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Brandl Media Minute

Brandl Media Minute

Today we bring you another edition of the Brandl Media Minute. This week we’re working with a 2012 Ram 1500 Express.  LT the Media Manager gives you the rundown on one of Ram‘s newer models and shows you what makes it so great.

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Mopar will open 10 Express Lanes in the Middle East

Mopar will open 10 Express Lanes in the Middle East

Move Effectively Positions Mopar® to Support Growth Markets and Provide Improved Service to Existing Customers in Region

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Red Wings Edition Ram 1500 Express

Red Wings Edition Ram 1500 Express

  • Ram named ‘Official Truck of the Red Wings’ for 2011-12 NHL season.
  • Red Wings forward Johan Franzen and goalie Jimmy Howard featured in campaign

November 15, 2011 , Auburn Hills, Mich. – Chrysler Group LLC’s Ram Truck brand, Great Lakes Business Center and Southeast Michigan Ram dealers have expanded their partnership with the Detroit Red Wings, one of America’s most successful professional sports franchises.

The business center and local Chrysler, Jeep®, Dodge and Ram dealers are enhancing their Red Wings partnership this year with new elements inside and outside the Joe Louis Arena. Ram has been named the “Official Truck of the Red Wings” and to celebrate, local Ram dealers are selling a limited number of special Red Wings Edition Ram trucks.

The trucks are based off the newly introduced Ram 1500 Express 4X4 Crew Cab model and include Red Wings logoed front-seat headrests, optional Red Wings embroidered leather seats, “Detroit Red Wings Edition” graphics on the tailgate and rear bed sides, and other features. Colors available are red, white, and black.

As another new element of the expanded partnership, Red Wings forward Johan Franzen is featured in television spots and billboards, and goalie Jimmy Howard is featured in a Ram mural inside the Wings’ home, Joe Louis Arena.

Jimmy Howard Mural

Jimmy Howard Mural

“The Red Wings and Ram share the same values of hard work, toughness, and the determination to win. It is this passion that the brand captures in new creative elements produced specifically for our partnership and built off of Ram’s successful Guts Glory campaign.”

John Plecha
Director of the Great Lakes Business Center

In the TV spot, “Ram vs. Mule,” the power and toughness of Franzen – nicknamed “Mule” – is compared to that of the Ram truck as both face off on center ice.

In the mural, a determined Howard is pictured under the Guts Glory headline wearing a special Ram branded goalie mask. The mural was painted live at Joe Louis Arena Nov. 9 – 12 by renowned hockey artist David Arriggo of Toronto. The one-of-a-kind hand-painted mask will be auctioned for charity later this year.

“As the Official Truck of the Red Wings, Ram understands the value of activation at every level of the sponsorship. We are proud of the relationship and appreciate the energy Ram brings to our team.”

Tom Wilson
Olympia Entertainment President

Ram vs. Mule

Ram vs. Mule TV Spot

Out-of-arena Campaign Elements

Television – 30-second spot
A 30-second Ram TV spot titled “Ram vs. Mule” opens at center ice of Joe Louis Arena with a Ram 1500 parked to the left of the center line and Franzen standing to the right. After an opening title that says Ram vs. Mule, the camera cuts back and forth between Franzen and the Ram truck as the voiceover describes common qualities they share such as Ram great on snow/ Mule great on ice, handles hostile road conditions/handles hostile road games, menacing grille/menacing grille and even a bit about how they both have serious contracts. It’s all a fun play on their names that ends with a beauty shot of the Ram 1500 and a voiceover and title that names the Ram 1500 as “The Official Truck of Hockeytown.”

Radio – 60-second spots
“Ode to Hockeytown” captures the sights and sounds inside Joe Louis Arena and why Ram is proud to be a part of Hockeytown. “Road Warrior” refers to the tenacity of Ram trucks and the Detroit Red Wings stating “whether you’re miles away from civilization or inches away from the glass, Ram trucks and the Red Wings make the road their home.” The ads are narrated by Sam Elliott, the voice of Ram.

