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One-off 2013 Chrysler 300S in matte “Turbine Bronze”

One-off 2013 Chrysler 300S in matte “Turbine Bronze”

Chrysler 300 Motown Edition and a one-off 300S in “Turbine Bronze” debut at Detroit auto show

  • Arriving this spring, the new limited-edition 2013 Chrysler 300 Motown pays tribute to the Motor City’s resurgence and determination through unique style and sounds from original Motown recording artists
  • Commemorating the 50th anniversary of the 1963 Chrysler Turbine, a one-off Chrysler 300S painted in matte “Turbine Bronze” pays homage to the brand’s Imported from Detroit roots and the legacy of Motor City’s ingenuity

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  • Product Design Office of Chrysler Group LLC to lead new effort to further showcase the automotive spirit of the Motor City
  • Competition sponsors include College for Creative Studies (Detroit) and legendary hot rod show, the Detroit Autorama and United Way for Southeastern Michigan
  • Student entries must be submitted by 5 p.m. (EST) Friday, Feb. 8 to the school’s designated teacher or counselor

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2013 Chrysler 300C John Varvatos Limited Edition

2013 Chrysler 300C John Varvatos Limited Edition

The fastest growing automotive brand of the year, celebrates its accomplishments with another “Imported from Detroit” achiever; John Varvatos, the multi-award winning menswear designer who has been recognized three times by the CFDA and honored by GQ as a “Designer of the Year.”

  • Bespoke Varvatos design elements take the Chrysler 300 brand’s flagship sedan to new heights while highlighting the Motor City’s resurgence and determination through Detroit-born style
  • Working hand-in-hand, John Varvatos’ signature fashion style combined with Chrysler designers styling expertise forged two 300 sedan models that embody the soul of “Imported from Detroit”
  • For an industrious look and feel, the limited-production Chrysler 300C John Varvatos Limited Edition features unique exterior appointments, a combination of dark colors and exotic interior materials all tied-in with John Varvatos’ signature design language for a Detroit-tough attitude
  • New 2013 Chrysler 300C John Varvatos Luxury Edition features exclusive Dark Mocha or Black ultra-premium Poltrona Frau “Foligno” leather and hand-sanded matte wood all finished with world-class craftsmanship and Platinum Chrome exterior detail for a confident on Fifth Avenue look
  • Award-winning Pentastar V-6 with paddle-shifting eight-speed automatic transmission delivers a best-in-class EPA estimated 31 highway mpg, while optional HEMI® V-8 with four-cylinder mode Fuel Saver Technology delivers 363 horsepower and 0-60 mph performance in less than six seconds

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Selected Of God Choir

Selected Of God Choir

May 24, 2012 , New York – The Chrysler brand was awarded last night with a “Grand Effie” award for its “Imported from Detroit” campaign. The award was presented to the Chrysler brand at “44th Annual Effie Awards” gala held in New York.

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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories for the week ending September 22, 2011, include: A new television commercial debuted, touting the 2012 Chrysler 300; Chrysler Group LLC is recognized for its diversity; and the national labor contract between Chrysler Group LLC and the UAW has been extended through Oct. 19.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

September 19, 2011 , Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents. The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16 on national and cable networks. (Scroll down to check out the commercial below.)

“The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary value without compromising size or amenities. The combination of our award-winning V-6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.”

-Saad Chehab
President and CEO – Chrysler Brand
Chrysler Group LLC

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and offers class-leading fuel efficiency with respect to:

  • Best-in-class highway fuel economy (31 highway mpg)
  • Best-in-class V-6 AWD fuel economy (18 city and 27 highway mpg)
  • Best-in-class combined fuel economy (23 with RWD, 21 with AWD)
  • Unsurpassed city fuel economy (19 city mpg RWD, 18 mpg AWD)
  • Overall unsurpassed fuel economy in its class (19 city and 31 highway mpg with RWD

Delivering up to a 17 percent fuel economy improvement compared with the previous generation six-cylinder Chrysler 300 AWD models, the new 2012 Chrysler 300 Limited and 300S (V-6) AWD models combine the new eight-speed automatic transmission, fuel-efficient 3.6-liter Pentastar V-6 engine and the segment’s most advanced all-wheel drive system for maximum all-weather traction and efficiency.

“The new commercial continues our ‘Imported from Detroit’ theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” said Chehab.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

The new spot was filmed in Detroit and its neighboring cities including Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Mich. The commercial features local attractions including American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright’s Affleck House and Lafayette Coney Island.

Chrysler brand’s advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. The campaign is supported by broadcast and digital media placement. The 60-second as well as a 30-second version of the commercial can be viewed on the Chrysler brand Facebook page and on the Chrysler brand YouTube channel.

