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Print advertisements that are part of a national "Moving Heaven and Earth" campaign for the 2013 Ram 1500.

Print advertisements that are part of a national “Moving Heaven and Earth” campaign for the 2013 Ram 1500.

  • ‘Moving Heaven and Earth’ campaign showcases state-of-the-art features only offered in the new Ram truck
  • ‘Guts. Glory. Ram.’ tagline and Sam Elliott, voice of Ram, to continue
  • Ram Truck brand introduces new bilingual Hispanic campaign, evolving ‘A Todo, Con Todo’ theme and featuring award-winning Latin musician Juanes

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Fred Diaz, President and Chief Executive Officer of Ram Truck Brand and President and Chief Executive Officer of Chrysler de Mexico

Fred Diaz, President and Chief Executive Officer of Ram Truck Brand and President and Chief Executive Officer of Chrysler de Mexico

  • Company sponsors National Society of Hispanic MBAs’ 23rd Annual Conference and Career Expo
  • In keynote address Company executive challenges young Hispanic leaders to get educated and engaged in a “Latino Leadership Renaissance”
  • Underscores Company’s longstanding commitment to Hispanic scholarship and achievement

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Chrysler Group LLC is the first in the industry to offer complete vehicle-information kits in Spanish for the U.S. Market.

Chrysler Group LLC is the first in the industry to offer complete vehicle-information kits in Spanish for the U.S. Market.

Complete Kits Available Free of Charge for Chrysler, Jeep®, Dodge, Ram, Fiat and SRT Vehicles

  • More than 50 million Hispanics in U.S.
  • Free kits available at Chrysler, Jeep, Dodge, Ram and Fiat dealerships
  • Vehicle information will be available electronically in both English and Spanish on brand websites by end of year
  • Company continues to enhance customer care with extended weekday and weekend hours

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Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

  •  Most comprehensive campaign to date runs in 15 top Hispanic markets
  • ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
  • Bi-lingual Ram Truck owners provide real life testimonials
  • Ads created in Spanish and English available for media download at www.media.chrysler.com.

September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything. Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas).

“Because Arturo and Ascension are actual Ram owners, they deliver genuine and authentic dialog emphasizing important Hispanic values such as dedication and respect. Artistically filming them in their real work environments emotionally connects with consumers while providing compelling benefits and features unique to Ram.”

-Olivier Francois
Chief Marketing Officer and Brand Marketing Communications
Chrysler Group LLC

Large pickup trucks are one of the top selling segments among Latinos and the Ram 1500 and Ram 2500 are among the best performing Chrysler Group nameplates with Hispanic consumers.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign launches with a mix of brand- and product-focused 30-second TV spots, 60-second radio ads, and print ads. The ads will be placed on Hispanic television networks and stations, such as Telemundo and Univision; in national Hispanic magazines including Hispanic Business, ESPN La Revista and Automundo; and in Spanish language local newspapers and radio stations in 15 markets including Albuquerque, Miami, Phoenix, New York, Los Angeles, Denver and nine Texas communities. The ads will also run on in-language websites.

The Ram Truck brand’s ongoing commitment to the Latino market extends beyond the new advertising campaign. A Spanish-language brand website, http://es.ramtrucks.com, launched September 2 and Ram is partnering with Yahoo! En Espanol to launch a first-ever Mexican regional music channel later this year.

The campaign was created by the Dallas-based Richards/Lerma agency, the Hispanic marketing arm of the Ram brand’s agency-of-record, The Richards Group.

It was filmed in Texas.

Campaign ads are available for media download at http://www.media.chrysler.com.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

Television Spots – Ram Truck Light Duty

Work Horse – focuses on Arturo Barcelo at work and his commitment and mutual respect for his team. The spot also showcases the Ram truck’s durability, as illustrated by the suspension and dependability.

Well Done – emphasizes Barcelo’s hard work and focus on doing things right; his truck is a testimony to his ability to make the right choices and decisions for his business and team. His trust in Ram and the principles for hard work have helped be successful in his career.

Office –highlights the spacious, luxurious and refined interior of the Ram truck which gives Barcelo credibility with his clients.

Mileage (Spanish and English) – highlights the Ram 1500’s cost and fuel efficiency, saving Barcelo time and money that, in turn, make him more competitive for his clients.

