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Sergio Marchionne, CEO of Chrysler Group LLC

Sergio Marchionne, CEO of Chrysler Group LLC

Kicks-Off 2012 Campaign “Let’s Make Greater Detroit Greater”

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Toledo Machining Plant in Toledo, Ohio

Toledo Machining Plant in Toledo, Ohio


August 23, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today that it is prepared to invest $72 million in its Toledo Machining Plant in Perrysburg, Ohio, to produce new generation front-wheel and rear-wheel drive torque converters and steering columns, subject to the completion of incentive negotiations and agreements with the State of Ohio. As part of the investment, 640 hourly and salaried jobs will be retained.

The new torque converters will be paired with the next generation eight-speed rear-wheel drive transmission being built at Chrysler’s Kokomo (Ind.) Transmission Plant and the all-new nine-speed front-wheel drive transmission to be produced at the company’s Indiana (Kokomo, Ind.) Transmission Plant I. The new transmissions and torque converters are a critical part of Chrysler’s strategy to meet fuel economy requirements over the next several years.

UAW Vice President General Holiefield (left), Ohio Governor John Kasich, Chrysler’s Head of Manufacturing Scott Garberding, Toledo Machining Committeeman Rodney Ridgway and Chrysler’s Head of Powertrain Operations Brian Harlow

UAW Vice President General Holiefield (left), Ohio Governor John Kasich, Chrysler’s Head of Manufacturing Scott Garberding, Toledo Machining Committeeman Rodney Ridgway and Chrysler’s Head of Powertrain Operations Brian Harlow

“We welcome this investment in Toledo Machining as it is an acknowledgement of the high quality components that have been produced by our skilled workforce for many years. Being able to bring new technology to this facility secures its long-term future. We are also appreciative of the support we have received from the State of Ohio in providing the incentives necessary to make this investment possible.”

-Scott Garberding
Senior Vice President and Head of Manufacturing
Chrysler Group LLC

The investment would fund the installation of new equipment and special tooling to modernize and enhance the plant’s capability. Work on the plant is expected to begin late third quarter 2011 and be completed in the first quarter of 2013.

Toledo Machining Plant

Toledo Machining Plant

“We’re very pleased that Chrysler is making the decision to invest in the Toledo Machining Plant and the skilled workforce there,” said General Holiefield, Vice President and Director, UAW Chrysler Department. “This will help preserve and enhance jobs in the area and give a greater measure of security to our members and their families well into the future.”

Toledo Machining currently produces steering columns for the following assembly plants: Warren Truck (Mich.), Belvidere (Ill.), Sterling Heights (Mich.), Toledo Assembly Complex (Ohio); Windsor (Ont.), Toluca (Mex.), Saltillo (Mex.) and Carabobo (Venezuela).

The plant also produces torque converters, a component that allows the transmission to shift gears in an automatic transmission, for Kokomo Transmission (Ind.), Indiana Transmission I and II (Kokomo, Ind.), Sterling Heights, Toluca and London, England.

Toledo Machining Plant

Toledo Machining Plant

Since June 2009, Chrysler Group has invested nearly $3.2 billion in its U.S. facilities and has made significant progress toward building a successful enterprise, including:

  • reporting a net profit of $116 million in the first quarter of 2011;
  • reporting the 16th-consecutive month of year-over-year sales gains in July;
  • confirming a $114 million investment to repurpose about one-fifth or nearly 400,000-square feet of the Trenton North Engine Plant for the production of core components for the Pentastar engine produced at Trenton South;
  • investing nearly $1.3 billion into the Company’s existing transmission manufacturing facilities in Kokomo, Ind., to accommodate production of a new advanced front-wheel drive automatic transmission; increase capacity and support production of the World Engine and improve processes for the 62TE transmission program; and accommodate future production of a new highly fuel-efficient eight-speed automatic transmission;
  • announcing a $600 million investment in its Belvidere Assembly Plant;
  • confirming an investment of $850 million in its Sterling Heights Assembly Plant and surrounding stamping facilities;
  • planning an investment of $150 million in its GEMA (Dundee, Mich.) facility;
  • announcing an investment of $27.2 million USD in its Etobicoke Casting Plant (Toronto) to produce front and rear crossmembers for future Chrysler vehicles starting in the third quarter 2011;
  • announcing in December 2009 that it will invest $179 million to launch production of the 1.4-liter, 16-valve Fully Integrated Robotized Engine (FIRE) at the company’s Global Engine Manufacturing Alliance (GEMA) plant in Dundee, Mich., creating more than 150 new Chrysler jobs;
  • adding a second shift of production – or nearly 1,100 jobs – at its Jefferson North Assembly Plant in May 2010;
  • adding nearly 900 jobs on a second shift at its Sterling Heights Assembly Plant in February 2011;
  • launching the all-new 2011 Jeep® Grand Cherokee in May 2010;
  • beginning production of the all-new Fiat 500, Dodge Durango, Chrysler 200 and Dodge Avenger in December 2010;
  • starting production of the 2011 Chrysler 300, Dodge Charger and Dodge Challenger in January.
Toledo Machining Plant

