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2011 Jeep Grand Cherokee 70th Anniversary Edition

2011 Jeep Grand Cherokee 70th Anniversary Edition

October 24, 2011 1:02 AM- Jeep® brand, the company that created the SUV segment — decades before anyone heard of the term — and its sibling Dodge, did a little Texas two-step around other SUV manufacturers this weekend during the annual Texas Auto Writers Association’s Texas Truck Rodeo.

The Detroit-built 2012 Jeep Grand Cherokee (above) defended its SUV of Texas honor.

Jeep Grand Cherokee has once again demonstrated its superior levels of performance, quality, interior craftsmanship, and reliability that make it an award-winning SUV,” said TAWA President Mike Herzing. “Grand Cherokee is clearly the SUV of Texas.”

Also for the second year in a row, Toledo, Ohio-made 2012 Jeep Wrangler Unlimited (below) was named the Mid-size SUV of Texas.

2012 Jeep Wrangler and Jeep Wrangler Unlimited

2012 Jeep Wrangler and Jeep Wrangler Unlimited

New for 2011 is the TAWA Luxury of SUV of Texas award, won by the 2012 Jeep Grand Cherokee Overland Summit.

Not to be out-done by its siblings, the 2012 Dodge Durango (below), built at the same Detroit plant as the Grand Cherokee, earned an award:

“The 2012 Dodge Durango made quite an impression at this year’s TAWA Truck Rodeo,” Herzing said. “With its spacious and refined interior, impressive driving dynamics, and class-leading towing capability, it’s only fitting that the Dodge Durango is named the 2012 Full-Size SUV of Texas.”

2011 Dodge Durango Crew

2011 Dodge Durango Crew

This weekend, 57 TAWA members were given two days of on- and off-road evaluation time with a variety of vehicles from major auto manufacturers. Consideration was given to everything from exterior styling and off-road capability, to the vehicles’ overall utility, value and fuel efficiency. At the end of the two-day evluation, TAWA members voted for their top choices in number Texas Truck Rodeo categories.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s stories include:

And in other news, straight from the mouth of Chrysler themselves:

“Some people say that size doesn’t matter. Through most of its history, Chrysler Group (and its previous iterations) has rarely been the biggest automaker.

That’s okay because as CEO Sergio Marchionne said May 24 at our Sterling Heights (MI) Assembly Plant, the company’s vision and aspiration is not to be the biggest automaker, “just the best.”

Sergio Marchionne announcing Chrysler's Pay Back

Sergio Marchionne at Sterling Heights on May 24th, 2011

Still, it was nice to hear all the good noise made in the May sales stories last week about our fantastic sales for May — when practically every other OEM declined or was flat. We were among the Big 3 again. While we don’t know what the future holds, all of Chrysler Group is hard at work to continue the growth we’ve seen the past year.

2011 Dodge Durango Crew

2011 Dodge Durango Crew

And, that growth — looking at gains, not raw numbers — is where Chrysler Group is leading the industry in a handful of segments. Those segments are:

Through the end of May, we’ve been growing and improving — faster than the U.S. auto industry has combined. And, in cases like Compact SUVs, Jeep® brand is driving the growth.

The two tables below look at the five segments noted above. The first table compares May 2011 to May 2010, and the second one compares the first five months of 2011 to the first five months of 2010. The data is from our Demand & Order Management group. You can find similar information at places like the Wall Street Journal’s Market Data Center.”

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!

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