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Mopar accessories for all-new Ram 1500 Chrome Wire Mesh Grille Insert

Mopar accessories for all-new Ram 1500 Chrome Wire Mesh Grille Insert

  • Mopar Offers More Than 25,000 Accessories Worldwide
  • Ram 1500, Jeep Wrangler and Dodge Challenger are most accessorized vehicles in North America
  • Side steps, Jeep Wrangler tops and floor mats are best-selling accessories in North America
  • Fiat 500, Fiat 500L and Jeep Grand Cherokee among most accessorized vehicles in other global regions
  • Top-selling accessories announced for Europe, Middle East, Africa, Asia Pacific and Latin America

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2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8

2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8

  • Dodge Charger and Challenger ranked highest in their respective categories for second year in a row
  • Dodge is most improved of all industry brands in study
  • All returning Chrysler Group LLC brands improve over last year’s scores
  • Chrysler 300 finishes second behind Dodge Charger in “Large Car” segment
  • Fiat 500 finishes second in “Sub-Compact Car” segment in its study debut

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Mopar Celebrates 75th Anniversary

Mopar Celebrates 75th Anniversary

  • New spot, ‘Elegance,’ begins to air Thursday, November 17 on national broadcast and cable networks
  • Features all-new limited edition ‘2012 Fiat 500 by Gucci,’ arriving to FIAT Studios in Q1 2012

November 17, 2011 , Auburn Hills, Mich. – The FIAT brand is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez’s song “Until It Beats No More,” from her new album, “Love?”(Island Def Jam), the commercial will be shown on national and cable networks on Thursday, November 17th.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car.

“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver. To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”

Olivier Francois
Head of FIAT Brand and Chief Marketing Officer
Chrysler Group LLC

FIAT 500 Elegance

FIAT 500 Elegance

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking “GG” on the shift knob, the ad tells the story of the model’s elegance, originality and performance seamlessly.

“The collaboration between FIAT and Gucci bring together two of Italy’s most respected brands. Inspired by FIAT’s rich heritage and design and customized by Gucci Creative Director Frida Giannini, the vehicle makes the perfect modern travel statement,” Francois said.

A 60-second and a 30-second version of ‘Elegance,’ can be viewed above or at the FIAT brand Facebook page and on the FIAT brand YouTube channel. The commercial was created in partnership with Doner of Detroit.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in Q1 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit http://www.fiatusa.com/gucci.com.

In September, the FIAT brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” a 30-second trailer of the video and the first ever Fiat commercial featuring Lopez, both of which aired on local and national broadcast networks.

FIAT 500 Elegance

FIAT 500 Elegance

About Jennifer Lopez

Actress, entertainer, film, TV and producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.

She has sold over 55 million records worldwide and starred in multiple box office No. 1 films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

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FIAT 500 Elegance

FIAT 500 Elegance

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s stories include: Top Safety Picks, Sterling Heights Assembly investment, Chrysler Group’s 2010 sustainability report and Jeep Grand Cherokee SRT8 building wrap.

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. Stories in this week’s edition include new incentives, Toledo Assembly Complex statement, back-to-school with the Fiat 500, Chrysler Canada Family Day and a glorious weekend for NASCAR’s Dodge Boys.

Thanks again for checking out Chrysler Catchall!

From the Chrysler LLC Blog: The Fiat 500‘s already a bundle of fun, now you can shop for accessories, even another Fiat 500 using a new app for iPad called FIAT Source. Info on that, plus news of an award for Ram truck and a new ad campaign for Jeep® that features a model never before highlighted in a Jeep ad campaign. That’s all in this week’s Under the Pentastar.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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