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August 2, 2011 , Auburn Hills, Mich. – Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of “Lose Yourself,” available now for download on iTunes. The song is performed by “Selected of God,” the choir featured in the Chrysler brand Super Bowl commercial “Born of Fire.” Keeping in the spirit of the “Imported from Detroit” campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities – Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.

The song can be downloaded directly from iTunes  for 99 cents. An accompanying music video, not available for download, can be viewed on YouTube. The music video was produced by the Chrysler brand and filmed throughout Detroit.

“The Chrysler brand is firm in its commitment to the City of Detroit and we would like to continue to extend the generosity and goodwill generated from the Imported from Detroit campaign launched during this year’s Super Bowl. This new rendition of Lose Yourself is very moving, it is meant to inspire the listener from within and it perfectly captures the emotion felt in the Born of Fire commercial.”

-Olivier FrancoisChrysler Brand President
CEO and Lead Executive for Marketing, Chrysler Group LLC

Selected of God Choir

Selected of God Choir

“Eight Mile Style is honored to be part of this project that gives back to the City of Detroit. By using the ‘Selected of God’ choir as its ambassadors, the ‘Imported from Detroit’ movement now has more meaning than ever – never give up, always give back.”

-Jeff Bass
Principal of Eight Mile Style LLC

In keeping with the spirit of the Imported from Detroit campaign, Eight Mile Style will donate 100 percent of all publishing proceeds from each song download to three charities:

Imported from Detroit Project

Chrysler Brand and Eight Mile Style have also announced the launch of the “Imported from Detroit Project” (IFD). The IFD Project is a website created to highlight events and activities that promote the City of Detroit. The website will be updated regularly and will incorporate social media elements such as Twitter and Facebook. For more information, visit www.IFDProject.com.

Screen Shot from the Selected of God "Lose Yourself" Video

Screen Shot from the Selected of God "Lose Yourself" Video

Born of Fire

“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

The Chrysler brand chose the song, “Lose Yourself,” because the lyrics speak to the ability to do anything we set our mind to do. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.

Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it’s available right here and evident in the Chrysler brand product lineup.

About Abayomi Community Development Corporation (www.abayomicdc.org)

The Abayomi Community Development Corporation (“Abayomi”, a term from the Yoruba tribe in West Africa which means “a pleasant meeting place”, pronounced a-ba-yo-mee), is a 501(c)(3) human services nonprofit organization serving the metropolitan Detroit area. Abayomi has provided community & economic development, education, and recreation programs to over 8,000 youth and families in the far Northwest and metropolitan Detroit area for over 10 years. Our goals are to establish an awareness of the value of family, improve socioeconomic conditions and increase the level of dignity and personal achievement within the Detroit community.

About The Yuinon ( http://www.yumentor.com)

The Yuinon (pronounced “union”) Inc. is an innovative, faith-based, holistic youth development organization founded in Detroit in 2003. Our youth development philosophy is rooted in relationship. More so than a program, a lasting relationship by a caring adult with a youth has proven to be the most effective way to truly encourage and support them. This approach has enabled us to maintain contact with youth that we have engaged in various capacities including: prevention programs, conferences, seminars, youth groups, and recreational outreach. We have provided such services for thousands of youth since our inception through partnerships with schools, community groups, juvenile detention centers, and churches. We are excited that we can now count the U.S. Department of Education as a partner willing to be a resource that enables us to support three hundred 4th-8th graders in Detroit with mentors who will help give them a foundation for success!

Selected Of God Choir

Selected of God Choir

About Robert S. Shumake Scholarship Foundation (www.shumakerelays.com)

The Robert S. Shumake Scholarship Relays is a premier class A track and field competition for high school students across the nation. Its unique model is unprecedented in that it has a dual focus. The Shumake Scholarship Relay competition highlights both athletic ability and academic achievement. Prizes are awarded to the athlete on each team with the highest grade point average, teams with the highest score at the end of the meet and athletes who place 1st through 8th. Since 2005, over 2,000 athletes (boys and girls) representing over 65 teams participated in this track and field event. This year an estimated 80 teams will participate with over 2,500 athletes.

