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2011 Ram 1500 Express

2011 Ram 1500 Express

April 7, 2011 , Dallas- The Ram 1500 Express — originally announced Feb. 15, 2011 under the code name Adventurer — is a new Ram Truck model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

“We’re excited about the addition of this new model to the Ram 1500 lineup. There’s nothing that compares to the high-performance value represented by the Ram 1500 Express. Ram 1500 Express combines great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price. It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package.”

-Fred Diaz
Ram Truck President and CEO
Head of National Sales – Chrysler Group LLC

 

2011 Ram 1500 Express

2011 Ram 1500 Express

Plans to launch the new Ram 1500 Express were pulled ahead after company executives saw a groundswell of support for the then-just-announced Ram Tradesman.

The Ram Tradesman — unveiled Feb. 9, 2011 at the Chicago Auto Show — is a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability.

The new Ram 1500 Express — like the Ram Tradesman — offers buyers a standard HEMI V8 engine with a 20 mpg rating for the same price competitors are charging for their V6 engines.

Mopar has announced that it will have hundreds of accessories available for buyers who are looking to personalize their Ram 1500 Express.

2011 Ram 1500 Express

2011 Ram 1500 Express

“Given that the Ram 1500 Express is an aggressively priced truck, owners will have plenty left over to personalize and customize their ride. For this truck, Mopar will offer more than 300 quality-tested accessories from which to choose.”

-Pietro Gorlier
President and CEO of Mopar

2011 Ram 1500 Express

2011 Ram 1500 Express

Loaded with Features

In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 Express comes loaded with features that emphasize its high-performance character.

The first thing drivers will notice is the Ram 1500 Express’ racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors and rear wheel-well liners.

Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire.

Inside, the 1500 Express will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.

Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.

Ram 1500 Express is available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.

2011 Ram 1500 Express

2011 Ram 1500 Express

Options for Personalization

Buyers can choose their own options. In addition to a Class IV receiver hitch, Ram 1500 Express is available with long list of options.

Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps, spray-in bedliner and under-rail bedliner.

Inside, buyers can choose a cloth 40/20/40 split-bench seat, Uconnect voice command with Bluetooth, rear-view auto-dim mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and either carpet or rubber floor mats.

There’s also choice of two optional rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater and trailer brake controller.

Ram 1500 Express comes as a regular cab, short-bed model, with a choice of 4×2 or 4×4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,450 lbs.

Manufacturer’s Suggested Retail Price for the new Ram 1500 Express will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! I’ve also included the most recent edition of “Under The Pentastar” below. Thanks again for checking out Chrysler Catchall!

April is Minivan Month!

April is Minivan Month!

April 6, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today it is bringing back the 60-day “Minivan Pledge” to launch Minivan Month.

The pledge allows consumers purchasing a new 2011 Chrysler Town & Country or Dodge Grand Caravan minivan during April to return the vehicle, no questions asked, within 60 days. In addition to the pledge, consumers can choose $750 in Customer Cash or attractive financing as low as 2.9 percent for 60 months.

An additional $750 in Bonus Cash is available for consumers who purchase the Chrysler Town & Country. Consumers who purchase the Dodge Grand Caravan also are eligible for up to $1,500 in Trade-In Bonus Cash. In addition, current Grand Caravan owners are eligible for $1,000 in Owner Loyalty Cash.

The Chrysler Town & Country was the best-selling minivan in the United States during 2010. Both the Chrysler Town & Country and the Dodge Grand Caravan minivans topped 100,000 units in 2010, returning Chrysler Group to dominance in the segment it established. The Dodge Grand Caravan is America’s best-selling minivan ever.

“We are so confident in our minivans that we have brought back the Minivan Pledge. Consumers will be thrilled with all the improvements we made in our new 2011 Town & Country and Grand Caravan minivans. With this pledge, consumers also will have the peace of mind that they made the right purchase decision.”

Fred Diaz, President and Chief Executive Officer
Ram Truck Brand and Lead Executive for U.S. Sales

Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.

New incentives for April on 2011 models include:

 

Chrysler

Chrysler

Consumers who purchase a 2011 Chrysler 200 Convertible are eligible for $750 Consumer Cash or attractive financing as low as 0 percent for 36 months, up to 3.9 percent for 72 months. Consumers also are eligible for an additional $750 in Bonus Cash.

Attractive lease rates are available on the 2011 Chrysler 200 sedan and convertible, and the 2011 Chrysler Town & Country.

 

Jeep

Jeep

Consumers who purchase the 2011 Jeep Liberty are eligible for up to $3,000 in Consumer Cash or attractive financing as low as 0 percent for 60 months.

In celebration of the Jeep brand’s 70th Anniversary, the Mopar brand announced today $500 Mopar Bucks for 2011 Jeep Wrangler accessories. Consumers who purchase a 2011 Wrangler in April are eligible for $500 worth of Jeep accessories.

Attractive lease rates are available on the 2011 Jeep Compass, Patriot, Liberty and Grand Cherokee.

