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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include 2013 Ram 1500 honored as Motor Trend Truck of the Year, Jeep Wrangler Unlimited named Four Wheeler of the Year, Consumer Guide Automotive Best Buys, November sales, Sergio Marchionne charitable foundation and Chrysler House gets a new look.

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2013 Jeep Wrangler Unlimited Moab

2013 Jeep Wrangler Unlimited Moab

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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories from Chrysler Group LLC for the week ending December 2, 2011, include: Big November sales, Wrangler Rubicon Four Wheeler of the year, Automotive News All-Stars and Santa’s new ride.


2012 Jeep Wrangler Rubicon and 2012 Jeep Wrangler Unlimited Rubicon

2012 Jeep Wrangler Rubicon and 2012 Jeep Wrangler Unlimited Rubicon

  • More fuel-efficient, more powerful and more capable Jeep® Wrangler recognized with esteemed award from leading off-road enthusiast magazine
  • “Four Wheeler of the Year” is Jeep Wrangler’s 8th award in recent weeks
  • Jeep Wrangler boasts dramatically improved on-road performance and even more off-road prowess for 2012
  • New 3.6-liter V-6 engine improves Wrangler’s fuel efficiency – up to 21 miles per gallon – with a 40-percent increase in horsepower and a 10-percent increase in torque
  • Wrangler succeeds Jeep Grand Cherokee as “Four Wheeler of the Year
  • Jeep Wrangler sales up 29 percent for the year; November marked sixth consecutive monthly sales record

December 1, 2011 , Auburn Hills, Mich. – The new 2012 Jeep® Wrangler Rubicon – the most capable production vehicle on the planet – has been named “Four Wheeler of the Year” by Four Wheeler magazine. The award is given annually by the editors of the opinion-leading off-road enthusiast magazine.

“The 2012 Jeep Wrangler Rubicon owned nearly all aspects of off-road testing during our annual ‘Four Wheeler of the Year’ competition. The grueling 1,000-mile trek put each contending vehicle through its paces in several on- and off-road environments, including high-speed graded roads, jagged rocks, shifting sand dunes, and more. The universal do-all capability of the Jeep Wrangler Rubicon allowed it to outperform the other competing 4x4s, making it our 2012 Four Wheeler of the Year award winner.”

John Cappa
Four Wheeler Editor

2012 Jeep Wrangler Unlimited Rubicon

2012 Jeep Wrangler Unlimited Rubicon

To qualify for the competition, entries had to be entirely new or have substantial mechanical revisions from a previous model year. Testing was conducted over more than a thousand miles on a variety of terrain, including pavement, gravel, dirt, sand, rocks and mud, at elevations ranging from sea level to more than 9,000 feet.

“By earning the respected ‘Four Wheeler of the Year’ award, consumers – and particularly the most die-hard off-road enthusiasts – can be assured that the new 2012 Jeep Wrangler Rubicon has established an even higher level of unmatched capability. We are delighted the influential editors of ‘Four Wheeler’ magazine have recognized Wrangler’s new level of capability, along with its improved power, torque and fuel efficiency.”

Mike Manley
President and CEO – Jeep Brand
Chrysler Group LLC

The 2012 Jeep Wrangler Rubicon “Four Wheeler of the Year” award comes a year after the Jeep Grand Cherokee – the premium icon of the brand – captured the award, and less than two years after the Jeep Wrangler Rubicon was named the Best 4×4 vehicle of the 2000-2009 decade by Four Wheeler magazine.

The “Four Wheeler of the Year” award is the latest in a list of awards the new 2012 Jeep Wrangler has received since its introduction in September. Other recent Wrangler accolades include:

  • 4×4 of the Year, Petersen’s 4-Wheel & Off-Road magazine
  • Mid-size SUV of Texas, Texas Auto Writers Association
  • Best Value Off-Road, Active Lifestyle Vehicle (ALV) award
  • Hottest 4×4 SUV, Specialty Equipment Market Association (SEMA) award
  • ALG Residual Value Award – Best Compact Utility Vehicle
  • Kelley Blue Book’s kbb.com Best Resale Value Award, Compact Utility Vehicle
  • Kelley Blue Book’s kbb.com Best Resale Value Award, Top-10 Cars

For the 2011 calendar year, Jeep Wrangler sales are up 29 percent in the U.S. November marked Wrangler’s sixth consecutive year-over-year monthly sales record.

2012 Jeep Wrangler Rubicon

2012 Jeep Wrangler Rubicon

New 2012 Jeep Wrangler

Jeep Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar V-6 engine – winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company’s first application of a manual transmission to the Pentastar V-6.

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

2012 Jeep Wrangler Unlimited Rubicon

2012 Jeep Wrangler Unlimited Rubicon

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

  • New advertising campaign for the Jeep® Grand Cherokee’s begins today with print, broadcast and digital efforts
  • The 2011 Jeep Grand Cherokee has received 30 awards from prominent automotive journalist associations, print/on-line/television media outlets and industry organizations
  • 2011 Jeep Grand Cherokee delivers ultimate combination of real-world 4×4 capability, on-road refinement, fuel efficiency, premium craftsmanship, safety, technology and innovation

July 18, 2011 , Auburn Hills, Mich. – Since its introduction, the 2011 Jeep® Grand Cherokee has captured 30 awards from an array of opinion-leading publications, television and on-line media outlets, journalist associations and industry organizations making it the most awarded SUV ever. The Jeep brand is celebrating the vehicle’s award-worthy success by kicking off an all-new advertising campaign today that will feature, for the first time, the Jeep Grand Cherokee Overland Summit model. The 2011 Jeep Grand Cherokee continues to evolve and carve out a refined and unique place in the automotive marketplace, the numerous awards and claims are proof that this legendary icon only continues to improve.

