keselowski captures the number one spot in the NASCAR Sprint Cup Series Aaron 499 race at Talladega Super Speedway over the weekend; Chrysler employees in Kokomo, Indiana, rolled up their sleeves to help paint and plant flowers at Howard Haven in Kokomo, home to senior and disabled residents.

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2013 Dodge Dart Building Wrap

2013 Dodge Dart Building Wrap

April 30, 2012 , Auburn Hills, Mich. – The all-new 2013 Dodge Dart will soon begin to arrive at Dodge dealers across the country and the Dodge brand is announcing its compact car entry to all by placing the Dart’s image on the front of Chrysler Group LLC’s World Headquarters’ Building.

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