 

Dodge

Dodge

Consumers who purchase a 2011 Dodge Journey are eligible for $750 in Consumer Cash, and up to $1,750 Consumer Cash on the Crew and Lux models, or attractive financing as low as 1.9 percent for 60 months.

Consumers who purchase a 2011 Dodge Durango RWD are eligible for $1,000 Consumer Cash or attractive financing as low as 1.9 percent for 60 months.

Attractive lease rates are available on most 2011 Dodge models.

 

Ram Trucks

Ram Trucks

Consumers who purchase a 2011 Ram 1500, 2500 or 3500 pickup are eligible for $1,000 in Trade-In Cash or attractive financing rates

Consumers who purchase a Ram 1500 Crew Cab are eligible for $500 Ram Box Bonus Cash.

Ram Truck / Mopar® sponsored TORC Series Truck

Ram Truck / Mopar® sponsored TORC Series Truck

April 5, 2011 , Auburn Hills, Mich. – Ram Truck and Mopar® today announced joint sponsorship plans for The Off-Road Championship (TORC) series in 2011.

The sponsorship will see five PRO-class drivers behind the wheel of a Ram truck during the 14-race series that gets underway Memorial Day weekend at Red Bud MX in Buchanan, Mich.

Ram Truck and Mopar will share sponsorship of the Traxxas Racing team fielded by Mike and Mark Jenkins along with the Menzies Motorsports team owned by Steve Menzies.

“I couldn’t be more proud to have Ram partnering with these great off-road drivers, championship-caliber teams and the TORC series itself. Off-road racers and fans are extremely passionate about their trucks just like we are. This partnership is a perfect fit for us to connect and share the passion in a fun and exciting way.”

Fred Diaz, President and CEO, Ram Truck Brand
Head of U.S. Sales, Chrysler Group LLC

 

Mopar Ram Runner

Mopar Ram Runner

The new sponsorship has several other elements, as well:

  • Ram will become the official vehicle of the TORC Series
  • A Mopar Ram Runner will serve as the official pace truck of the TORC Series; Mopar now offers a Ram Runner conversion kit for the aftermarket
  • Ram and Mopar will bring a significant trackside presence to each stop of the TORC series. That presence will include off-road Ram Truck test-drive opportunities for fans

“From the drag strip to the circle track, the Mopar brand has a proud heritage in racing. We are excited to extend our presence into off-road racing, where many of our Mopar fanatics reside. In fact, off-road accessories and performance parts make up more than 30 percent of our portfolio, so this is a critical market that we want to reach.”

Pietro Gorlier, President and CEO of Mopar
Chrysler Group’s service, parts and customer-care brand

 

Mopar Ram Runner

Mopar Ram Runner

The 2011 driver lineup includes:

Traxxas Racing

  • Rob MacCachren, No.21 PRO 2 class (two-wheel drive) Ram, sponsored by Ram Truck
  • MacCachren brings 20 championships and more than 180 off-road event wins from various series throughout his outstanding career that began in the early 1980s. In 2010, MacCachren won the Lucas Oil Pro 2 Unlimited championship and finished second in TORC after capturing the 2009 TORC championship
  • Samuel Hubinette, No. 77 PRO Light class Ram, sponsored by Mopar and Ram Truck
  • The two-time Formula DRIFT champion is adding off-road racing to his ongoing drifting and stunt-driving duties

Menzies Motorsports

  • Ricky Johnson, No. 48 PRO 4 class (four-wheel drive) Ram, sponsored by Red Bull with associate sponsorship from Ram Truck and Mopar
  • The 2010 TORC PRO 2 champion makes the move to PRO 4 in 2011. The seven-time AMA Supercross champion founded the TORC series in 2009
  • Bryce Menzies, No. 7 PRO 2 Ram, sponsored by Red Bull with associate sponsorship from Ram Truck and Mopar
  • New TORC driver brings three years of racing experience in the CORR (Championship Off Road Racing) Series and the Lucas Oil Off Road Racing Series
  • Luke Johnson, PRO Light Ram, sponsored by Red Bull with associate sponsorship from Ram Truck and Mopar
  • The son of Ricky Johnson is one of the youngest drivers in the sport with a bright future ahead

If you didn’t have plans for spring, you do now. Clear your schedule, kiss your loved ones goodbye, and head directly to your garage. This will be your new home for a little while, that is, if you think spending some quality time creating your own Baja-style desert race truck is a challenge you’re up for.

We believe you are, and since we’re convicted by this belief we are putting Mopar® 4×4 Ram Runner accessories into production this March. Very soon you’ll be able to add a Stage 2 Ram Runner suspension kit to your desert toy. The Mopar® Ram Runner package is designed to accommodate some serious off-roading. The cold-air intake and cat-back exhaust systems will provide you with the power needed to get up and over that sand dune…and maybe a little air as well.

