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2012 Dodge Charger Pursuit

2012 Dodge Charger Pursuit

  • Dodge Charger Pursuit to feature the most advanced all-wheel-drive (AWD) system in the segment, delivering maximum all-weather traction and fuel-efficiency
  • Segment-exclusive active transfer case and front-axle-disconnect system automatically enables AWD for slick conditions, while maintaining the outstanding performance and handling inherent in a rear-wheel- drive (RWD) architecture
  • Dodge Charger Pursuit AWD is based on the record-setting RWD model that set the fastest-ever lap time in Michigan State Police’s Vehicle Evaluation Test history (1:33.70)

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Brandl Media Minute

Brandl Media Minute

Today we bring you another edition of the Brandl Media Minute. This week we’re working with a 2013 Dodge Dart Rallye.  LT gives you the rundown on some of the great features that make this vehicle  so fuel efficient.

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All-new 2013 Dodge Dart

All-new 2013 Dodge Dart

The All-new 2013 Dodge Dart Blends Alfa Romeo DNA with Dodge’s Passion for Performance and Style, Resulting in a Groundbreaking Compact Sedan

  • All-new 2013 Dodge Dart is the first Chrysler Group vehicle built on Fiat Group architecture
  • 2013 Dodge Dart breaks new ground with a savvy, modern, unmistakable Dodge design that evokes emotion, efficiency and fluidity of movement and delivers world-class aerodynamics
  • Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments
  • Three state-of-the art, fuel-efficient powertrains with available MultiAir® technology power the fun-to-drive 2013 Dodge Dart Read the rest of this entry »

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2012 Jeep Wrangler Rubicon and 2012 Jeep Wrangler Unlimited Rubicon

2012 Jeep Wrangler Rubicon and 2012 Jeep Wrangler Unlimited Rubicon

  • More fuel-efficient, more powerful and more capable Jeep® Wrangler recognized with esteemed award from leading off-road enthusiast magazine
  • “Four Wheeler of the Year” is Jeep Wrangler’s 8th award in recent weeks
  • Jeep Wrangler boasts dramatically improved on-road performance and even more off-road prowess for 2012
  • New 3.6-liter V-6 engine improves Wrangler’s fuel efficiency – up to 21 miles per gallon – with a 40-percent increase in horsepower and a 10-percent increase in torque
  • Wrangler succeeds Jeep Grand Cherokee as “Four Wheeler of the Year
  • Jeep Wrangler sales up 29 percent for the year; November marked sixth consecutive monthly sales record

December 1, 2011 , Auburn Hills, Mich. – The new 2012 Jeep® Wrangler Rubicon – the most capable production vehicle on the planet – has been named “Four Wheeler of the Year” by Four Wheeler magazine. The award is given annually by the editors of the opinion-leading off-road enthusiast magazine.

“The 2012 Jeep Wrangler Rubicon owned nearly all aspects of off-road testing during our annual ‘Four Wheeler of the Year’ competition. The grueling 1,000-mile trek put each contending vehicle through its paces in several on- and off-road environments, including high-speed graded roads, jagged rocks, shifting sand dunes, and more. The universal do-all capability of the Jeep Wrangler Rubicon allowed it to outperform the other competing 4x4s, making it our 2012 Four Wheeler of the Year award winner.”

John Cappa
Four Wheeler Editor

2012 Jeep Wrangler Unlimited Rubicon

2012 Jeep Wrangler Unlimited Rubicon

To qualify for the competition, entries had to be entirely new or have substantial mechanical revisions from a previous model year. Testing was conducted over more than a thousand miles on a variety of terrain, including pavement, gravel, dirt, sand, rocks and mud, at elevations ranging from sea level to more than 9,000 feet.

“By earning the respected ‘Four Wheeler of the Year’ award, consumers – and particularly the most die-hard off-road enthusiasts – can be assured that the new 2012 Jeep Wrangler Rubicon has established an even higher level of unmatched capability. We are delighted the influential editors of ‘Four Wheeler’ magazine have recognized Wrangler’s new level of capability, along with its improved power, torque and fuel efficiency.”