Television Spots – Ram Truck Light Duty

Honesty (Spanish and English) – features the testimonial of Ascension Banuelos while showing the use of his Ram truck at work. The spot talks about how honesty and respect will open doors for any opportunity, values that parallel those of the Ram brand.

Radio and Print

Two radio spots and three print ads focus on various Ram truck features and product benefits including available 5.7-liter HEMI® V-8 engine, 20 miles per gallon fuel economy, class-exclusive multi-link suspension, elegant and spacious interior, and five-year, 100,000-mile powertrain limited warranty.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

September 19, 2011 , Auburn Hills, Mich. – Chrysler Group once again has been named to HispanicBusiness magazine‘s Diversity Elite 60, a list of the nation’s top organizations that promote and model diversity in the workplace and in the community. This is the third consecutive year Chrysler Group has earned this recognition.

The 60 organizations included on the Diversity Elite 60 are ranked according to their performance on more than 32 variables that measure a company’s commitment to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity. Chrysler Group has improved consistently each year it has been included on the list, and as part of its overall score in 2011 ranked in the top tier of the 60 leading organizations for its programs promoting supplier diversity.

To compile its 2011 Diversity Elite Scorecard, HispanicBusiness received input from top Fortune 1000 companies, American subsidiaries of Global 500 companies, and large U.S. public and private companies. According to Hispanic Business, companies on the Diversity Elite 60 list went well beyond workforce diversity initiatives and implemented strategies to reach more Hispanic customers and increase their businesses with minority- and Hispanic-owned suppliers.

“Companies on the list met or exceeded criteria in diversity measures including: board and leadership, recruitment, retention and promotion, marketing and community outreach and supplier diversity,” HispanicBusiness noted.

The Diversity Elite 60 list for 2011 was revealed in the September issue of HispanicBusiness, which also included a major company profile of the Chrysler Group in a new section launched by the magazine called, The Diversity Partnership.

“This recognition is validation of Chrysler Group‘s enterprise-wide approach to diversity. Chrysler Group is gratified that HispanicBusiness appreciates the value and substance of our commitment to diverse employees, customers and business partners.”

-Nancy A. Rae, Senior Vice President,
Human Resources, Chrysler Group LLC

About Chrysler’s Leadership Commitment to Diversity and Inclusion

Chrysler historically has been a leader in promoting diversity throughout its enterprise. The Company was named one of the “100 Best Companies for Working Mothers” by Working Mother magazine 12 times, and has been recognized five times by the Human Rights Campaign Foundation as one of the country’s leading corporations supporting diversity and inclusion.

Since 2009, Chrysler Group has been named to HispanicBusiness magazine’s annual Diversity Elite 60 list for implementing strategies to reach more Hispanic customers and to pursue more business with minority- and Hispanic-owned suppliers.

Early in 2010, CEO Sergio Marchionne assumed the role as executive sponsor of Chrysler’s Global Diversity Council and reaffirmed the commitment of Chrysler‘s leadership team to the values and principles of diversity. “Culture is the fabric that holds organizations together. It is not just an ingredient for success; it is the essence of success itself,” Marchionne wrote. “This is why my leadership team and I are committed to creating an atmosphere where all of our people feel respected and valued, because every person plays an important role in shaping our future, including employees, our supply base, our marketing and our dealer network. Chrysler Group LLC and its people have a future with promise. We will reach the full measure of that promise only as one, united diverse team.”

In March 2011, the editors of DiversityInc magazine named Chrysler Group to the magazine’s 2011 list of “Top 50 Companies for Diversity.” This coveted annual benchmark is comprised of companies the magazine’s editors believe are diversity-management leaders. This was the fifth year since the list was established in 2001 that Chrysler has been included.

In April 2011, Chrysler Group was named among nation’s “Top Supporters” of Engineering Programs of Historically Black Colleges and Universities, recognizing the Company’s efforts in developing, recruiting and hiring talented students pursuing technical careers at the nation’s minority-serving institutions.

About Hispanic Business Media

Now celebrating thirty years as an award-winning publishing and information services company, Hispanic Business Media is the nation’s leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other entities include www.HispanicBusiness.com, www.HireDiversity.com, HispanTelligence®, and Hispanic Business Events including the Entrepreneur of the Year Awards Gala (EOY) and the Woman of the Year Awards Gala (WOY).

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, Fiat and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

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