The "Ram Meet Mule" Billboard

The "Ram Meet Mule" Billboard

Billboard –
Ram Meet Mule” proclaims Ram the Official Truck of the Detroit Red Wings with an image of Franzen standing on the ice in front of the Red Wings Ram Edition 1500.

Newspaper –
Ram: Official Truck of the Detroit Red Wings” print ads will run throughout December on the back sports pages of the Detroit Free Press, Detroit News, Oakland Press and Macomb Daily newspapers.

"Good Things Come in Eights" Arena Curtain

"Good Things Come in Eights" Arena Curtain

In-arena Campaign Elements

Additional expanded in-arena campaign elements include a second mural – with the headline “Good Things Come in Eights” promoting the 390 horsepower HEMI® V8 Red Wings Edition Ram and referencing the days when the Red Wings won the Stanley Cup championship in eight games – concourse curtains of the Ram truck grille, in-game virtual signage and in-ice Ram logos, exclusive Ram sponsorship of the popular “Score-O” intermission promotion and the “Stars of the Game” feature, and fan-engagement promotions throughout the season. There will also be a 30-second big screen video encouraging fan participation and involvement through intermission chants around “HEMI. POWERED. HOCKEY.”

The television, billboard and newspaper ads were created in partnership with Doner, Detroit. The radio spots, murals, program advertising, arena video and other in-arena elements were created in partnership with The Richards Group in Dallas.

Joe Louis Arena Curtain

Joe Louis Arena Curtain

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

Ram vs Mule TV Spot

Ram vs. Mule TV Spot

About Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories for the week ending September 30, 2011, include Ram Truck brand reveals extended RamBox, the Crew and Quad Cab 1500 Express and the Ram 1500 Tradesman Heavy Duty at the Texas State Fair; Ram Truck launches a new Hispanic ad campaign; the 2012 Dodge Charger Pursuit police car sets fastest lap time in Michigan State Police Vehicle Evaluation test at Michigan’s Grattan Raceway; and 2011 Dodge Viper ACR recaptures production car lap record at Germany’s famed Nürburgring road course.

Ram Trucks

Ram Trucks

The Ram Truck Brand yesterday released a series of six videos that show various 2011 Ram Truck Vehicles. You can see the 2011 Ram 2500 Laramie Longhorn, 2011 Ram 1500 Express2011 Ram 3500 Chassis Cab with Dakota Bodies service body upfit, 2011 Ram 3500 Max Tow2011 Ram 5500 Chassis Cab with Knapheide dump body as well as the 2011 Ram 5500 Chassis Cab with Terex aerial device and Dakota body in the videos below.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

Thanks again for checking out Chrysler Catchall!

Ram Trucks

Ram Trucks

June 30, 2011 , Auburn Hills, Mich. – The Ram 1500 offers a variety of models for customers who rely on their trucks for work and play.

“The Ram 1500 lineup has a truck for everyone,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales — Chrysler Group LLC. “From the value priced Tradesman with a standard V-8 to the loaded Laramie Longhorn, Ram Truck brand will continue to answer our customers’ needs with products that hit high marks for durability, innovation and appearance.

5.7L HEMI V8

5.7L HEMI V8

Capability

In addition to the 5.7-liter HEMI® V-8 which produces 390 horsepower (283 kW), 407 lb.-ft. (548 N•m) of torque and 20 mpg, the 2012 Ram 1500 offers a flex-fuel capable 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N•m) of torque; five and six-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the HEMI, the 2012 Ram R/T regular-cab 4×2 model with a short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.

The 2012 Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab models, with three box lengths: 8-foot (Regular Cab), 6-foot-4-inches (Regular Cab and Quad Cab), and 5-foot-7-inches (Ram 1500 Crew Cab). Eleven trim levels are available, each with a unique appearance: Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn.

A frame design incorporating high-strength steel supports segment-exclusive, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to 1,850 pounds) and towing capability (up to 10,250 pounds).

