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Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

August 9, 2011 , Auburn Hills, Mich. –

WHAT: Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC, and Marissa Hunter, Head of Advertising – Ram Truck Brand, discuss the brand’s “Code of the West” advertising campaign and answer questions in a live web chat.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Participants will see a sneak preview of two new “Code of the West” spots set to debut in the fall.

Taking place in a Western-themed setting, the Ram Truck brand’s “Code of the West” national advertising campaign focuses on the proven capabilities and superiority of the entire product line and introduces the brand’s new tagline, “Guts. Glory. Ram.”

WHEN: Thursday, August 11 at 10 a.m. ET

HOW: In order to view the event, go to http://blog.chryslerllc.com/blog.do?p=entry&id=1502

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. You can also check out the other Ram Brand Guts and Glory Commercials below. Thanks again for checking out Chrysler Catchall!

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June 17, 2011 10:21 AM- It is never a dull week at Chrysler Group LLC with so many exciting and important events always occurring. This week started off with a celebration, as nearly 40,000 people gathered at the company headquarters for “Family Day” on Saturday to enjoy food, entertainment and product displays.

The exciting events continued throughout the week and they’re all highlighted by our own Pete Misiak for us…Under the Pentastar:

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

In other Chrysler news, Fred Goedtel, Vice President and Head of Assembly Operations, Chrysler Group LLC, and Sterling Heights Mayor Richard Notte will join UAW representatives and invited guests to celebrate the beginning of construction of a new paint shop at the Sterling Heights Assembly Plant. The company announced in October 2010 that it was investing $850 million to update the plant with a state-of-the-art paint shop for the production of future products.

As always, click on any of the photos in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Yesterday we posted about the Ram Truck Brand’s new “Guts and Glory” campaign. I’ve included some photos from the commercials that were featured.  The Ram Brand has also offered us a large handful of videos under the theme “Ram Proven Power.” These videos show actual Ram Trucks owners and how their use their trucks. Here’s what the Ram Trucks Brand‘s RamZone Blog had to say about it:

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

“In our Ram Proven film series, we don’t use some Hollywood spokesperson or fashion models that wouldn’t know a HEMI® from a Cummins Turbo Diesel. Our focus is on actual Ram owners sharing stories on what their truck means to them. These folks could be your next door neighbor, co-worker or even a family member. What they all have in common is that they depend on their Ram to help out with the heavy lifting of the job at hand.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Our Ram Trustimonials and Test Drive video provide an insider’s look into the lives of truck owners just like you. These videos tell a compelling story of the durability and capability of our Ram trucks and the impact they have had on their owners’ lives. You’ll get a glimpse into how the Ram trucks are used to get the job done, and also learn more about the Cummins power plant and its proven durability engine; a preferred choice among many commercial truck buyers.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

So sit back and enjoy these short videos on www.ramtrucks.com/proven as we’re sure you can relate to these folks!”

You can check out the commercials by clicking on the link above. You can check out the “Ram Proven Power | Rodeo” Clip below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

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