Mike Manley
President and CEO – Jeep Brand
Chrysler Group LLC

The 2012 Jeep Wrangler Rubicon “Four Wheeler of the Year” award comes a year after the Jeep Grand Cherokee – the premium icon of the brand – captured the award, and less than two years after the Jeep Wrangler Rubicon was named the Best 4×4 vehicle of the 2000-2009 decade by Four Wheeler magazine.

The “Four Wheeler of the Year” award is the latest in a list of awards the new 2012 Jeep Wrangler has received since its introduction in September. Other recent Wrangler accolades include:

  • 4×4 of the Year, Petersen’s 4-Wheel & Off-Road magazine
  • Mid-size SUV of Texas, Texas Auto Writers Association
  • Best Value Off-Road, Active Lifestyle Vehicle (ALV) award
  • Hottest 4×4 SUV, Specialty Equipment Market Association (SEMA) award
  • ALG Residual Value Award – Best Compact Utility Vehicle
  • Kelley Blue Book’s kbb.com Best Resale Value Award, Compact Utility Vehicle
  • Kelley Blue Book’s kbb.com Best Resale Value Award, Top-10 Cars

For the 2011 calendar year, Jeep Wrangler sales are up 29 percent in the U.S. November marked Wrangler’s sixth consecutive year-over-year monthly sales record.

2012 Jeep Wrangler Rubicon

2012 Jeep Wrangler Rubicon

New 2012 Jeep Wrangler

Jeep Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar V-6 engine – winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N•m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company’s first application of a manual transmission to the Pentastar V-6.

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

2012 Jeep Wrangler Unlimited Rubicon

2012 Jeep Wrangler Unlimited Rubicon

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

September 19, 2011 , Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents. The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16 on national and cable networks. (Scroll down to check out the commercial below.)

“The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary value without compromising size or amenities. The combination of our award-winning V-6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.”

-Saad Chehab
President and CEO – Chrysler Brand
Chrysler Group LLC

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and offers class-leading fuel efficiency with respect to:

  • Best-in-class highway fuel economy (31 highway mpg)
  • Best-in-class V-6 AWD fuel economy (18 city and 27 highway mpg)
  • Best-in-class combined fuel economy (23 with RWD, 21 with AWD)
  • Unsurpassed city fuel economy (19 city mpg RWD, 18 mpg AWD)
  • Overall unsurpassed fuel economy in its class (19 city and 31 highway mpg with RWD

Delivering up to a 17 percent fuel economy improvement compared with the previous generation six-cylinder Chrysler 300 AWD models, the new 2012 Chrysler 300 Limited and 300S (V-6) AWD models combine the new eight-speed automatic transmission, fuel-efficient 3.6-liter Pentastar V-6 engine and the segment’s most advanced all-wheel drive system for maximum all-weather traction and efficiency.

“The new commercial continues our ‘Imported from Detroit’ theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” said Chehab.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

The new spot was filmed in Detroit and its neighboring cities including Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Mich. The commercial features local attractions including American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright’s Affleck House and Lafayette Coney Island.

Chrysler brand’s advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. The campaign is supported by broadcast and digital media placement. The 60-second as well as a 30-second version of the commercial can be viewed on the Chrysler brand Facebook page and on the Chrysler brand YouTube channel.

Advertising efforts from the Chrysler brand has resulted in a number of awards this summer. Most recently, the Academy of Television Arts & Sciences awarded the Chrysler brand‘s “Born of Fire” commercial with a Creative Arts Emmy award. Born of Fire was also honored with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

About the 2012 Chrysler 300

Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and delivers up to 31 best-in-class highway mpg. And with the most advanced all-wheel-drive system in the E-segment, the all-new Chrysler 300 V-6 AWD models deliver best-in-class city and highway fuel economy (18/27) and even more year-round grand-touring performance.

With more standard equipment than its direct standard full-size segment competitors, the 2012 Chrysler 300 is well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 horsepower, world-class ride and refinement, and the segment’s largest touchscreen infotainment system — Uconnect® Touch — all at an extraordinary value.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features –including the studio quality sound experience of Beats by Dr. Dre technology.

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Luxury Series takes the Chrysler 300C model further, integrating ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI V-8 engine with Fuel Saver Technology.

