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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: May sales figures, Jeep brand and USA Basketball’s “Power by Design,” Mopar Ram Runner’s desert duel, and Brad Keselowski’s NASCAR Nationwide series victory.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s extended edition includes highlights of the 2013 SRT Viper and 2013 Ram 1500 unveilings at the 2012 New York International Auto Show, a look at the Moab Easter Jeep® Safari and details on Chrysler Group LLC’s best sales month in four years.

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Brad Keselowski celebrates in Victory Lane.

Brad Keselowski celebrates in Victory Lane.

August 29, 2011 , Auburn Hills, Mich. – This Week in Motorsports is a video recap of weekend motorsports events in NASCAR, the Nationwide series and other competitions under the Chrysler Group LLC banner. This week, Penske Racing‘s Brad Keselowski roared to victory in Saturday’s NASCAR Sprint Cup race at Bristol Motor Speedway.

August 28, 2011 , BRISTOL, Tenn. – It’s not open for debate. It’s a fact. Brad Keselowski is the hottest driver in the NASCAR Sprint Cup Series. Not co-point leaders Kyle Busch and Jimmie Johnson. Keselowski has sole possession of the honor.

Add in the entire No. 2 Miller Lite Dodge Charger team from Penske Racing. The race cars have been fast and durable. The pit calls have continually improved the performance throughout the race. The pit stops have been flawless.

The proof is in the results. Keselowski recorded his second win in the last four races and fourth consecutive top-three finish with his victory Saturday night in the Irwin Tools Night Race at one of the toughest track in motorsports, Bristol Motor Speedway.

Keselowski led the final 80 laps in the 500-lap event on the .533-mile, high-banked track. He grabbed the lead from Martin Truex Jr. on the restart following the sixth caution and wasn’t threatened the rest of the way.

“This is a race of champions. I can’t believe it,” Keselowski said. “There are races that pay more money and races with more prestige, but this is the coolest damn one of them all.”

Keselowski jumped to 11th in the season point standings, just 21 out of 10th. His sights are set on one of the automatic berths in the Chase that goes to the top-10 in the point standings after the 26th race at Richmond. Even if he doesn’t make it into the top 10, he has three wins and a near lock for one of the two wild card berths in the Chase as long as he remains in the top 20 in the standings.

 Mopar ’11 Charger

Mopar ’11 Charger

April 5, 2011 , Auburn Hills, Mich. – Today, Chrysler Group LLC issued a sketch of its new Mopar® ’11 Charger. The company will release details of the vehicle later this month.

“After the success of our Mopar ’10 Challenger, we moved on to the iconic Dodge Charger and added even more performance. As a new company, we will continue to leverage the heritage of the Mopar brand at every turn.”

Pietro Gorlier, President and CEO of Mopar
Chrysler Group’s service, parts and customer-care brand

In other news, Dodge continues their onslaught of Fast Five/Dodge Media with two behind the scenes videos discussing both the Dodge Chargers used for the movie and the stunts themselves.  The videos feature Fast and Furious veterans Vin Diesel and Paul Walker, as well as Dodge Tech Supervisor Tom Laymac and a cameo from Ralph Gilles.

You can check out both of the videos below! Thanks for checking out Chrysler Catchall!

Buckle in ’cause you’re about to go for a ride.

Starting last Friday, Chrysler Group‘s Dodge brand kicks off a partnership with the latest installment of Universal Pictures’ “Fast Five.” The movie will hit the theaters starting April 29 but you — yes YOU — can already get in on the action.

Dodge supplied multiple 2010 and 2011 Dodge Charger vehicles used in chase scenes throughout the movie, and is sponsoring a Dodge-Fast Five advertisement that will air for the first time tomorrow during the coveted Final Four advertising space.

While commercials are for watching, there’s plenty of opportunities for Dodge and movie fans to really get in on the chase as we covered in a blog post last week.

Also, check out this week’s “Under The Pentastar” below! This week recaps a major March for Chrysler Group vehicle sales, the Dodge Charger‘s starring role in “FF5,” the next installment of the “Fast and Furious” franchise, a sneak peek at a couple of Jeeps to be revealed at the Moab Jeep Safari, and honors for the 2011 Jeep Grand Cherokee.

Thanks again for checking out Chrysler Catchall!

