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Frame from “How to Change Cars Forever”, Dodge Dart’s first commercial
- ‘How to Change Cars Forever’ 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
- Ad introduces ‘New Rules’ tagline
- Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
- High-impact marketing launch begins in the fall
Chrysler Catchall 