The Chrysler 300 is available with more than 70 safety and security features and was named a Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). The Chrysler brand was named the ‘Most Ideal Popular Brand’ in AutoPacific’s 2011 Ideal Vehicle Awards based on owners’ ratings of their 2011 cars and trucks.

The 2012 Chrysler 300 sedan has a U.S. Manufacturer’s Suggested Retail Price of $27,995 (including $825 destination charge).

You can check out the new ‘Imported from Detroit’ TV Spot for the 2012 Chrysler 300 below. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

The new Dodge Durango ad spots have been released and I have to say, a few of them are actually quite funny. My favorite is The “Ultimate” Commercial where the Durango takes off with the Ford Explorer in tow. Check them out and let us know which ones are your favorite, either in the comment section on here or on YouTube.

Punch Line (Power/Efficiency)

In “Punch Line,” a fuel economist and a horsepower enthusiast are each touting the features of their new vehicles – one can go up to 500 miles on a single tank of gas and the other has a V-6 engine with best-in-class-towing and power. The punch line is that both are driving a new 2011 Dodge Durango, with the award-winning, powerful and fuel-efficient 3.6-liter Pentastar V-6 engine.

The Bad News (Seven-Passenger Seating)

Showcasing Durango’s roomy seven-passenger seating, the spot opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”

Rhymes With (Luxurious Interior)

Like many high-performance vehicles, the 2011 Dodge Durango has a lavish interior. This spot draws a comparison to a particular high-performance vehicle with a comparable lavish leather interior. (It rhymes with Merrari.)

Responsibility (Towing)

Demonstrating what it means to have best-in-class towing capacity and the ability to tow 7,400 pounds of power, in “Responsibility,” the Durango all at once tows a dirt bike, ATV, motorcycle, boat, jet ski and, even, a competitive SUV. “They say with great power comes great responsibility…The SUV is back.”

Ultimate (Towing: Dodge Durango vs. Competition)

In the world of sport and utility, performance is capability. And what you’re capable of towing is what differentiates the Durango from other crossovers and SUVs. This spot is an actual demonstration of the Durango’s best-in-class towing capability versus a competitive vehicle.

Sensitive (Rain Brake Support)

Towing precious cargo and hauling seven passengers brings a certain level of caution. Therefore it is important to communicate the exclusive features that make these tasks safer and more manageable. The Durango’s Rain Break Support system is one feature that validates safety and security as another important aspect of performance.

Figure 8 (50/50 Weight Distribution, Multi-Link Suspension)

Balance, agility and the ability to handle, are characteristics of the 2011 Dodge Durango that reinforce the “sport” in sport utility. This ad exhibits theDurango’s ability to handle and maneuver in tight spaces because of the unique weight distribution and sporty suspension system.

Gary (AWD Brake Traction Control)

Traveling over off-road terrain is necessary for any true SUV. In “Gary,” theDurango’s AWD Brake Traction Control feature is explained in a way that is easily understood, but still gives validation to the thinking behind the many underlying engineering complexities of this particular feature.

Radar (Adaptive Cruise Control)

What makes one SUV stand out from all others? Is it technology? Is it the ability for said technology to create a more active driving experience? Is it technology called Active Cruise Control that uses radar to anticipate the distance between the SUV and the driver ahead to automatically maintain a safe driving distance? Yes, and the new 2011 Dodge Durango has available Adaptive Cruise Control.

Again, love ’em or hate ’em, don’t be afraid to let us know how you feel about the videos in the comments here or on YouTube. Thanks again or checking out Chrysler Catchall!

August 4, 2011 , Auburn Hills, Mich. – American performance returning to center stage is the overall message of new television advertising for the new 2011 Dodge Durango. Numerous spots will begin airing this week all of which will emphasize that “The SUV is Back.”

“In all of our advertising campaigns, we look for creative solutions that entertain the audience, capture the essence of each of our individual brands, and showcase our competitive advantages. With bold and creative treatments characteristic of the Dodge brand, the new ads prove the point that Durango can go head-to-head with the competition and always come out the winner.”

-Olivier Francois
Lead Executive for Marketing, Chrysler Group LLC

“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango. Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value, a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. It is these capabilities and features that are the focus of the new ad campaign.”