Advertising efforts from the Chrysler brand has resulted in a number of awards this summer. Most recently, the Academy of Television Arts & Sciences awarded the Chrysler brand‘s “Born of Fire” commercial with a Creative Arts Emmy award. Born of Fire was also honored with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

About the 2012 Chrysler 300

Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and delivers up to 31 best-in-class highway mpg. And with the most advanced all-wheel-drive system in the E-segment, the all-new Chrysler 300 V-6 AWD models deliver best-in-class city and highway fuel economy (18/27) and even more year-round grand-touring performance.

With more standard equipment than its direct standard full-size segment competitors, the 2012 Chrysler 300 is well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 horsepower, world-class ride and refinement, and the segment’s largest touchscreen infotainment system — Uconnect® Touch — all at an extraordinary value.

Chrysler 300's "You're Gonna" Commercial

Chrysler 300's "You're Gonna" Commercial

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features –including the studio quality sound experience of Beats by Dr. Dre technology.

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Luxury Series takes the Chrysler 300C model further, integrating ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI V-8 engine with Fuel Saver Technology.

The Chrysler 300 is available with more than 70 safety and security features and was named a Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). The Chrysler brand was named the ‘Most Ideal Popular Brand’ in AutoPacific’s 2011 Ideal Vehicle Awards based on owners’ ratings of their 2011 cars and trucks.

The 2012 Chrysler 300 sedan has a U.S. Manufacturer’s Suggested Retail Price of $27,995 (including $825 destination charge).

You can check out the new ‘Imported from Detroit’ TV Spot for the 2012 Chrysler 300 below. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ed Garsten- August 31, 2011 10:26 AM- Remember that old Yellow Pages catchphrase about letting your fingers do the walking to find stores, plumbers, accounts or clothespin repairmen? Well now your fingers can still get a workout but instead of walking, by brushing a touch screen, they can call up videos, vehicle information and links to product websites thought a collection of free iPad applications from Apple iTunes for 2011 Jeep® Grand Cherokee, 2011 Chrysler 300, 200 and Town & Country, Dodge Charger and Journey and 2012 Fiat 500.

The apps make if fun and easy to research those vehicles with 360 degree tours of each one with interior and exterior images. Plus you can create your own version of the vehicle through the customization functions including colors and standard and options features. Since each brand has its own personality, so do its iPad apps.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

2012 Chrysler 300S

2012 Chrysler 300S

  • *Chrysler Brand: Each app supports the “Imported from Detroit” theme with images of the downtown Detroit area, highlighting the strong spirit of the city and connecting it to the Chrysler Brand.
Mopar '11 Charger

Mopar '11 Charger

  • *2011 Dodge Charger: Given the Charger‘s rich heritage, this app features an historical timeline giving viewers a chance to take a look back at the evolution of the classic muscle car.
2011 Dodge Journey

2011 Dodge Journey

  • *2011 Dodge Journey: Users will get a unique 360 degree view of the Journey‘s interior as if they were sitting in front of its steering wheel.
FIAT iPad App

FIAT iPad App

  • *2012 Fiat 500: FIAT “Source” will be constantly updated and stuffed with consumer lifestyle stories, an interactive Fiat 500 historical timeline, music, fashion, travel, art, and even unique wallpaper and personal sketch downloads.
As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

June 25, 2011, Cannes, France – The Chrysler brand’s 2011 Super Bowl commercial, ‘Born of Fire,’ was honored today with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a “Bronze Lion” for Best Editing. Cannes Lions is the world’s leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore.

“The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity. The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing.”

-Olivier Francois
President and CEO – Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

2011 Chrysler 200 "Born of Fire" Ad

2011 Chrysler 200 "Born of Fire" Ad

“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics speak to the ability to do anything we set our mind to and that failure is not an option. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.

2011 Chrysler 200 "Born of Fire" Ad

2011 Chrysler 200 "Born of Fire" Ad

Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it’s available right here and evident in the Chrysler brand product lineup.

Earlier this year, the Chrysler brand introduced “Imported from Detroit” merchandise on the brand’s website (http://www.chrysler.com). The collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial. In keeping with the spirit in which the logo was created, a portion of the proceeds from the sale of “Imported from Detroit” merchandise found on Chrysler.com will go to four Detroit-area charities.

Imported From Detroit!

Imported From Detroit!

Charities are as follows:

• The Marshall Mathers Foundation

• Boys & Girls Clubs of Southeastern Michigan – http://www.bgcsm.org

• Habitat for Humanity Detroit – http://www.habitatdetroit.org

• Think Detroit PAL – http://thinkdetroitpal.org/index.asp

There is only one true Born of Fire commercial and it was created by the Chrysler brand. To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the vehicles in this post. Thank again for checking out Chrysler Catchall!

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