About Selected of God Choir

Larry Callahan and Selected of God is a community-based choir affiliated with Praise Tabernacle in Grosse Pointe, Mich. In October 2008, Selected of God became an award winning choir by being named the Best Small Choir in the Detroit Region at the How Sweet the Sound Competition. Their travels include churches and concert halls across the Midwest and South, numerous churches and venues in their home city, Detroit.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive innovation – all at an extraordinary value – since the company was founded in 1925.

The Chrysler brand continues that tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 vehicle the brand sells is all-new or significantly redesigned and engineered from the ground up. This succession of innovative product introductions propels the brand’s standing as the leader in design, engineering and value. “Design with purpose” puts the premium for the Chrysler brand in the product, not the price.

Imported From Detroit

Imported From Detroit

The new Chrysler Town & Country minivan, the best-selling minivan in the United States in 2010, leads the way with a new powertrain offering best-in-class horsepower; an all-new, exquisitely crafted interior that includes improved Stow ‘n Go® seating; an updated, elegant exterior design and over 40 standard safety and technology features on every model, including SafetyTec which includes blind spot monitoring, rear cross path detection, ParkSense® rear park assist, ParkView® rear back-up camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town & Country minivan has won the R.L. Polk Loyalty award an unprecedented 10 times in-a-row.

The new 2011 Chrysler 200 sedan and Convertible offer elegant styling within a vehicle segment often noted for its “sea of sameness.” A stylish new exterior and all-new interior will wow consumers with its craftsmanship, high-quality materials and understated elegance. The new powertrain and major suspension overhaul provides a confident, spirited driving experience. Every safety feature is standard on the 200 sedan and 200 Convertible, and all models are packed with standard features at a price that offers customers a remarkable value.

With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the “most award-winning new car ever” to new heights – combining the best of the nameplate’s 56-year history with world-class craftsmanship, execution and upscale materials. Unmistakable proportions with added design, refinement and a more tailored appearance provides the all-new Chrysler 300 sedans with distinctive styling. By combining world-class accommodations with American style, the all-new Chrysler 300‘s interior features an expressive and elegant design with authentic materials, passenger comfort features and precise fit and finish. The 2011 Chrysler 300 sedans deliver grand-touring performance and world-class handling with efficient powertrains and new second-generation E-segment chassis architecture. Customers will feel connected, comfortable and secure with state-of-the-art connectivity, infotainment and more than 70 safety and security features. The iconic vehicle of the Chrysler brand sets the new standard for American sedans.

It sure was a sparkling week for Chrysler Group…and our own Pete Misiak collects the accolades Under the Pentastar:

Thanks again for checking out Chrysler Catchall!

June 25, 2011, Cannes, France – The Chrysler brand’s 2011 Super Bowl commercial, ‘Born of Fire,’ was honored today with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a “Bronze Lion” for Best Editing. Cannes Lions is the world’s leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore.

“The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity. The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing.”

-Olivier Francois
President and CEO – Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

2011 Chrysler 200 "Born of Fire" Ad

2011 Chrysler 200 "Born of Fire" Ad

“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics speak to the ability to do anything we set our mind to and that failure is not an option. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.

2011 Chrysler 200 "Born of Fire" Ad

2011 Chrysler 200 "Born of Fire" Ad

Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it’s available right here and evident in the Chrysler brand product lineup.

Earlier this year, the Chrysler brand introduced “Imported from Detroit” merchandise on the brand’s website (http://www.chrysler.com). The collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial. In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise found on Chrysler.com will go to four Detroit-area charities.

Imported From Detroit!

Imported From Detroit!

Charities are as follows:

• The Marshall Mathers Foundation

• Boys & Girls Clubs of Southeastern Michigan – http://www.bgcsm.org

• Habitat for Humanity Detroit – http://www.habitatdetroit.org

• Think Detroit PAL – http://thinkdetroitpal.org/index.asp

There is only one true Born of Fire commercial and it was created by the Chrysler brand. To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the vehicles in this post. Thank again for checking out Chrysler Catchall!

