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“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s video leads off with:

  • Company Celebrations in Auburn Hills and the Sterling Heights Assembly Plant in Sterling Heights, Michigan, as Chrysler pays off the $7.60 billion dollars in government loans with interest six years early
  • Reaction to the event from some Sterling Heights Plant employees
  • The Chrysler Brand kicks off the next phase of its “Imported from Detroit” ad campaign with a Town & Country commercial called “Quiet Ones”
  • The first stand-alone Fiat Studio in Michigan, owned by Galeana Automotive Group, celebrates its grand opening.

Thanks again for checking out Chrysler Catchall!

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Screen Shot of CompareChrysler.com

Screen Shot of CompareChrysler.com

May 19, 2011 12:23 PM- Chrysler Brand definitely made an in-your-face statement during Super Bowl XLV with its two-minute, Imported From Detroit TV commercial, featuring Detroit native, Eminem.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

Chrysler Brand is not backing off from that approach by daring you to CompareChrysler.com.

“The new website is designed for consumers who are considering Chrysler Brand vehicles for the first time, or for the first time in a long time. The site offers third-party reviews and comments, and directly compares our lineup to competitors.”

-Tim Kuniskis.
Head of Chrysler Brand

2011 Chrysler 300 BM at Brandl Motors

2011 Chrysler 300 at Brandl Motors

The new website gives visitors the opportunity to:

  • See how other customers who have never owned or considered a Chrysler Brand vehicle react to the new 2011 models
  • See professional drivers’ impressions of how Chrysler Brand cars and minivans handle vs competitive products in real driving situations
  • Compare key features of Chrysler models vs competitors
  • See for themselves the value proposition Chrysler offers with its higher level of standard content vs competitors
  • Review articles and quotes from third-party journalists on the new 2011 models
2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

It looks like Chrysler is continuing it’s path towards providing an excellent experience for their customers. Be sure to check out CompareChrysler.com today to see  all of your favorite Chrysler Dodge Jeep Ram Vehicles! I’ve also included a quick little ad spot from the 2011 Chrysler 200 below. To see more images of Chrysler Dodge Jeep Ram Vehicles, click on any of the pictures in the post. Thanks again for checking out Chrysler Catchall!
New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

May 11, 2011 , Auburn Hills, Mich. – The new advertising campaign for the all-new 2011 Chrysler 300 continues the Imported from Detroit messaging featured in the Chrysler 200 Super Bowl commercial and takes it to a new level by delivering insightful stories of people who possess an exceptional capacity for hard work. Carrying the theme launched during the Super Bowl’s “Born of Fire” commercial, each individual featured in this campaign has a direct link to Detroit and shares the spirit of the city.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

Since its inception, the Chrysler 300 has been an iconic symbol of success and American style and the all-new 2011 model is no exception. Behind its bold grille, refined elegance and world-class craftsmanship comes the honor of being a direct descendant of the most-awarded new car ever.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

The 2011 Chrysler 300 combines a legendary confidence with a new bent on tailoring: as each trim level is designed to speak to a specific band of consumer. The one common thread that runs through this diverse demographic: this is not a car for those simply born to privilege. This is a car that speaks to a hard-working and humble audience – a group which knows where they’re going but, haven’t forgotten where they came from.

Ndamukong Suh in the Chrysler 300 Commercial

Ndamukong Suh in the Chrysler 300 Commercial

“The individuals in these commercials represent more than success stories. They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300.”

-Olivier Francois
President and CEO, Chrysler Brand
Lead Executive, Marketing, Chrysler Group LLC

John Varvatos in the Chrysler 300 Commercial

John Varvatos in the Chrysler 300 Commercial

Included in the commercials are record producer, artist and entrepreneur Dr. Dre™, New York fashion designer John Varvatos and Detroit Lion Ndamukong Suh. For more info on the new Chrysler 300 commercials, check out the full blog post from Chrysler. Check out the commercials below!

As always, click any of the photos in the post to see more pictures of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

 

2011 Chrysler 200 S Convertible and Sedan

2011 Chrysler 200 S Convertible and Sedan

April 19, 2011 , Auburn Hills, Mich. The new Chrysler 200 series vehicles provide customers elegant, well-crafted mid-size vehicles with an extraordinary level of standard content and an exhilarating driving experience. From the ground up, the new 2011 Chrysler 200 sedan and convertible have been redesigned and upgraded to deliver great American design and engineering, with a value proposition that exceeds expectations.

Now, with the introduction of the S models, Chrysler expands the lineup, offering customers production vehicles with a one-of-a-kind style. The S models have the same DNA as the traditional models, but with an entirely different appearance and attitude. While the traditional Chrysler models make a style and luxury statement, the S models create a different path through the Chrysler brand, taking style in a whole new direction, with a completely different attitude.

“The New York International Auto Show is the perfect place to debut the new 2011 Chrysler 200 S sedan and Chrysler 200 S convertible models,” said Olivier Francois, President and CEO, Chrysler Brand – Chrysler Group LLC. “These vehicles are built with an unmistakable attitude and a signature style; and you could say the same of New York itself. The attitude may be ‘Imported from Detroit,’ but it’s definitely at home on Park Avenue.”