“When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact not only in the full size SUV category but, within the automotive marketplace, its success has been broadly acknowledged. It is a vehicle that has proven the test of time and has continued to elevate its game to compete not only within its traditional SUV segment but beyond. The Jeep Grand Cherokee continues to deliver a unique blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, legendary real-world 4×4 capability and great value.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

The advertising campaign begins with the return of the USA Today cover wrap – a full four-page advertisement that was an integral part of the launch of the vehicle one year ago. This year’s ad lauds the 2011 Jeep Grand Cherokee as “The Most Awarded SUV Ever.”

Television commercials highlight the awarded Jeep Grand Cherokee Overland Summit model with its leather interior testing that is better than the Lexus RX350, as well as the vehicle’s impressive 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX – taking a new approach to celebrating this highly lauded vehicle.

Broadcast commercials include the following:

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

“Tee Time”

The 2011 Jeep Grand Cherokee maintains a best-in-class driving range of more than 500-miles per tank, enabling its drivers and passengers to travel from Pebble Beach to Los Angeles on a single tank. This humorous spot teases that even though your Jeep Grand Cherokee can make that long stretch without filling up, we’re not sure that can be said about its owner.

Jeep Grand Cherokee "Sandbox" Commercial

Jeep Grand Cherokee "Sandbox" Commercial

“Sandbox”

The luxurious interior of the 2011 Jeep Grand Cherokee has everything it needs to play in the same sandbox as other luxury SUVs. With the Selec-Terrain™ Vehicle Management System, other luxury SUVs do not have the true “capability” to play in our sandbox.

Jeep Grand Cherokee "Lower" Commercial

Jeep Grand Cherokee "Lower" Commercial

“Lower”

Thanks to the advanced technology found in the 2011 Jeep Grand Cherokee with the Quadra Lift™ Air Suspension System, you can clearly raise your standards while lowering fuel consumption.

Jeep Grand Cherokee "Luxury For All" Commercial

Jeep Grand Cherokee "Luxury For All" Commercial

“Luxury for All”

The luxurious interior of the Jeep Grand Cherokee for rear seat passengers is a story all of its own. The Jeep brand designed and crafted the vehicle with such attention to detail to ensure that luxury was something everyone would notice. As a result, the Jeep grand Cherokee Overland Summit model was named one of Wards’s “10 Best Interiors” this year.

The comprehensive campaign will complement the broadcast creative and speak to the luxurious interior of the Overland Summit and the 500-mile driving range of the new Pentastar V-6 engine. Media placement elements include network and cable television teamed with a full digital and social media strategy and CRM efforts. Creative efforts were developed by Global Hue, Southfield, Mich., the Jeep brand’s lead advertising agency.

To see more commercials and read about the 2011 Jeep Grand Cherokee, visit the Jeep brand website and Jeep brand Facebook page.

Sandbox

Jeep Grand Cherokee "Sandbox" Commercial

The all-new 2011 Jeep Grand Cherokee has captured the following awards:

  • 4×4 Australia Magazine: 4×4 of the Year
  • Auto123.com: Mid-size Utility of the Year
  • Auto Bild allrad: Best Imported 4×4 (between 40,000 and 60,000 Euros)
  • AutoPacific’s Vehicle Satisfaction Awards: Premium Mid-size SUV category
  • AutoWeek: Best of the Best 2011 Truck
  • Car and Driver: 2011 Editors’ Choice Awards/Mid-size SUVs
  • Car and Driver: Best Performer – Interior Sound Level
  • Car Middle East Magazine: Family Car of the Year
  • Consumers Digest: Best Buy
  • Decisive Media: Urban Wheel award – 2011 Urban Truck of the Year
  • Detroit News: Truck of the Year
  • Four Wheeler magazine: Four Wheeler of the Year
  • Insurance Institute for Highway Safety (IIHS): Top Safety Pick
  • Internet Truck of the Year (2011)
  • Kelley Blue Book: 2011 Top 10 Family Cars
  • Motoring 2011: 2011 SUV/SUV Over $40,000 award
  • Motorweek: Drivers’ Choice Award
  • msn.Autos: Safest Cars in America/Safest Sport Utility Vehicle
  • New England Motor Press Association: Official Winter Vehicle of New England
  • Northwest Automotive Press Association: Best SUV
  • Northwest Automotive Press Association: Best Off-road SUV
  • Playboy: Best SUV
  • Popular Mechanics: Automotive Excellence award – Off-road Ability
  • Ruedas ESPN: Best SUV
  • Rocky Mountain Automotive Press Association: Best SUV
  • Society of Plastics Engineers: Environmental Innovation award
  • Texas Auto Writers Association: SUV of Texas
  • Texas Auto Writers Association: Full-size SUV of Texas
  • Ward’s: 10 Best Interiors
  • Utah Rides: 2011 Truck/SUV of the Year
Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

2011 Jeep Grand Cherokee

Nearly two decades ago, Jeep invented the premium SUV segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and delivers the ultimate combination of Jeep 4×4 capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.

The all-new Jeep Grand Cherokee boasts premium on-road performance while maintaining the Jeep brand‘s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. Capability features include a choice of three 4×4 systems, a new Jeep Selec-Terrain™ system and a new Jeep Quadra-Lift™ air suspension system. New front and rear independent suspension systems deliver premium on-road handling and comfort.

The 2011 Jeep Grand Cherokee delivers improved fuel economy (up to 23 mpg) and a driving range of more than 500 miles, courtesy of Chrysler Group’s all-new 3.6-liter Pentastar V-6 engine.

Jeep Grand Cherokee’s unique combination also includes a stunning new design, a world-class interior cabin, more than 45 safety and security features, and a variety of advanced technology features.

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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