RamBox Holster

RamBox Holster

Convenience

The 2012 Ram 1500 Crew Cab, Quad Cab and short bed Regular Cab features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another segment-first innovation for the Ram 1500 Crew Cab is a pair of “store in the floor” bins with removable liners that offer even more versatile storage — large enough for ten 12-ounce beverages and ice. Locking lids are available from Mopar.

There are many other convenient storage locations throughout the Ram 1500 including a large upper glove box, map pockets in door panels and a configurable center console.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices, includes a media center with a 30-gigabyte hard drive, navigation system and a rear-seat DVD entertainment system available in the Quad Cab and Crew Cab. Also available is segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control.

2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

Craftsmanship

In addition to the exterior, the interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, controls, chrome accents, premium seating with bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available. All Ram 1500 interiors feature “soft-touch” materials with premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for select models.

On the exterior, the Ram 1500 features an aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips. Attractive 20-inch wheels are available. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out.

Safety

On the safety and security front, the Ram 1500 offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, side seat airbags, knee bolsters, seat belt pretensioners, anti-lock brake system, BeltAlert® system, and electronic stability control; and available adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up camera.

2011 Ram 1500 Express

2011 Ram 1500 Express

Manufacturing

The Ram 1500 is built in two locations: Quad Cab and Crew Cab 1500 models are built at the Warren (Mich.) Assembly Plant, and Regular Cab models are built at the Saltillo Assembly Plant in Mexico.

Features

Check out some of the great features that come equipped with Ram Trucks:

  • New six-speed automatic transmission calibration with Electronic Range Select (ERS)
  • New torque converter with increased efficiency for improved fuel economy
  • New steering wheel with cruise control buttons
  • New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
  • Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
  • Factory spray-in bed liner available on all models
  • Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
  • Bold, powerful, “get-out-of-the-way” Ram design
  • Best-in-class aerodynamics – an estimated .419 Cd
  • 5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
  • Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
  • Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
  • Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
  • Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
  • RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
  • First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
  • First-in-segment heated and ventilated front seats
  • Heated rear seats also available
  • First-in-segment surround-sound audio system
  • More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
  • Side seat airbags (late availability)
  • Unsurpassed powertrain limited warranty: 5 years/100,000 miles
  • New six-speed automatic transmission calibration with Electronic Range Select (ERS)
  • New torque converter with increased efficiency for improved fuel economy
  • New steering wheel with cruise control buttons
  • New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
  • Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
  • Factory spray-in bed liner available on all models
  • Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
  • Bold, powerful, “get-out-of-the-way” Ram design
  • Best-in-class aerodynamics – an estimated .419 Cd
  • 5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
  • Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
  • Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
  • Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
  • Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
  • RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
  • First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
  • First-in-segment heated and ventilated front seats
  • Heated rear seats also available
  • First-in-segment surround-sound audio system
  • More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
  • Side seat airbags (late availability)
  • Unsurpassed powertrain limited warranty: 5 years/100,000 miles
As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!
2011 Ram 1500 Express

2011 Ram 1500 Express

April 7, 2011 , Dallas- The Ram 1500 Express — originally announced Feb. 15, 2011 under the code name Adventurer — is a new Ram Truck model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

“We’re excited about the addition of this new model to the Ram 1500 lineup. There’s nothing that compares to the high-performance value represented by the Ram 1500 Express. Ram 1500 Express combines great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price. It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package.”

-Fred Diaz
Ram Truck President and CEO
Head of National Sales – Chrysler Group LLC

 

2011 Ram 1500 Express

2011 Ram 1500 Express

Plans to launch the new Ram 1500 Express were pulled ahead after company executives saw a groundswell of support for the then-just-announced Ram Tradesman.

The Ram Tradesman — unveiled Feb. 9, 2011 at the Chicago Auto Show — is a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability.

The new Ram 1500 Express — like the Ram Tradesman — offers buyers a standard HEMI V8 engine with a 20 mpg rating for the same price competitors are charging for their V6 engines.

Mopar has announced that it will have hundreds of accessories available for buyers who are looking to personalize their Ram 1500 Express.