"S" Logo on Front Seats

"S" Logo on Front Seats

Chrysler 200 S Sedan

With an elegant style, refined ride and handling characteristics, an exquisitely-crafted interior, a new powertrain and an abundance of standard safety features, the Chrysler 200 sedan is beautifully inspired and a remarkable value. The Chrysler 200 provides drivers a little more style and elegance in segment traditionally known for its “sea of sameness.”

The new 2011 Chrysler 200 sedan S model brings a distinct style with a little bit of attitude for the customer that wants to express their individual style, at a price that makes sense.

Distinctive exterior design elements exclusive to the S model include a unique front grille with an S model-only Chrysler winged badge with a black background, body color mirrors and door handles, black background headlamps for a little extra attitude, distinctive 18-in. aluminum wheels with dark painted pockets and “S” badging.

The interior exclusive design features include a perforated leather steering wheel; leather, heated front seats with Digital suede inserts and an embroidered “S” on the front head rests; suede door trim bolsters; a black headliner and a standard Boston Acoustic sound system with a 276-watt CD/DVD/MP3/30 gigabyte hard drive media center with Uconnect® voice command.

The new 2011 Chrysler 200 provides drivers an agile, confident, handling performance in all driving situations, whether it’s commuting to work, a weekend adventure on twisty roads or going out with family and friends. Virtually every part of the suspension has been re-engineered or redesigned for 2011, including 26 of 30 suspension bushings. The suspension geometry was completely re-engineered. The track is an inch wider, tire width has been increased from 215 to 225 mm and the Chrysler 200 has been lowered 12 mm in the front and 6 mm in the rear for a lower, wider, more substantial stance.

2011 Chrysler 200 S

2011 Chrysler 200 S

Customers will drive with confidence in the Chrysler 200 and experience less body roll, reduced vehicle shake on uneven road surfaces, improved isolation on rough roads, better steering precision, response and feel and increased grip with new premium tires.

The 2011 Chrysler S sedan is powered by the new 3.6-liter Pentastar V-6 engine which produces a best-in-class horsepower rating of 283 horsepower and 260 lb.-ft. of torque, but still achieves an exceptional 29 miles per gallon EPA highway fuel economy rating The 3.6-liter Pentastar engine is mated to the 62TE six-speed automatic transaxle.

Cabin quietness has been upgraded, resulting in one of the quietest cabins in the segment, and allowing passengers to enjoy their conversations, largely devoid of outside noise. Noise, vibration and harshness (NVH) were reduced and 45 new sound deadening treatments were added, including an acoustic glass windshield, laminated side glass usually only found in higher priced vehicles and new sound absorption materials throughout the vehicle.

An abundance of standard safety and security features in every 2011 Chrysler 200 model offer consumers peace of mind at a price they can afford. The 200 sedan’s standard safety features include: standard advanced multi-stage front passenger air bags, active head restraints, electronic stability control (ESC), front seat side air bags, side curtain air bags, four-wheel anti-lock brakes (ABS), electronic traction control, Lower Anchors and Tethers for Children (LATCH) child seat anchor system and available Uconnect® voice command. The 2011 Chrysler 200 is Insurance Institute for Highway Safety “Top Safety Pick.”

The 2011 Chrysler 200 S has a starting U.S. Manufacturer’s Suggested Retail Price of $26,790 (including $750 destination).

Chrysler 200 S model sedans are available to order now and will begin arriving in U.S. dealer showrooms in the second quarter.

2011 Chrysler 200 S

2011 Chrysler 200 S

Chrysler 200 S Convertible

The new 2011 Chrysler 200 Convertible offers consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content. The 2011 Chrysler 200 Convertible is an exciting alternative for customers who want the benefits of a coupe and the true open-air freedom of a convertible, all at a surprising value.

Redesigned and re-engineered for 2011, the Chrysler 200 Convertible is unique in the standard specialty segment as a true mid-sized convertible that comfortably seats 4 adults and has enough room in the trunk, even when the power top is dropped. Consumers can choose from two automatically latching tops, a body-color painted steel, retractable hard top, or a cloth soft top, both of which can drop with the press of a button on the key fob.

The new 2011 Chrysler 200 sedan S model brings a distinct style with a little bit of attitude for the customer that wants to express their individual style, at a price that makes sense.

Distinctive exterior design elements exclusive to the S model include a unique front grille with an S model-only Chrysler winged badge with a black background, body color mirrors and door handles, black background headlamps for a little extra attitude, distinctive 18-in. aluminum wheels with dark painted pockets and “S” badging.

The interior exclusive design features include a perforated leather steering wheel; leather, heated front seats with Digital suede inserts and an embroidered “S” on the front head rests; silver accent thread and a standard Boston Acoustic sound system with a 276-watt CD/DVD/MP3/30 gigabyte hard drive media center.