Reid Bigland
President and CEO – Dodge Brand, Chrysler Group LLC

2011 Dodge Durango Commercial

2011 Dodge Durango Commercial

The first spot, titled “Long Lost Performance,” sets up the overall campaign message, that the new 2011 Dodge Durango re-establishes performance in the SUV segment and redefines that a SUV should also deliver the perfect blend of power and fuel efficiency.

“Long Lost Performance” begins with the backdrop of an abandoned, dilapidated racetrack and an announcer lamenting that the era of automotive performance in the SUV segment is gone. Just as he hears two new Dodge Durangos approaching, he changes his tone and proudly proclaims that it “sounds like performance returning to the stage.” While many may have abandoned the “sacred” institution of performance, power, handling, agility and fun, the Dodge Durango has not. The spot closes with the voiceover, “American performance. Consider yourself redeemed.”

The first spot debuted during Major League Baseball’s All-Star game on July 12 and additional ads will roll out on national television beginning in August with each focusing on specific Durango product features and customer benefits. New ads will be featured on the brand’s website (www.dodge.com) and YouTube channel (www.youtube.com/dodge).

With the broad appeal of the Dodge Durango, the media schedule will cover a wide variety of programming including national television and cable channels.

The campaign includes a radio spot airing nationally on ESPN and follows regional billboards and print advertising first launched in the spring.

2011 Dodge Durango Commercial

2011 Dodge Durango Commercial

TELEVISION ADS

Punch Line (Power/Efficiency)

In “Punch Line,” a fuel economist and a horsepower enthusiast are each touting the features of their new vehicles – one can go up to 500 miles on a single tank of gas and the other has a V-6 engine with best-in-class-towing and power. The punch line is that both are driving a new 2011 Dodge Durango, with the award-winning, powerful and fuel-efficient 3.6-liter Pentastar V-6 engine.

The Bad News (Seven-Passenger Seating)

Showcasing Durango’s roomy seven-passenger seating, the spot opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”

Rhymes With (Luxurious Interior)

Like many high-performance vehicles, the 2011 Dodge Durango has a lavish interior. This spot draws a comparison to a particular high-performance vehicle with a comparable lavish leather interior. (It rhymes with Merrari.)

Responsibility (Towing)

Demonstrating what it means to have best-in-class towing capacity and the ability to tow 7,400 pounds of power, in “Responsibility,” the Durango all at once tows a dirt bike, ATV, motorcycle, boat, jet ski and, even, a competitive SUV. “They say with great power comes great responsibility…The SUV is back.”

Ultimate (Towing: Dodge Durango vs. Competition)

In the world of sport and utility, performance is capability. And what you’re capable of towing is what differentiates the Durango from other crossovers and SUVs. This spot is an actual demonstration of the Durango’s best-in-class towing capability versus a competitive vehicle.

2011 Dodge Durango R/T Chicago Auto Show World Debut

2011 Dodge Durango R/T Chicago Auto Show World Debut

ONLINE SPOTS

Sensitive (Rain Brake Support)

Towing precious cargo and hauling seven passengers brings a certain level of caution. Therefore it is important to communicate the exclusive features that make these tasks safer and more manageable. The Durango’s Rain Break Support system is one feature that validates safety and security as another important aspect of performance.

Figure 8 (50/50 Weight Distribution, Multi-Link Suspension)

Balance, agility and the ability to handle, are characteristics of the 2011 Dodge Durango that reinforce the “sport” in sport utility. This ad exhibits the Durango’s ability to handle and maneuver in tight spaces because of the unique weight distribution and sporty suspension system.

Gary (AWD Brake Traction Control)

Traveling over off-road terrain is necessary for any true SUV. In “Gary,” the Durango’s AWD Brake Traction Control feature is explained in a way that is easily understood, but still gives validation to the thinking behind the many underlying engineering complexities of this particular feature.

Radar (Adaptive Cruise Control)

What makes one SUV stand out from all others? Is it technology? Is it the ability for said technology to create a more active driving experience? Is it technology called Active Cruise Control that uses radar to anticipate the distance between the SUV and the driver ahead to automatically maintain a safe driving distance? Yes, and the new 2011 Dodge Durango has available Adaptive Cruise Control.

