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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s edition includes SRT showing off the 2013 SRT-8 Core Performance models at the 2013 Chicago Auto Show, the Ram Truck Brand is the most improved brand in the J.D. Power and Associates 2013 Vehicle Dependability Study, and Chrysler Group dealers meet at the National Automotive Dealers Association in Orlando, Florida.

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First 2013 Dodge Dart off the Line

First 2013 Dodge Dart off the Line

  • Dodge brand ranks highest for overall satisfaction in J.D. Power and Associates 2012 Manufacturer Website Evaluation StudySM
  • Jeep® brand ranks among top five industry brands
  • Study reflects car shopper opinions of automaker websites for content, navigation, appearance and speed

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2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8

2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8

  • Dodge Charger and Challenger ranked highest in their respective categories for second year in a row
  • Dodge is most improved of all industry brands in study
  • All returning Chrysler Group LLC brands improve over last year’s scores
  • Chrysler 300 finishes second behind Dodge Charger in “Large Car” segment
  • Fiat 500 finishes second in “Sub-Compact Car” segment in its study debut

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: J.D. Power and Associates APEAL study, Toledo Assembly achieves bronze, compressed natural gas Ram 2500 is discussed and Chrysler Group LLC volunteers to help out the United Way.

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2011 Dodge Charger R/T

2011 Dodge Charger R/T

July 27, 2011 , Auburn Hills, Mich. – The Dodge brand earned three awards as the Dodge Challenger, Charger and Durango led their segments in the J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study.

The Dodge Charger ranked highest in the Large Car segment and was the most improved model in the industry. The Dodge Challenger scored highest in the Midsize Sporty Car class and Dodge Durango took the top spot in the Midsize Crossover/SUV segment.

The Jeep® brand improved by 32 points and Chrysler increased by 27 points compared to the industry’s average improvement of three points.

2011 Dodge Challenger SRT8 392-Green with Envy

2011 Dodge Challenger SRT8 392-Green with Envy

“We’ve listened to our customers and made significant improvements across the product line, launching 16 all-new or extensively updated vehicles in the past year. We worked very hard to make our vehicles truly competitive with the best vehicles in their respective segments. It’s nice to see this effort being recognized by our customers.”

-Doug Betts, Senior Vice President
Quality, Chrysler Group

According to J.D. Power and Associates, vehicles with high APEAL scores generate faster sales, higher profit margins, and less need for cash incentives. High levels of vehicle appeal also influence customer recommendation rates.

In the recently announced J.D. Power and Associates 2011 Initial Quality Study SM (IQS), the Dodge Challenger and the Chrysler Town & Country ranked highest in their respective segments for initial quality.

The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. Unlike IQS, which measures short-term quality, the APEAL Study identifies consumer likes and dislikes about their vehicle during the first 90 days of ownership, particularly regarding vehicle design, content, layout and performance.

2011 Dodge Durango Crew

2011 Dodge Durango Crew

“Different customers have different opinions about what makes a quality vehicle,” Betts explained. “At Chrysler Group, we define and measure six different types of quality. We’ve set aggressive internal targets and our progress is starting to show up in third-party surveys as well.”

About J.D. Power and Associates

Headquartered in Westlake Village, Calf., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

2011 Dodge Durango Interior

2011 Dodge Durango Interior

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s edition includes Sterling Heights Assembly Plant paint shop groundbreaking, Fiat 500 called best new car under $18,000 by kbb.com, Mopar tracking system honored and Consumer Reports rates eight Chrysler Group vehicles.

2011 Dodge Challenger

2011 Dodge Challenger

In other news,  the 2011 Chrysler Town & Country and the 2011 Dodge Challenger ranked highest in their segments in the J.D. Power and Associates 2011 U.S. Initial Quality Study (IQS).

The Chrysler Town & Country ranked highest in initial quality in the minivan segment and the Dodge Challenger ranked highest in the mid-size sporty car segment.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

Three other Chrysler Group vehicles were highlighted by J.D. Power and Associates for ranking among the top three vehicles of their competitive class: Dodge Durango in the mid-size crossover/SUV category, Dodge Grand Caravan in the minivan category and Ram Dakota in the mid-size pickup segment.

“Having five vehicles rank at or near the top of their segments is the result of a lot of hard work and long hours dedicated to updating our product line. Most automakers, including Chrysler Group, find it challenging to maintain quality levels when launching vehicles with a significant amount of new content. It’s a big accomplishment for our employees and supplier partners to achieve these initial quality results when so many of our 2011 model year launches coincided with the IQS survey period.”

-Doug Betts
Senior Vice President, Quality
Chrysler Group

2011 Dodge Durango RT

2011 Dodge Durango RT

J.D. Power and Associates surveyed owners of new 2011 model year vehicles that were registered between the months of November 2010 through February 2011. IQS measures new vehicle quality at 90 days of ownership.

In the past year, Chrysler Group has launched 16 new or significantly improved vehicles.

2011 Dodge Grand Caravan RT Man Van

2011 Dodge Grand Caravan RT Man Van

“We’ve made steady gains, improving reliability by 58 percent in the past four years, according to our internal warranty data,” Betts said. “We still have more work to do as we continue to improve the quality of all our products.”

As always, click on any of the pics in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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