"S" Model Chrysler Winged Badge

"S" Model Chrysler Winged Badge

The 2011 Chrysler 200 Convertible models provide drivers a fun, confident, handling performance in all driving situations, whether it’s commuting to work or a weekend adventure on scenic roads. Virtually every part of the suspension has been retuned or redesigned for 2011, including 22 of 28 suspension bushings. The suspension geometry was completely re-engineered. The track is an inch wider, tire width has been increased from 215 to 225 mm and the Chrysler 200 has been lowered 12 mm in the front and 6 mm in the rear for a lower, wider, more substantial stance.

Customers will drive with confidence in the Chrysler 200 Convertible and experience less body roll, reduced vehicle shake on uneven road surfaces, improved isolation on rough roads, better steering precision, response and feel and increased grip with new premium tires.

The 2011 Chrysler S Convertible is powered by the new 3.6-liter Pentastar V-6 engine which produces a 283 horsepower and 260 lb.-ft. of torque, but still achieves an exceptional 29 miles per gallon EPA highway fuel economy rating The 3.6-liter Pentastar engine is mated to the 62TE six-speed automatic transaxle.

With every available safety and security feature standard in the new 2011 Chrysler 200 Convertible, consumers receive peace of mind at a price they can afford. The 200 Convertible’s standard safety features include: advanced multi-stage front passenger air bags, front-seat-mounted side air bags, electronic stability control (ESC) with brake assist and traction control, four-wheel anti-lock brakes (ABS), Brake Override, active front-seat head restraints, Lower Anchors and Tethers for Children (LATCH) child seat anchor system, remote keyless illuminated entry, SentryKey engine immobilizer and security alarm.

The 2011 Chrysler 200 S has a starting U.S. Manufacturer’s Suggested Retail Price of $32,490 (including $750 destination). The 2011 Chrysler 200 sedan and convertible models are built at the Sterling Heights (Mich.) Assembly Plant.

The Chrysler 200 Convertible S model will begin arriving in U.S. Chrysler Dodge Jeep Ram dealer showrooms later this spring. To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! Thanks again for checking out Chrysler Catchall!

Under the Pentastar is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s episode covers the introduction of the new line of “Imported From Detroit” merchandise, new honors for Ram and Jeep and the new Premier marketing program that puts 25 bucks in the pockets of customers who come into dealerships for a test drive.

2011 Chrysler 300

2011 Chrysler 300

Just for the fun of it, I’ve included some photos that Dodge took at the 6th Annual Spring Festival of LXs in Irvine, California. To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! Thanks again for checking out Chrysler Catchall!

Spring Gathering of LX's 2011

Spring Festival of LX's 2011

Spring Gathering of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Imported From Detroit!

Imported From Detroit!

The Chrysler brand introduced the new “Imported from Detroit” merchandise a few weeks back on the Chrysler brand’s website. The new collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, “Born of Fire.”

2011 Chrysler 200

2011 Chrysler 200 Super Bowl Commercial

The two-minute commercial resonated throughout the country, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group LLC.

"Imported From Detroit" Merch

"Imported From Detroit" Merch

“The objective of the ‘Born of Fire’ commercial was intended to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200, we are humbled at the thought that the conversation continues and is generating a spark throughout the country. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude. The entire company is proud that we are manufacturing and producing products that embody beauty and quality such as the 2011 Chrysler 200.”

Olivier Francois
President and CEO, Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

 

 

"Imported From Detroit" Merch

"Imported From Detroit" Merch

In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise found on Chrysler.com will go to four Detroit-area charities.

"Imported From Detroit" Merchandise

"Imported From Detroit" Merchandise

Charities are as follows:

The Marshall Mathers Foundation

Boys & Girls Clubs of Southeastern Michigan

Habitat for Humanity Detroit

Think Detroit PAL

Check out the video below to see more of the “Imported From Detroit” Merchandise! As always, click any of the images in the post to see more! Thanks for Checking out Chrysler Catchall!

Under the Pentastar is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s episode covers the introduction of the new line of “Imported From Detroit” merchandise, new honors for Ram and Jeep and the new Premiere marketing program that puts 25 bucks in the pockets of customers who come into dealerships for a test drive.

Brad Keselowki's 2011 Dodge Challenger SRT8

Brad Keselowki's 2011 Dodge Challenger SRT8

In other news, Dodge recently awarded 2010 NASCAR Nationwide Series champion Brad Keselowski a specially built 470  392 HEMI® 2011 Dodge Challenger SRT8. The car was customized by the folks on the “Mopar Underground” team and is far from anything you’ll find on show floors at Chrysler Dodge Jeep Ram Dealers across the nation. Check out Dodge Motorsports for more info on the BKR (Brad Keselowski Racing) Commemorative Edition 2011 Dodge Challenger SRT8 392.

Thanks for checking out Chrysler Catchall! As always, click on any images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles!

It’s been a week of celebrating at Chrysler Group — from awards to creativity to increased sales — and our own Betty Carrier Newman has it all Under the Pentastar:

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