 

Screen Shot of CompareChrysler.com

Screen Shot of CompareChrysler.com

May 19, 2011 12:23 PM- Chrysler Brand definitely made an in-your-face statement during Super Bowl XLV with its two-minute, Imported From Detroit TV commercial, featuring Detroit native, Eminem.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

Chrysler Brand is not backing off from that approach by daring you to CompareChrysler.com.

“The new website is designed for consumers who are considering Chrysler Brand vehicles for the first time, or for the first time in a long time. The site offers third-party reviews and comments, and directly compares our lineup to competitors.”

-Tim Kuniskis.
Head of Chrysler Brand

2011 Chrysler 300 BM at Brandl Motors

2011 Chrysler 300 at Brandl Motors

The new website gives visitors the opportunity to:

  • See how other customers who have never owned or considered a Chrysler Brand vehicle react to the new 2011 models
  • See professional drivers’ impressions of how Chrysler Brand cars and minivans handle vs competitive products in real driving situations
  • Compare key features of Chrysler models vs competitors
  • See for themselves the value proposition Chrysler offers with its higher level of standard content vs competitors
  • Review articles and quotes from third-party journalists on the new 2011 models
2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

It looks like Chrysler is continuing it’s path towards providing an excellent experience for their customers. Be sure to check out CompareChrysler.com today to see  all of your favorite Chrysler Dodge Jeep Ram Vehicles! I’ve also included a quick little ad spot from the 2011 Chrysler 200 below. To see more images of Chrysler Dodge Jeep Ram Vehicles, click on any of the pictures in the post. Thanks again for checking out Chrysler Catchall!
Imported From Detroit!

Imported From Detroit!

The Chrysler brand introduced the new “Imported from Detroit” merchandise a few weeks back on the Chrysler brand’s website. The new collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, “Born of Fire.”

2011 Chrysler 200

2011 Chrysler 200 Super Bowl Commercial

The two-minute commercial resonated throughout the country, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group LLC.

"Imported From Detroit" Merch

"Imported From Detroit" Merch

“The objective of the ‘Born of Fire’ commercial was intended to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200, we are humbled at the thought that the conversation continues and is generating a spark throughout the country. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude. The entire company is proud that we are manufacturing and producing products that embody beauty and quality such as the 2011 Chrysler 200.”

Olivier Francois
President and CEO, Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

 

 

"Imported From Detroit" Merch

"Imported From Detroit" Merch

In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise found on Chrysler.com will go to four Detroit-area charities.

"Imported From Detroit" Merchandise

"Imported From Detroit" Merchandise

Charities are as follows:

The Marshall Mathers Foundation

Boys & Girls Clubs of Southeastern Michigan

Habitat for Humanity Detroit

Think Detroit PAL

Check out the video below to see more of the “Imported From Detroit” Merchandise! As always, click any of the images in the post to see more! Thanks for Checking out Chrysler Catchall!

It’s been a week of celebrating at Chrysler Group — from awards to creativity to increased sales — and our own Betty Carrier Newman has it all Under the Pentastar:

“This is the Motor City, and THIS is what we do.”

Those are the only words spoken by Eminem in the whole commercial, but when he says them, they sure do make an impact.

2011 Chrysler 200

2011 Chrysler 200

The commercial evokes emotions of a Detroit that is struggling to get back on its feet, after it has felt the harsh effects the recession has had on a city that employs many through its automotive assembly plants. As the automotive industry improves, so does Detroit. Chrysler hasn’t given up in the face of adversity, and neither will Detroit.

It is a powerful statement that is in the same vein as the all new 2011 Jeep Grand Cherokee‘s “Things That Make Us” commercials. It focuses on the American worker, who is the backbone of the automotive industry, who has felt the recession hit hardest at home.

2011 Chrysler 200

2011 Chrysler 200

Either way, people are taking notice of changes being made all throughout Chrysler, from the design of their vehicles, to the way they market them. Chrysler released the details of their new marketing and advertising campaign on their site yesterday. Here’s a small excerpt:

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

Chrysler has come out swinging in 2011, with no signs of slowing soon! Thanks for checking out Chrysler Catchall! To see more pictures of the 2011 Chrysler 200, click on any of the photos or visit your Local Chrysler Dodge Jeep Ram Dealer.

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