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Under The Pentastar
“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week, Chrysler Group presents four new television commercials as part of “It’s Halftime in America” campaign; in California it was a love fest for the Chrysler and Dodge brands at the Seventh annual Spring Festival of LXs; and Jeep® and Mopar® have created six new vehicles for the 46th annual Easter Jeep Safari in Moab, Utah.
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“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. In this week’s edition we recap the buzz over Chrysler Group’s halftime commercial in the 2012 NFL Championship Game, “It’s Halftime in America,” strong words from Chairman and CEO Sergio Marchionne to dealers about improving customer service, and major awards handed out to Jeep and Dodge vehicles from the floor of the Chicago Auto Show.
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