2011 Dodge Durango RT

2011 Dodge Durango RT

TOP SAFETY PICK AWARD

Dodge Durango was named a “Top Safety Pick” for 2011 by the Insurance Institute for Highway Safety (IIHS)1. The IIHS recognizes vehicles that perform “good” in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center in Virginia.

ABOUT DODGE DURANGO

With its four-wheel independent suspension and responsive steering and handling, Durango puts the “Sport” in Sport Utility. No other SUV on the road compares with the all-new Dodge Durango’s distinctive bold Dodge design that craftily houses a spacious three-row, seven-passenger functional, flexible and premium interior, covered in soft-touch materials. Durango features more than 30 storage areas, 28 seating configurations and a rear cargo area of nearly 85 cubic feet that fits a 6-foot couch with room for coffee table or a 10-foot ladder with the front passenger seat folded flat.

Durango also delivers the perfect blend of power and fuel efficiency. Its award-winning 3.6-liter Pentastar V-6 engine delivers best-in-class 290 horsepower along with a best-in-class driving range of more than 550 miles on one tank of fuel – that means Durango owners could drive all the way from Chicago to Nashville; San Diego to San Francisco; or New York City to Boston and back again without needing to stop for fuel. The available HEMI® V-8 engine with Fuel Saver multi-displacement technology delivers a best-in-class 360 horsepower and 390 lb.-ft. of torque. Both engines deliver best-in-class V-6 and V-8 towing with standard trailer sway control on all models (V-8 – 7,400 lbs. and V-6 – 6,200 lbs.). Durango also features more than 45 safety and security features.

1The IIHS award applies to Durango models built after May 2011.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

The 2012 SRT8 Family

The 2012 SRT8 Family

July 15, 2011 , Auburn Hills, Mich. – Chrysler Group LLC has officially elevated its in-house performance division – the Street and Racing Technology (SRT®) team – to a separate company brand that promises to maintain its successful formula to design, engineer and build benchmark American high-performance vehicles for Chrysler, Jeep® and Dodge.

The launch of SRT as the company’s performance brand comes as three additional vehicles are set to rejoin the 2012 Dodge Challenger SRT8® in the expanding SRT lineup. Making their returns to the vehicle lineup are the 2012 Dodge Charger SRT8, 2012 Chrysler 300 SRT8 and 2012 Jeep Grand Cherokee SRT8.

All four new SRT vehicles share a common powerplant – the new 6.4-liter (392 cubic-inch) HEMI® V-8 engine that features more horsepower and more torque than ever before across a significantly wider rpm range, while intake and exhaust technologies lead to improved fuel efficiency.

The 6.4L HEMI 392

The 6.4L (392 cubic-inch) HEMI® V-8 Engine

SRT lives on as the in-house performance team of the Chrysler Group that adheres to our five existing performance hallmarks centered around building the best high-performance vehicles for the Chrysler, Jeep and Dodge brands. Being a separate brand will allow our team to expand the dedicated engineering and marketing resources for specific performance vehicles. We will look to delight SRT customers and evolve our business model with the performance enthusiast in mind. The SRT vehicle lineup will continue to make the latest in contemporary luxury features available to our customers, while carefully integrating active and passive safety features. We strive to never lose focus on driver involvement and vehicle character while maintaining each of the vehicle brand’s key design differentiators.”

-Ralph Gilles
President and CEO, SRT Brand and Motorsports

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

Every SRT vehicle is developed using five specific performance hallmarks, including:

Awe-inspiring powertrains

High horsepower and torque ratings are a prerequisite in the high-performance automotive world. SRT engineers work to extract maximum power and fuel efficiency from each engine regardless of displacement, to meet the demands of today’s performance customer. Proven transmissions reliably put the power to the pavement, while at the same time incorporate the latest fuel-saving technology.

Outstanding ride, handling and capability

Every SRT vehicle is built to excel on both road courses and road trips as a result of countless miles of real-world testing to ensure masterful handling on complex circuits and city streets alike. Each tire and wheel package is carefully selected to guarantee any SRT vehicle can hold its own on and off the race track.

