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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: May sales figures, Jeep brand and USA Basketball’s “Power by Design,” Mopar Ram Runner’s desert duel, and Brad Keselowski’s NASCAR Nationwide series victory.

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All-new 2013 Dodge Dart

All-new 2013 Dodge Dart

The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge’s Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan

  • All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture
  • 2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics
  • Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments
  • Three state-of-the art, fuel-efficient powertrains with available MultiAir® technology power the fun-to-drive 2013 Dodge Dart Read the rest of this entry »

Interview with Mark Trostle, Head of Design for SRT Brand, Mopar, and Motorsports

 
    • Free application now available for download from Apple® iTunes
    • New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
    • Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
    • App available for download to Apple iPad users
    • Updated quarterly, FIAT Source to launch Fashion issue this fall
FIAT iPad App

FIAT iPad App

July 22, 2011 , Auburn Hills, Mich. – The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.

The “FIAT Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the FIAT brand, celebrate modern art, technology and design revival.

“The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

FIAT iPad App

FIAT iPad App

FIAT Source Application Features

This new FIAT brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.

Summer 2011 Issue: Art & Design

Continuing the FIAT Brand’s tie to artistic expression, the premiere FIAT Source issue highlights four emerging artists who create their work in uniquely different ways, including:

A Detroit-based graffiti artist and community member who started painting the streets when graffiti was nowhere to be found in the city. He has worked on many events with the FIAT Brand

A 17-year-old professional photographer who started her professional career in middle school. She also captured the 2012 Fiat 500 catalog’s lifestyle images

An emerging artist whose style has evolved from animation study, to line drawing, to computer scanning and illustration, to painting and sculpture. He was also the first artist to paint the Fiat 500 art car at the Motor Village of LA Studio grand opening

A member of Public School, an Austin-based collective comprised of designers, illustrators, and photographers – this artist prefers an ink pen and paper for sketching and has used his talents on one of the FIAT art cars

FIAT iPad App

FIAT iPad App

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

FIAT iPad App

FIAT iPad App

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for Checking out Chrysler Catchall!

2011 Dodge Challenger SRT8 392

2011 Dodge Challenger SRT8 392

June 7, 2011 12:56 PM- Tuesday morning, Chrysler Group announced a number of upper management changes and the rebirth of SRT — Street and Racing Technology — as its own brand once again.

First, there’s the management changes:

Fred Diaz

  • Yesterday: president/CEO of Ram Brand and lead executive for U.S. sales
  • Today: Still president/CEO of Ram Brand, but now also president/CEO of Chrysler de Mexico, including responsibility for Latin America. This region is now under Diaz, separate from Mike Manley, lead excutive for international operations, as well as president/CEO of Jeep® Brand.

The new Mexico/Latin America role for Diaz shows the growing importance of those markets for Chrysler Group‘s future success.

Reid Bigland

  • Yesterday: President/CEO of Chrysler Canada
  • Today: Still president/CEO of Chrysler Canada, as well as president/CEO of Dodge Brand and head of U.S. Sales.

In related news for Chrysler Canada, David Buckingham has moved from VP of sales to a new position, chief operating officer.

Ralph Gilles

  • Yesterday: President/CEO of Dodge Brand and senior vice president of Product Design for Chrysler Group
  • Today: Still senior VP of product design and now president/CEO of the newly recreated Street and Racing Technology Brand, our cross-brand performance unit. Gilles also has responsibilities for the company’s motorsports activities (same as before).

In addition, Joe ChamaSrour is reassigned to international operations and reports to Manley.

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

SRT

Chrysler launched the SRT Brand at the 2002 NAIAS “to create a line of industry-leading performance vehicles and parts.” While we still made SRT vehicles, there wasn’t as concerted effort in development and marketing in recent years.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

With Gilles’s obvious passion for design, racing and the auto industry in general, he’s the ideal person within the company to assume leadership with the SRT Brand. Combined with his current design responsibilities, it’s really not a big change from his previous role with Dodge — just more focused on making sure customers have fun options for Chrysler Group cars.

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

Through the end of May, Chrysler Group had sold 2,901 2011 Dodge Challenger SRT8 vehicles, the only SRT in the 2011 lineup. However, starting this fall, we’ll have four members to the SRT family with 2012 models of the Jeep Grand Cherokee SRT8 and the Chrysler 300 SRT8 (both unveiled at the NY International Auto Show), Dodge Charger SRT8 (unveiled at the Chicago Auto Show) and the Dodge Challenger SRT8.

For the SRT fans, check out the Drive SRT Facebook Page. To see more photos of Chrysler Dodge Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!

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