Multi-tiered Campaign Includes Major Advertising and Brand Promotions for Universal’s Upcoming Action-Thriller

April 1, 2011 , Universal City, Calif. and Auburn Hills, Mich. – The Dodge brand has teamed up with Universal Pictures for a multi-tiered partnership to support Universal’s upcoming action-thriller Fast Five and the 2011 Dodge Charger, it was announced today. The latest installment in Universal’s blockbuster franchise, Fast Five, will be released in theaters April 29. Dodge supplied multiple 2010 and 2011 Dodge Charger vehicles used in chase scenes throughout the movie and is sponsoring a Dodge/Fast Five advertisement that will air for the first time tomorrow during the coveted Final Four advertising space.

Fast Five Charger Commercial

Fast Five Charger Commercial

“The Dodge brand is proud to partner with Universal Pictures on Fast Five. We enjoyed being a part of the production process and working with the cast and crew, and it clearly comes through in the film. The chase scenes in this installment of Fast Five are over-the-top and adrenaline-filled, and Dodge fans will be thrilled by the performance of the Dodge Charger.”

Ralph Gilles, President and CEO
Dodge Brand, Chrysler Group LLC.

 

“As Dodge cars are the ones driven by our hero, Dom Toretto, Dodge has been a part of The Fast and the Furious franchise from the beginning. We’re happy that Dodge has leveraged this organic integration to become the largest promotional partner the film franchise has ever seen. It is a natural fit between one of the great American car companies and the latest chapter in the best driving/action film series of all time.”

Stephanie Sperber
Universal Partnerships and Licensing President

 

Fast Five Charger Commercial

Fast Five Charger Commercial

Elements of the Partnership Include:

Fast Five Charger Commercial – Supporting the theme of “car chases make movies better,” Dodge will unveil a new 30- and 60-second advertisement on national television April 2 during the Final Four basketball tournaments. The ad features an Elizabethan-era mother lecturing her daughter about sullying the family name by carrying on in a relationship with Cornelius, an un-scrubbed son of a blacksmith’s apprentice, all the while driving “fast and furiously” as they are being tailed. The scene ends with the mother outrunning Cornelius, revealing the tagline “Car Chases Make Movies Better.

No. 7 Fast Five Dodge Charger R/T NASCAR Debut – Making its debut at the Martinsville Speedway on Sunday, April 3, will be the No. 7 Fast Five Dodge Charger R/T driven by NASCAR Sprint Cup Series driver, Robby Gordon. The No. 7 Fast Five Dodge Charger R/T Dodge will race throughout the month of April during NASCAR races at Texas Motor Speedway, Talladega Superspeedway and Richmond International Raceway.

As part of the partnership with Robby Gordon Motorsports, the first 200 fans to register at http://www.dodgemotorsports.com or http://www.speedenergy.com will receive a special Fast Five movie viewing with Robby Gordon on Saturday, April 30, in Richmond, VA. Fans will receive a commemorative ticket and photo opportunity with Gordon at a private meet and greet session prior to the movie. All 200 fans also will be automatically registered in a grand prize drawing that includes four VIP credentials to the NASCAR Sprint Cup Series race on April 30 at 7:30 pm, honorary pit crewmember status and a $200 shopping spree to the Robby Gordon Motorsports souvenir trailer.

Fast Five Charger Commercial

Fast Five Charger Commercial

Fast Five Global Premiere – Dodge is sponsoring the global premiere of the film, which takes place in Rio de Janeiro (the location where the film is set) on April 15. During that time, Dodge will host a 10-city live simulcast of the red carpet arrivals from Rio de Janeiro followed by a special advance screening of Fast Five. This is the first simulcast for an international premiere.

Fast Five Sweepstakes – Beginning Tuesday, April 5, Dodge fans will have an opportunity to win one of five custom Fast Five 2011 Dodge Charger R/T models by entering the Fast Five Sweepstakes. To enter, consumers may visit www.Dodge.com/FastFive to receive a sweepstakes entry by completing the registration form and answering a Dodge Charger trivia question. Consumers may enter up to one time per day throughout the duration of the sweepstakes. Entrants may earn an additional sweepstakes entry by Tweeting the Dodge brand promotional message and sweepstakes link to their Twitter followers. The sweepstakes runs through Sunday, April 30.

Fast Five Gear – Fans may also sport new Fast Five gear that is available at www.Dodge.com/Life estore including T-shirts, baseball caps and messenger bags in various sizes.

New Dodge.com/FastFive Website – Fans may check out the www.Dodge.com/FastFive website. Visitors will have access to behind-the-scenes footage and interviews with the cast of Fast Five. As well, President and CEO, Dodge Brand, Ralph Gilles, discusses the use of the Dodge Charger in Fast Five.

Fast Five Charger Commercial

Fast Five Charger Commercial

To see more pictures of the Iconic 2011 Dodge Charger or Any of the Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! Thanks again for checking out Chrysler Catchall!

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