2012 Dodge Challenger SRT8 392

2012 Dodge Challenger SRT8 392

Benchmark braking

SRT vehicles are well known for their world-class braking. SRT uses some of the best performing components so drivers never have to worry about having safe and consistent stopping power quickly at hand.

Aggressive and functional exteriors

Auto enthusiasts can spot an SRT vehicle from far away. So designers and engineers work together, whether in the studio or the wind tunnel, to ensure each performance target objective is met, while maintaining specific brand styling cues and character lines. All the design elements on the exterior are functional. Since SRT vehicles are drag limited, they are designed to be stable at very high speeds with a goal to achieve the least amount of lift as possible, while being efficient at touring speeds.

Race-inspired and high-performance interiors

The interiors of SRT vehicles are specifically designed with only high-quality materials, leather and fabrics while promoting passenger comfort with an aggressive feel. Confidence-inspiring steering wheels, stylish ambient lighting along with the latest in intelligent performance hardware and sound systems transform the interior of all SRT vehicles into an upscale space at any speed.

“This is a momentous time in the history of SRT as we expand our vehicle lineup from one vehicle within one brand to four vehicles within three Chrysler Group brands,” Gilles added. “I honestly can’t wait for our performance customers to get behind the wheel of our new lineup of SRT vehicles – they’re going to be impressed.”

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

SRT history

Formed in 2002 as one of the industry’s leading in-house automotive performance groups, SRT’s original premise, which is still followed today, was to create the Chrysler Group‘s boldest, most distinctive vehicles that delivered benchmark performance.

Original team members were recruited from the established Dodge Viper development team that had already been building the ultimate American supercar for more than 10 years, along with Dodge motorsports and the Mopar® engineering teams.

The man at the helm when SRT started in 2002, Dan Knott, credits its early success directly to this “team of die-hard performance enthusiasts leading the engineering efforts.”

The 2003 Dodge Viper SRT10® was a natural fit to carry the flag as the first official SRT vehicle with its all-new, 500 horsepower 8.3-liter V-10 engine.

The next vehicle to wear the SRT treatment was the Dodge Neon and its transformation into the SRT4 was groundbreaking. It instantly became the quickest car under $20,000 and made the import tuning crowd take serious notice.

2012 Dodge Challenger SRT8 392

2012 Dodge Challenger SRT8 392

In total, there have been 10 Chrysler Group nameplates designed and engineered specifically to wear the SRT badge, including:

• Chrysler 300 and 300C SRT8

• Chrysler Crossfire SRT6®

• Dodge SRT4®

• Dodge Ram SRT10®

• Dodge Viper SRT10, Viper SRT10 ACR and Viper SRT10 ACR-X

• Dodge Magnum SRT8

• Dodge Charger SRT8

• Dodge Caliber SRT4

• Dodge Challenger SRT8 and Challenger SRT8 392

• Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

The roots leading up to SRT being established in 2002 can be traced back to the 1989 North American International Auto Show in Detroit, where Dodge amazed crowds with the sleek Viper concept car. The vehicle’s simplistic yet muscular shape paired with an extreme performance 8.0-liter V-10 engine instantly thrust the Viper into the spotlight. The public raved and the Viper was quickly approved for production.

With the dawn of the V-10 powered supercar emerged a group of devoted engineers. Team Viper worked to hone the supercar for the street and racing, which would lead to endurance race victories in the late 1990s.

Meanwhile, a separate, dedicated team completed work on the 1993 Plymouth Prowler concept car. When the first Prowler rolled off the assembly line four years later, Chrysler integrated the two specialty groups into a single entity: Special Vehicle Engineering. At last, Chrysler’s elite teams worked together under a single roof to create eye-catching niche vehicles.

The 6.4L (392 cubic-inch) HEMI® V-8 Engine

The 6.4L (392 cubic-inch) HEMI® V-8 Engine

In 2002, Chrysler announced the creation of the Performance Vehicle Operations (PVO) group. The newly formed group leveraged existing resources to improve Chrysler’s high-performance vehicle focus.