Toledo Machining Plant

About Toledo Machining

Construction of the Toledo Machining facility began in 1964 with production starting in 1966. The plant expanded in 1969, adding 226,000 square-feet, increasing its overall footprint to more than 1.2 million square-feet. Because the plant produces several products specified as vehicle safety items, Toledo Machining requires precision machining operations to meet high quality standards.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep®, Dodge, Ram, Mopar® and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Check out the video below to see more about the Toledo investment and to hear the thoughts of Ohio Governor John Kasich. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

May 11, 2011 , Auburn Hills, Mich. – The new advertising campaign for the all-new 2011 Chrysler 300 continues the Imported from Detroit messaging featured in the Chrysler 200 Super Bowl commercial and takes it to a new level by delivering insightful stories of people who possess an exceptional capacity for hard work. Carrying the theme launched during the Super Bowl’s “Born of Fire” commercial, each individual featured in this campaign has a direct link to Detroit and shares the spirit of the city.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

Since its inception, the Chrysler 300 has been an iconic symbol of success and American style and the all-new 2011 model is no exception. Behind its bold grille, refined elegance and world-class craftsmanship comes the honor of being a direct descendant of the most-awarded new car ever.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

The 2011 Chrysler 300 combines a legendary confidence with a new bent on tailoring: as each trim level is designed to speak to a specific band of consumer. The one common thread that runs through this diverse demographic: this is not a car for those simply born to privilege. This is a car that speaks to a hard-working and humble audience – a group which knows where they’re going but, haven’t forgotten where they came from.

Ndamukong Suh in the Chrysler 300 Commercial

Ndamukong Suh in the Chrysler 300 Commercial

“The individuals in these commercials represent more than success stories. They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300.”

-Olivier Francois
President and CEO, Chrysler Brand
Lead Executive, Marketing, Chrysler Group LLC

John Varvatos in the Chrysler 300 Commercial

John Varvatos in the Chrysler 300 Commercial

Included in the commercials are record producer, artist and entrepreneur Dr. Dre™, New York fashion designer John Varvatos and Detroit Lion Ndamukong Suh. For more info on the new Chrysler 300 commercials, check out the full blog post from Chrysler. Check out the commercials below!

As always, click any of the photos in the post to see more pictures of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Imported From Detroit!

Imported From Detroit!

The Chrysler brand introduced the new “Imported from Detroit” merchandise a few weeks back on the Chrysler brand’s website. The new collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, “Born of Fire.”

2011 Chrysler 200

2011 Chrysler 200 Super Bowl Commercial

The two-minute commercial resonated throughout the country, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group LLC.

"Imported From Detroit" Merch

"Imported From Detroit" Merch

“The objective of the ‘Born of Fire’ commercial was intended to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200, we are humbled at the thought that the conversation continues and is generating a spark throughout the country. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude. The entire company is proud that we are manufacturing and producing products that embody beauty and quality such as the 2011 Chrysler 200.”

Olivier Francois
President and CEO, Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

 

 

"Imported From Detroit" Merch

"Imported From Detroit" Merch

In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise found on Chrysler.com will go to four Detroit-area charities.

"Imported From Detroit" Merchandise

"Imported From Detroit" Merchandise

Charities are as follows:

The Marshall Mathers Foundation

Boys & Girls Clubs of Southeastern Michigan

Habitat for Humanity Detroit

Think Detroit PAL

Check out the video below to see more of the “Imported From Detroit” Merchandise! As always, click any of the images in the post to see more! Thanks for Checking out Chrysler Catchall!

“This is the Motor City, and THIS is what we do.”

Those are the only words spoken by Eminem in the whole commercial, but when he says them, they sure do make an impact.

2011 Chrysler 200

2011 Chrysler 200

The commercial evokes emotions of a Detroit that is struggling to get back on its feet, after it has felt the harsh effects the recession has had on a city that employs many through its automotive assembly plants. As the automotive industry improves, so does Detroit. Chrysler hasn’t given up in the face of adversity, and neither will Detroit.

It is a powerful statement that is in the same vein as the all new 2011 Jeep Grand Cherokee‘s “Things That Make Us” commercials. It focuses on the American worker, who is the backbone of the automotive industry, who has felt the recession hit hardest at home.

2011 Chrysler 200

2011 Chrysler 200

Either way, people are taking notice of changes being made all throughout Chrysler, from the design of their vehicles, to the way they market them. Chrysler released the details of their new marketing and advertising campaign on their site yesterday. Here’s a small excerpt:

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

Chrysler has come out swinging in 2011, with no signs of slowing soon! Thanks for checking out Chrysler Catchall! To see more pictures of the 2011 Chrysler 200, click on any of the photos or visit your Local Chrysler Dodge Jeep Ram Dealer.

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