Mopar Ram Runner Stage 1 Kit

Mopar Ram Runner Stage 1 Kit

Parts may be purchased as a complete kit or individually, if you prefer. The full package provides tough and durable suspension, wider fender flares and increased ground clearance capable of sustaining higher speeds and tractions through rough terrain. Front and rear fenders can be replaced with fiberglass components, reducing weight and allowing for suspension travel and chassis clearance, which of course translates into… air? Yeah air. Have fun, and uh… keep it safe.

Mopar’s offered a more in depth look at their Ram Runner package in the video below. Thanks again for checking out Chrysler Catchall!

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

More good news in the Ram world! It seems the Chrysler Group Brands have racked up quite a few awards lately, with the latest being awarded to the 2011 Ram Chassis Cabs.

Last week, Work Truck magazine named the Class 4 and 5 Ram 4500 and 5500 Chassis Cab truck its 2011 Medium-Duty Truck of the Year.

2012 Ram 5500 with Rollback Upfit

2012 Ram 5500 with Rollback Upfit

Nineteen vehicles were included in an online ballot and voted on by professional fleet managers, who were asked to consider which medium-duty truck model best fit their fleet requirements, including application effectiveness, durability, quality, servicing, maintenance, and lifecycle costs.

“The commercial truck segment is all about total cost of ownership. When you account for fuel economy, brake wear, tire wear and the best powertrain warranty in the business, Ram Chassis Cab trucks offer the lowest cost of ownership.”

Fred Diaz
Ram Truck President
CEO and Head of U.S. Sales – Chrysler Group LLC

 

2012 Ram 5500 with Tow Truck/Wrecker Upfit

2012 Ram 5500 with Tow Truck/Wrecker Upfit

The May/June issue of Work Truck magazine will feature a complete article on the Medium-Duty Truck of the Year award.

Earlier this month, Ram Truck announced that 2012 Ram 4500 and 5500 medium-duty Chassis Cab commercial trucks will be available with an optional 30,000-lb. gross combined weight rating (GCWR), an increase from 26,000 lbs.

2012 Ram 5500 with Dump Bed Upfit and Snow Plow

2012 Ram 5500 with Dump Bed Upfit and Snow Plow

The info above is from a Chrysler New Release, click here to read more about the 2011 Ram Chassis Cabs. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks for checking out Chrysler Catchall!

2012 Ram Cargo Van

2012 Ram Cargo Van

The Ram Truck Brand last week unveiled its new 2012 Ram Cargo Van. Below is an excerpt from a News Release from Chrysler:

“The Ram Cargo Van – or Ram C/V – features solid sliding door, rear quarter window and backlight privacy panels in place of clear glass windows. However, buyers have the option of equipping their Ram C/V with several combinations of solid and glass panels, including a choice of solid or glass backlight.

“We see growth in the Class 1 light commercial vehicle market,” said Fred Diaz, President and CEO – Ram Truck Brand and Lead Executive for U.S. Sales, Chrysler Group LLC. “With its class-leading capability and a lower total cost of ownership, the highly versatile Ram Cargo Van is a great vehicle choice for small businesses and commercial fleets.”

2012 Ram Cargo Van

2012 Ram Cargo Van

The Ram Cargo Van also receives a structural aluminum rear load floor. Two flooring options will be available, including one with a flat, uninterrupted, high-capacity surface. A second, optional floor provides through-the-floor access to three exclusive storage bins and load floor tie-downs.

With more than 25 years of minivan engineering behind it, and as the inventor of the first minivan-based cargo van, the Ram Truck brand understands the versatility needs for both small and large businesses. Ram C/V utilizes the convenience features and city-friendly dimensions that have made Chrysler Group minivans segment leaders, while maximizing cargo, convenience and capability attributes.

2012 Ram Cargo Van

2012 Ram Cargo Van

Ram C/V offers small businesses many competitive advantages. Among them, Ram C/V provides a Class 1 commercial vehicle-leading 1,800-lb. cargo payload and category-exclusive towing capability, up to 3,600 lbs. A 20-gallon fuel tank and 25 mpg highway also deliver best-in-class fuel range.

Ram Cargo Van is engineered to meet small business and commercial needs. A commercial-tuned ride and heavy-duty load-leveling suspension offer maximum hauling capability. A heavy-duty radiator and heavy-duty transmission oil cooler help meet heavier powertrain demands. Ram C/V is also engineered with unique hydraulic power-assist rack-and-pinion steering, front anti-sway bar and rear twist-beam axle with coil springs. Ram C/V has a maximum Gross Combined Weight Rating (GCWR) of 8,750 lbs.

2012 Ram Cargo Van

2012 Ram Cargo Van

With standard electronic stability control (ESC), commercial load-tuned tire-pressure monitoring (TPM), four-wheel anti-lock disc brake system (ABS) and ideal command-of-the road seating, the Ram Cargo Van offers capability, comfort and convenience with great road manners.”

To see more photos of Chrysler Dodge Jeep Ram vehicles click any of the images in the post. Thanks for checking out Chrysler Catchall!

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