All PVO creations began to wear the SRT badge with the unveiling of the Viper V-10-powered Dodge Ram SRT-10 concept, flanked on the floor at the 2002 North American International Auto Show in Detroit by the Dodge SRT-4 concept and Viper SRT-10.

In 2004, Chrysler renamed the PVO development team SRT.

Check out the video below that shows the 2012 SRT8 Vehicles in action. The guys in the Dodge‘s even break the tires loose a little bit for you! As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

June 23, 2011 , Auburn Hills, Mich. – The Ram Truck brand continues to establish its own identity and clearly define its customer.

“As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they’d like to see. Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico

2012 Ram Cargo Van

2012 Ram Cargo Van

For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.

Also for 2012, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500 / 3500 Heavy Duty pickups get new safety, fuel efficiency and convenience features.

Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

RamBox Holster

RamBox Holster

Ram trucks now boast these segment exclusives:

  • Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox® lockable and lighted bedside storage
  • In-floor storage on all Ram crew cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models
  • 3,600-lb. towing for Class 1 cargo vans
2011 Ram 4500 ST Chassis Cab

2011 Ram 4500 ST Chassis Cab

The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck’s leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.

“The commercial truck segment is all about total cost of ownership,” added Diaz. “When you account for fuel economy, brake wear, tire wear and the best powertrain warranty in the business, Ram Chassis Cab trucks offer the lowest cost of ownership. Also, the new Ram Cargo Van, with its class-leading capability and a lower total cost of ownership, is a great vehicle choice for small businesses and commercial fleets.”

2011 Ram HD Truck Cummins 6.7L Turbo Diesel

2011 Ram HD Truck Cummins 6.7L Turbo Diesel

Equipped with a choice of engines, including the legendary 5.7-liter HEMI® V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).

A partnership that extends back more than 20 years, Ram Truck and Cummins have delivered billions of miles of customer reliability. Cummins-equipped Ram trucks with more than 300,000 miles are common, while others have surpassed one million hard-working miles. All Ram Truck engines, transmissions and axles are covered by a segment-leading five-year, 100,000-mile powertrain warranty.

Ram Power Wagon

Ram Power Wagon

Also returning for 2012 is the award-winning Ram Power Wagon. The Ram Power Wagon is the most capable factory-equipped off-road-ready pickup truck on the road. It’s equipped with electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 33-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-lb. winch cleverly hidden behind the front bumper.

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.

BusinessLink and Brandl Motors

BusinessLink and Brandl Motors

BusinessLink: The fast lane for small business

BusinessLink is a free program that connects business owners with a network of Chrysler Group dealers that are specially equipped to work with small businesses. Nationwide, Chrysler Group’s more than 490 BusinessLink dealers offer the convenience of one-stop sales and service essential to help commercial / small businesses stay on the road to profitability.

Business owners may access this free membership program with proof of business ownership at any BusinessLink dealer. Benefits include no dues or fees, specialized in-dealership commercial / small business sales and service personnel, extended service and repair hours, priority next-available-bay service, free shuttle service, 24/7 towing service, free loaners for select vehicles, expertise in commercial financing options and unique business variable incentives.

Find a local BusinessLink dealer at (877) 2THELINK or on the web at http://www.chryslerbusinesslink.com.

2011 Ram Outdoorsman

2011 Ram Outdoorsman

On The Job: The cost of doing business just went down

Chrysler Group’s On The Job vehicle program provides commercial / small business owners a variety of incentives and discounts to assist them in purchasing, servicing, maintaining and customizing vehicles to specifically address their unique professional needs. Among them:

  • Up to $1000 in custom commercial upfit allowances
  • Up to $1000 on vehicle graphics; allowing owners to turn their professional vehicle into a mobile rent-free advertising machine to promote their businesses
  • Up to two years of free oil changes

Small Business / Commercial incentives can be combined with all other retail incentives. These On The Job programs are designed to help business owners reduce the cost of doing business by doing business at any of Chrysler Group’s 2,300 dealerships. Most Chrysler Group vehicles qualify for On The Job program advantages when the vehicle is purchased for business use.

For On The Job program information, call (877) ONTHEJOB or click on http://www.dodge.com/en/commercial/programs_discounts/.

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