2011 Ram 1500 Express

2011 Ram 1500 Express

“Given that the Ram 1500 Express is an aggressively priced truck, owners will have plenty left over to personalize and customize their ride. For this truck, Mopar will offer more than 300 quality-tested accessories from which to choose.”

-Pietro Gorlier
President and CEO of Mopar

2011 Ram 1500 Express

2011 Ram 1500 Express

Loaded with Features

In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 Express comes loaded with features that emphasize its high-performance character.

The first thing drivers will notice is the Ram 1500 Express’ racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors and rear wheel-well liners.

Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire.

Inside, the 1500 Express will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.

Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.

Ram 1500 Express is available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.

2011 Ram 1500 Express

2011 Ram 1500 Express

Options for Personalization

Buyers can choose their own options. In addition to a Class IV receiver hitch, Ram 1500 Express is available with long list of options.

Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps, spray-in bedliner and under-rail bedliner.

Inside, buyers can choose a cloth 40/20/40 split-bench seat, Uconnect voice command with Bluetooth, rear-view auto-dim mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and either carpet or rubber floor mats.

There’s also choice of two optional rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater and trailer brake controller.

Ram 1500 Express comes as a regular cab, short-bed model, with a choice of 4×2 or 4×4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,450 lbs.

Manufacturer’s Suggested Retail Price for the new Ram 1500 Express will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! I’ve also included the most recent edition of “Under The Pentastar” below. Thanks again for checking out Chrysler Catchall!

2011 Dodge Durango R/T Chicago Auto Show World Debut

2011 Dodge Durango R/T Chicago Auto Show World Debut

The all-new Dodge Durango is a shared winner of MotorWeek’s 2011 Drivers’ Choice Award for Best Large Utility. The award was given to both the Durango and the 2011 Jeep Grand Cherokee. Every year for the last 30 years, MotorWeek has reviewed the state of the automotive business and judged the best new trucks of the year. Dodge Brand President and CEO accepted the award for the new Durango at the 2011 Chicago Auto Show.

“The Dodge team is truly honored that MotorWeek has selected the Dodge Durango for a Drivers’ Choice Award,” said Ralph Gilles, President and CEO—Dodge Brand, Chrysler Group LLC. “The Durango represents where the Dodge brand is going with its six new or refreshed products for 2011 — striking vehicles that are thoroughly engineered and fun to drive. It’s always rewarding when third party sources recognize that we’re creating quality products that will delight our customers.”

2011 Dodge Durango Crew

2011 Dodge Durango Crew

The annual Drivers’ Choice Awards looks at vehicles from a buyer’s point of view. Scoring takes into account trends, innovations, value and reliability to produce a list of winners that makes sense and can be used as a practical guide for car shopping.

“The team that worked on Durango really put their hearts into creating an SUV with a soul,” Gilles added. “When consumers get behind the wheel, they’ll experience a performance-tuned SUV that has the interior spaciousness of a crossover, still delivers best-in-class towing and starts under than $30,000. It’s a tremendous package.”

2011 Dodge Durango R/T

2011 Dodge Durango R/T

Dodge Durango

With its sleek exterior design, modern, spacious interior, world-class suspension dynamics and intelligent and fuel-efficient and powerful powertrain options, the all-new 2011 Dodge Durango delivers driving excitement and refinement combined with the interior flexibility of a three-row SUV. The Durango’s new unibody structure is more than 25 percent stiffer than the vehicle it replaces, making it a driver’s SUV that delivers impressive on-road handling. The new Durango also delivers best-in-class towing capability of 6,200 lbs. with the V-6 engine and 7,400 lbs. with the V-8 engine.

2011 Dodge Durango Interior

2011 Dodge Durango Interior

The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) for the all-new 2011 Dodge Durango, Express model, is $29,195 for the rear-wheel-drive and $31,195 for the all-wheel-drive (excluding an $850 destination charge).

To see more pictures of the 2011 Dodge Durango, click any of the images in this post. Thanks for checking our Chrysler Catchall!

2011 Dodge Durango R/T Interior

2011 Dodge Durango R/T Interior

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