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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s extended edition wraps up big news from the 2013 North American International Auto Show in Detroit including the 2013 Ram 1500 winning the North American Truck/Utility of the Year Award, the unveiling of the 2014 Jeep Grand Cherokee, Grand Cherokee SRT and Compass. There were also awards for the Chrysler Town and Country minivan and Chrysler Group LLC Chairman and CEO Sergio Marchionne.

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Ram Pickup Named 2013 North American Truck/Utility Of The Year

Ram Pickup Named 2013 North American Truck/Utility Of The Year

January 14, 2013 , Auburn Hills, Mich. –   The new Ram 1500 has been named 2013 North American Truck/Utility of the Year by a panel of automotive experts. The award is unique and considered by many to be one of the world’s most prestigious based on its diverse mix of 49 automotive journalists from the U.S. and Canada who serve as the voting jurors.

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One-off 2013 Chrysler 300S in matte “Turbine Bronze”

One-off 2013 Chrysler 300S in matte “Turbine Bronze”

Chrysler 300 Motown Edition and a one-off 300S in “Turbine Bronze” debut at Detroit auto show

  • Arriving this spring, the new limited-edition 2013 Chrysler 300 Motown pays tribute to the Motor City’s resurgence and determination through unique style and sounds from original Motown recording artists
  • Commemorating the 50th anniversary of the 1963 Chrysler Turbine, a one-off Chrysler 300S painted in matte “Turbine Bronze” pays homage to the brand’s Imported from Detroit roots and the legacy of Motor City’s ingenuity

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include a very special visit by Chrysler Group President and CEO Sergio Marchionne to the home of the SRT Viper, the Conner Ave. Assembly Plant; a trek to northern Michigan for an intense winter driving program; and an update on Uconnect and the latest advancements in easy-to-use mobile connectivity.

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  • Product Design Office of Chrysler Group LLC to lead new effort to further showcase the automotive spirit of the Motor City
  • Competition sponsors include College for Creative Studies (Detroit) and legendary hot rod show, the Detroit Autorama and United Way for Southeastern Michigan
  • Student entries must be submitted by 5 p.m. (EST) Friday, Feb. 8 to the school’s designated teacher or counselor

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2013 Chrysler 300 Motown

2013 Chrysler 300 Motown

  • Legendary Motown founder and Detroit native Berry Gordy featured in Chrysler brand’s new advertising campaign
  • New commercial showcases the new 2013 Chrysler 300 Motown Edition vehicle
  • Spot showcases partnership between the Chrysler brand and Berry Gordy’s Broadway Musical “Motown: The Musical”
  • Chrysler 300 Motown Edition will be revealed in Detroit at the 2013 North American International Auto Show

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Chrysler Group LLC and Boys & Girls Club of America

Chrysler Group LLC and Boys & Girls Club of America

900 tickets for Little Caesars Pizza Bowl to be distributed in time for the holidays

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Center Line, Mich. is officially recognized as the "Home of Mopar" by Center Line Mayor David Hanselman (left) and Mopar President and CEO Pietro Gorlier

Center Line, Mich. is officially recognized as the “Home of Mopar” by Center Line Mayor David Hanselman (left) and Mopar President and CEO Pietro Gorlier

  • Center Line unveils welcome sign with addition of ‘Home of Mopar’ moniker.
  • Mopar’s World Headquarters is located in Center Line, Mich. and employs more than 1000 people
  • Mopar’s national parts distribution center and packing operations distribute more than 280,000 parts and accessories to 120 countries.
  • Mopar’s facilities sit on 80 acres of land that includes an office complex and 1.2 million square-feet of warehouse space

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2013 Chrysler 300C John Varvatos Limited Edition

2013 Chrysler 300C John Varvatos Limited Edition

The fastest growing automotive brand of the year, celebrates its accomplishments with another “Imported from Detroit” achiever; John Varvatos, the multi-award winning menswear designer who has been recognized three times by the CFDA and honored by GQ as a “Designer of the Year.”

  • Bespoke Varvatos design elements take the Chrysler 300 brand’s flagship sedan to new heights while highlighting the Motor City’s resurgence and determination through Detroit-born style
  • Working hand-in-hand, John Varvatos’ signature fashion style combined with Chrysler designers styling expertise forged two 300 sedan models that embody the soul of “Imported from Detroit”
  • For an industrious look and feel, the limited-production Chrysler 300C John Varvatos Limited Edition features unique exterior appointments, a combination of dark colors and exotic interior materials all tied-in with John Varvatos’ signature design language for a Detroit-tough attitude
  • New 2013 Chrysler 300C John Varvatos Luxury Edition features exclusive Dark Mocha or Black ultra-premium Poltrona Frau “Foligno” leather and hand-sanded matte wood all finished with world-class craftsmanship and Platinum Chrome exterior detail for a confident on Fifth Avenue look
  • Award-winning Pentastar V-6 with paddle-shifting eight-speed automatic transmission delivers a best-in-class EPA estimated 31 highway mpg, while optional HEMI® V-8 with four-cylinder mode Fuel Saver Technology delivers 363 horsepower and 0-60 mph performance in less than six seconds

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Sergio Marchionne, CEO of Chrysler Group LLC

Sergio Marchionne, CEO of Chrysler Group LLC

Kicks-Off 2012 Campaign “Let’s Make Greater Detroit Greater”

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